Category: Beverages
Beverages market research reports by Euromonitor International
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RTD Coffee in Slovakia
RTD Coffee in Slovakia RTD coffee in Slovakia returned to positive off- and on-trade volume growth in 2024. While warm weather in spring and summer was mainly responsible for volume growth, the ongoing strong, if slower, rise in retail current value sales was also bolstered by unit price increases. ... Read More
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Coffee in Poland
Coffee in Poland The coffee landscape in Poland experienced strong growth in 2024, with the fresh coffee beans segment leading the way as the top performer. A growing number of brands are expanding their offerings in this category, driven by a surge in consumer demand for higher-quality at-home coff ... Read More
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Bottled Water in Taiwan
Bottled Water in Taiwan Functional bottled water, including sparkling varieties, was the top-selling area of bottled water in 2024. Consumers increasingly seek products rich in micronutrients, including calcium and magnesium, which functional bottled water provides above still water. Brands Presiden ... Read More
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RTD Tea in Norway
RTD Tea in Norway The performance of RTD tea in Norway remained weather dependent, with seasonality of consumption a major factor in the category. A cold and wet summer, which was the case for 2023 and 2024, limits the demand for these products. In addition, limited innovation or new product launche ... Read More
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Bottled Water in Poland
Bottled Water in Poland Functional water has emerged as the fastest-growing area in bottled water in 2024, reflecting a significant shift in consumer preferences towards health and wellness. These waters, enhanced with additional ingredients including vitamins, minerals, electrolytes and natural fla ... Read More
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Carbonates in Turkey
Carbonates in Turkey In 2024, retail volume sales of carbonates posted modest volume growth in Turkey as consumption levels recovered in regular and reduced sugar formats. The major earthquake that struck Turkey in February 2023 had a negative impact on carbonate consumption, including regular and r ... Read More
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Energy Drinks in Norway
Energy Drinks in Norway Following dynamic growth, energy drinks in Norway is seeing some maturity. As a result, strong but slower off-trade volume and current value growth has been seen in the second half of the review period, including 2024. In addition, the return to pre-Coronavirus (COVID-19) rou ... Read More
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RTD Coffee in Poland
RTD Coffee in Poland In 2024, the RTD coffee landscape in Poland experienced rapid growth, as the category remains relatively new to Polish consumers. The novelty of RTD coffee, coupled with its convenience, has resonated with busy consumers looking for quick and easy ways to enjoy their favourite c ... Read More
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RTD Tea in Turkey
RTD Tea in Turkey In 2024, RTD tea in Turkey experienced much slower growth following several years of dynamic sales performance. The slower growth can be attributed to weaker consumer demand as locals reduced consumption amid further price hikes. Some consumers opted to boycott some Western brands ... Read More
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Coffee in Ireland
Coffee in Ireland Coffee is managing to achieve small positive retail volume gains in Ireland in 2024, while value is better supported by high prices. Indeed, inflationary pressures have been high over recent years, pushing up costs for manufacturers and resulting in higher unit prices for end custo ... Read More
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RTD Coffee in Norway
RTD Coffee in Norway RTD coffee in Norway, led by Tine Iskaffe variants, continued to experience strong, if slower, double-digit off-trade volume and current value growth in 2024. However, the significant increases in demand often led to shortages during periods of warm weather. RTD coffee is partic ... Read More
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Carbonates in Taiwan
Carbonates in Taiwan As health consciousness continued to rise in 2024, consumer demand for soft drinks evolved. Carbonates that are light, refreshing, and offer a unique taste gained ground. In addition, favoured flavours included products mixed with refreshing fruit juices such as grape, lemon, gr ... Read More
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Asian Speciality Drinks in Taiwan
Asian Speciality Drinks in Taiwan Taiwan's hot and humid climate, especially during the summer months, has led consumers to reach for natural herbal drinks, including mesons tea, which have gained popularity due to their cooling and soothing effects. Euromonitor International's Asian Speciality Drin ... Read More
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Other Hot Drinks in Ireland
Other Hot Drinks in Ireland Other hot drinks is in a small retail volume slump in Ireland in 2024, while value fares better due to high prices. Chocolate-based flavoured powder drinks is the largest subcategory, although a volume slump is still seen here. This subcategory is facing some challenges d ... Read More
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Hot Drinks in Norway
Hot Drinks in Norway In 2024, hot drinks in Norway was affected by still significant, if slower, inflation and disposable income and cost-of-living concerns. While slower than in 2023, the average off-trade current unit price of hot drinks continued to rise strongly in 2024. These economic factors m ... Read More
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Hot Drinks in Taiwan
Hot Drinks in Taiwan Taiwan's hot drinks landscape showcased positive growth in retail volume and value terms in 2024. This growth was primarily driven by demand for healthier options, product innovation and a rising coffee culture. Euromonitor International's Hot Drinks in Taiwan report offers a co ... Read More
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Concentrates in Turkey
Concentrates in Turkey In 2024, concentrates continued to experience a decline in off-trade volume growth due to their perception as unhealthy beverages laden with artificial ingredients. These products are primarily demanded by the lowest income consumers in Turkey, who have limited purchasing powe ... Read More
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Carbonates in Norway
Carbonates in Norway Carbonates in Norway has seen significant development in terms of the reduced sugar and sugar-free offer. Pepsi Max (NBO: Ringnes) is leading this shift in the category. While Pepsi Max has been rebranded as Pepsi Zero Sugar in many countries, PepsiCo has decided to keep the nam ... Read More
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Bottled Water in Turkey
Bottled Water in Turkey In 2024, bottled water experienced steady volume growth, largely due to the dominance of still bottled water. Tap water in Turkey is generally of low quality and so bottled water is favoured in both urban and increasingly rural areas. However, the rising adoption of under-sin ... Read More
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Concentrates in Norway
Concentrates in Norway The demand for concentrates in Norway declined through most of the review period, although inflationary pressure on prices and a shift to healthier products helped to maintain increases in retail current value sales. Liquid concentrates dominated off-trade consumption and valu ... Read More
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Juice in Taiwan
Juice in Taiwan As the trend of wellness rose in 2024, consumers were increasingly shifting to options they deemed to be better for their overall health. Many were looking at packaging to buy options that were strong in nutrients, rich in vitamins and high in antioxidants. Consequently, 100% juice w ... Read More
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RTD Coffee in Taiwan
RTD Coffee in Taiwan In 2024, the RTD coffee landscape saw a decline in retail sales, with the market size shrinking. RTD coffee has been challenged by the rise of independent coffee shops and chains, including Cama and Louisa. In addition, convenience stores offer more competitively priced coffee, ... Read More
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Coffee in the Czech Republic
Coffee in the Czech Republic In 2024, coffee sales in the Czech Republic continued to experience a retail volume retail decline, of 2%. This trend was primarily driven by the rising cost of living, which was further exacerbated by inflation. A key factor contributing to the price hike was the implem ... Read More
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Soft Drinks in Turkey
Soft Drinks in Turkey Soft drinks in Turkey posted robust volume growth over 2024, showing a notable increase on the previous year when sales were weakened by a devasting earthquake. Current value growth soared in high double-digits for the third consecutive year, driven by rising unit prices. The p ... Read More
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Soft Drinks in Taiwan
Soft Drinks in Taiwan The soft drinks landscape in Taiwan showcased a robust performance in 2024, with retail volume and retail value sales experiencing positive growth. Although the growth rate was slightly lower than that of 2023, this was attributed to 2023 seeing a strong uplift due to the recov ... Read More
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