Category: House & Home
House & Home market research reports by Euromonitor International
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Bleach in Hungary
Bleach experienced a decline in retail volume sales for the fourth consecutive year in Hungary in 2024. Demand surged during the COVID-19 pandemic, as consumers placed greater emphasis on hygiene. However, in recent years, Hungarian consumers have increasingly shifted towards products with fewer che ... Read More
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Home Insecticides in Hungary
Home insecticides in Hungary experienced positive retail volume growth in 2024, with spray/aerosol formats remaining by far the largest product segment. Consumers continued to rely on these offerings for efficient insect control in their homes, valuing their high effectiveness, affordability, conven ... Read More
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Air Care in Hungary
The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ... Read More
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Toilet Care in Israel
Toilet care in Israel saw stabilisation in prices throughout 2024, following a period of significant price increases in 2023. Although major players implemented various price increases across their product portfolios during the year, these changes had no discernible impact on the toilet care categor ... Read More
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Air Care in Israel
Air care in Israel witnessed notable price increases in 2024, reflecting trends observed across the broader consumer goods landscape. Initially, companies delayed implementing planned price hikes due to the geopolitical tensions stemming from the Israel-Hamas war. This postponement shifted the antic ... Read More
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Home Insecticides in Norway
Retail volume sales of home insecticides continue to decline in Norway during 2024. A growing number of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticea ... Read More
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Home Insecticides in New Zealand
In 2024, the demand for home insecticides in New Zealand was positively affected by one of its warmest winters on record. As a result, the increment in retail volume sales was slightly higher than in 2023. Another El Nino weather system is expected to characterise the New Zealand summer over 2024-20 ... Read More
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Air Care in New Zealand
Air care in New Zealand received the usual seasonal upturn in demand from the cold winter months, informed by the reduced ability of consumers to air out their homes. In 2024, there was a shift in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, in ... Read More
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Air Care in Peru
In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ... Read More
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Bleach in Peru
Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward sh ... Read More
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Dishwashing in Romania
Dishwashing saw current value growth in Romania in 2024. The category registered soaring unit price increases in 2023, but the trend slowed down in 2024. The evolution was both a result of rising costs for raw materials and energy and a waterbed effect of price capping on some food products. In this ... Read More
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Writing Instruments in Romania
Writing Instruments in Romania In 2024, writing instruments in Romania saw positive retail value growth of 6%, despite facing several significant challenges. The rise of online learning, coupled with the increasing reliance on digital communication tools, has contributed to a noticeable decline in d ... Read More
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Writing Instruments in Ukraine
Writing Instruments in Ukraine In 2024, sales of writing instruments in Ukraine were significantly impacted by the ongoing demographic changes due to the Russian invasion of the country. The 2022 invasion led to millions of emigrants leaving the country, many of whom have not returned in 2024. This ... Read More
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Writing Instruments in Poland
Writing Instruments in Poland In 2024, writing instruments in Poland recorded retail value sales growth of 6%, with colouring recording the strongest growth of 9%. However, the shift towards digital learning and the use of technology in schools and universities, is a significant challenge for sales. ... Read More
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Writing Instruments in Sweden
Writing Instruments in Sweden In 2024, writing instruments in Sweden recorded relatively positive retail value and volume growth, compared to the more fluctuating growth rates seen during the review period. Naturally, writing instruments saw a notable decline in 2020 during the COVID-19 pandemic, fo ... Read More
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Writing Instruments in the Netherlands
Writing Instruments in the Netherlands In 2024, writing instruments in the Netherlands registered positive retail value and volume growth of 3%, although growth continued to be challenged by both maturity and changes in consumer habits. Digitalisation remains the key factor hampering sales, negative ... Read More
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Writing Instruments in Taiwan
Writing Instruments in Taiwan In 2024, retail value sales of writing instruments in Taiwan recorded growth of 2%; however, retail volume sales declined. The rise of paperless technology has significantly reduced the demand for traditional pens, with business environments increasingly moving away fro ... Read More
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Writing Instruments in Turkey
Writing Instruments in Turkey Writing instruments in Turkey witnessed a steep decline in volume sales over 2024 due to high costs of living and inflation. Consumers switched to cheaper options when buying writing instruments, especially for items used in educational settings. Private label was a sta ... Read More
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Writing Instruments in the Philippines
Writing Instruments in the Philippines The market for writing instruments in the Philippines continued to expand in 2024, driven by population growth, which resulted in more children attending school and adults entering the workforce. However, the rate of volume growth slowed compared to 2021 and 20 ... Read More
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Writing Instruments in Thailand
Writing Instruments in Thailand Writing instruments in Thailand continued to see support from steady demand from educational institutions and office environments in 2024. Dynamic growth was seen in segments such as colouring and markers and highlighters, which were bolstered by a variety of product ... Read More
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Dishwashers in Germany
Dishwashers in Germany Demand for dishwashers in Germany continues to decline in 2024, as unstable economic circumstances persist. Consumers are still postponing purchases until they become necessary, due to rising costs. Thus, sales are mostly driven by replacement purchases. Another factor that is ... Read More
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Small Cooking Appliances in Germany
Small Cooking Appliances in Germany In 2024, the health and wellness trend continues to influence the demand for small cooking appliances in Germany. Local consumers are increasingly interested in appliances that support healthier cooking methods and dietary habits, reflecting a shift towards more b ... Read More
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Personal Care Appliances in Germany
Personal Care Appliances in Germany Despite a reluctance among many local consumers to purchase consumer appliances in 2024, demand for personal care appliances in Germany continues to grow, due mainly to the dynamic performance of body shavers. These appliances particularly benefit from IPL (Intens ... Read More
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Writing Instruments in France
Writing Instruments in France Writing instruments saw a rather disappointing year in 2024, which failed to see a boost from the back-to-school period in August to early September. Indeed, as witnessed in bags and luggage with schoolbags, the back-to-school period also failed to meet its hoped-for mo ... Read More
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Writing Instruments in Malaysia
Writing Instruments in Malaysia Writing instruments in Malaysia saw mass value products lead growth in 2024. Rising living costs are putting pressure on consumers to reduce spending on non-essential items or to seek out more affordable alternatives. This has led to increased demand for value-driven ... Read More
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