Category: Beverages
Beverages market research reports by Euromonitor International
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Asian Speciality Drinks in Taiwan
Asian Speciality Drinks in Taiwan Taiwan's hot and humid climate, especially during the summer months, has led consumers to reach for natural herbal drinks, including mesons tea, which have gained popularity due to their cooling and soothing effects. Euromonitor International's Asian Speciality Drin ... Read More
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Bottled Water in Taiwan
Bottled Water in Taiwan Functional bottled water, including sparkling varieties, was the top-selling area of bottled water in 2024. Consumers increasingly seek products rich in micronutrients, including calcium and magnesium, which functional bottled water provides above still water. Brands Presiden ... Read More
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RTD Tea in Norway
RTD Tea in Norway The performance of RTD tea in Norway remained weather dependent, with seasonality of consumption a major factor in the category. A cold and wet summer, which was the case for 2023 and 2024, limits the demand for these products. In addition, limited innovation or new product launche ... Read More
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Bottled Water in Poland
Bottled Water in Poland Functional water has emerged as the fastest-growing area in bottled water in 2024, reflecting a significant shift in consumer preferences towards health and wellness. These waters, enhanced with additional ingredients including vitamins, minerals, electrolytes and natural fla ... Read More
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Carbonates in Turkey
Carbonates in Turkey In 2024, retail volume sales of carbonates posted modest volume growth in Turkey as consumption levels recovered in regular and reduced sugar formats. The major earthquake that struck Turkey in February 2023 had a negative impact on carbonate consumption, including regular and r ... Read More
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Energy Drinks in Norway
Energy Drinks in Norway Following dynamic growth, energy drinks in Norway is seeing some maturity. As a result, strong but slower off-trade volume and current value growth has been seen in the second half of the review period, including 2024. In addition, the return to pre-Coronavirus (COVID-19) rou ... Read More
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RTD Tea in Turkey
RTD Tea in Turkey In 2024, RTD tea in Turkey experienced much slower growth following several years of dynamic sales performance. The slower growth can be attributed to weaker consumer demand as locals reduced consumption amid further price hikes. Some consumers opted to boycott some Western brands ... Read More
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Hot Drinks in Norway
Hot Drinks in Norway In 2024, hot drinks in Norway was affected by still significant, if slower, inflation and disposable income and cost-of-living concerns. While slower than in 2023, the average off-trade current unit price of hot drinks continued to rise strongly in 2024. These economic factors m ... Read More
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Hot Drinks in Taiwan
Hot Drinks in Taiwan Taiwan's hot drinks landscape showcased positive growth in retail volume and value terms in 2024. This growth was primarily driven by demand for healthier options, product innovation and a rising coffee culture. Euromonitor International's Hot Drinks in Taiwan report offers a co ... Read More
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Soft Drinks in Turkey
Soft Drinks in Turkey Soft drinks in Turkey posted robust volume growth over 2024, showing a notable increase on the previous year when sales were weakened by a devasting earthquake. Current value growth soared in high double-digits for the third consecutive year, driven by rising unit prices. The p ... Read More
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Soft Drinks in Taiwan
Soft Drinks in Taiwan The soft drinks landscape in Taiwan showcased a robust performance in 2024, with retail volume and retail value sales experiencing positive growth. Although the growth rate was slightly lower than that of 2023, this was attributed to 2023 seeing a strong uplift due to the recov ... Read More
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Juice in Turkey
Juice in Turkey In 2024, volume sales of juice in Turkey continued to increase despite significant competition from cheaper alternatives, such as carbonated/flavoured bottled water and RTD tea. Consumers are keen to embrace healthier dietary lifestyles, and this is reflected in the growing demand fo ... Read More
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RTD Tea in Poland
RTD Tea in Poland The RTD tea landscape in Poland experienced robust growth in 2024, fuelled by the rising need for convenience. As consumers lead increasingly busy lives, the demand for convenient, on-the-go beverage options like RTD tea has surged. RTD tea brands have aligned with this demand, off ... Read More
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Sports Drinks in Turkey
Sports Drinks in Turkey Off-trade volume sales of sports drinks in Turkey made a full recovery to pre-pandemic sales levels over 2024, posting another strong performance. Demand also continues to gain momentum in the on-trade, where sales of sports drinks were hard hit by the COVID-19 pandemic. Loca ... Read More
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Coffee in Romania
Coffee in Romania The volume growth of coffee in Romania in 2024 was influenced by a reduction in inflation and changes in consumption habits originating during the pandemic. These changes reflect a growing interest in fresh coffee beans and fresh ground coffee pods, as consumers increasingly sought ... Read More
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Other Hot Drinks in the Czech Republic
Other Hot Drinks in the Czech Republic In 2024, retail volume sales of other hot drinks continued their downward trend, a pattern that has persisted over the past few years. This decline has been further exacerbated by high inflation, which has placed significant pressure on household budgets. Czech ... Read More
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Tea in Ireland
Tea in Ireland Tea is in a negative volume slump in Ireland in 2024. This is attributed to a more widespread trend whereby coffee is becoming more popular and, in places, overtaking the consumption of tea. The market for black tea is also noted to be somewhat saturated, whereas coffee is more dynami ... Read More
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Sports Drinks in Norway
Sports Drinks in Norway Sports drinks in Norway continued to see strong double-digit retail volume and current value growth in 2024. While inflationary pressure on prices pushed higher retail current value than volume growth, developments in the category have added dynamism and increased and broaden ... Read More
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Hot Drinks in the Czech Republic
Hot Drinks in the Czech Republic In 2024, the hot drinks landscape in the Czech Republic experienced a slight uplift in retail volume sales, a positive performance compared to the previous years, which were characterised by high inflation and escalating prices. However, while inflation subsided, a n ... Read More
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Bottled Water in Norway
Bottled Water in Norway Bottled water in Norway saw fast off-trade volume growth in 2024, above the rate recorded in 2023. On-trade volume sales also continued to increase, albeit more moderately. Meanwhile, off-trade current value sales maintained a double-digit growth rate amid rising prices in an ... Read More
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Tea in Taiwan
Tea in Taiwan While tea was once perceived as a beverage primarily consumed by older generations, innovative product development has transformed its appeal in 2024. Incorporating floral elements into traditional teas, such as rose-infused oolong tea and chrysanthemum-infused black tea, coupled with ... Read More
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Energy Drinks in Poland
Energy Drinks in Poland Starting in January 2024, Poland enforced a ban on the sale of energy drinks to individuals under 18, marking a significant regulatory shift that has impacted sales on the landscape. Consequently, in 2024, there was a noticeable decrease in both volume and value sales, as the ... Read More
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Other Hot Drinks in Norway
Other Hot Drinks in Norway Other hot drinks in Norway remained an underdeveloped category with limited innovation at the end of the review period. Chocolate-based flavoured powder drinks dominated, with non-chocolate-based flavoured powder drinks seeing low demand. Meanwhile, malt-based hot drinks a ... Read More
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Juice in Poland
Juice in Poland Like many other European countries, Poland has been challenged by rising inflation, which significantly impacted the cost of soft drinks, including juices. As prices increase, consumers have become more cost-conscious, prompting shifts in purchasing behaviours. This trend is particul ... Read More
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Tea in Norway
Tea in Norway As in other hot drinks categories, tea in Norway continued to experience a significant trend towards healthier options at the end of the review period. This trend continued to be driven by growing consumer awareness of health and wellness and the importance of healthy food and drinks c ... Read More
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