Category: Beverages
Beverages market research reports by Euromonitor International
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Austria HW Soft Drinks
HW Soft Drinks in Austria The soft drinks market in 2023 was significantly shaped by the rising health and wellness trend as consumers increasingly sought healthier options that support overall wellbeing. This led some consumers to migrate towards low or no-sugar offerings and soft drinks with natur ... Read More
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Austria HW Hot Drinks
HW Hot Drinks in Austria Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to review their lifestyle ch ... Read More
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Ecuador Wine
Wine in Ecuador The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the growth of retailers. However, polit ... Read More
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Ukraine Spirits
Spirits in Ukraine Overall spirits saw a strong sales performance in total volume terms in 2023, driven by the largest categories – vodka, brandy and whiskies – all of which saw their sales exceed pre-war figures. Vodka benefited from consumers shifting from the illegal market to more premium import ... Read More
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Azerbaijan Wine
Wine in Azerbaijan In 2023, wine in Azerbaijan continued to witness moderate growth in retail volume and current value terms. Wine is a staple beverage at large social gatherings such as weddings and parties, and commonly consumed when Azerbaijanis come together with friends and family in smaller nu ... Read More
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Ecuador Spirits
Spirits in Ecuador The year 2023 began with a surplus of imported spirits due to the global logistics crisis in Ecuador in 2022. Fearing stock shortages, companies over-ordered, leading to an oversupply situation. This, coupled with a decline in demand from the previous year, resulted in companies r ... Read More
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Ukraine Wine
Wine in Ukraine There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative limitations during martial law\wartime, w ... Read More
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Ecuador Rtds
Rtds in Ecuador Wine-based RTDs, particularly sangria, have emerged as a clear winner within the overall RTD category in Ecuador in 2023. This growth is fuelled by a significant increase in product options available to consumers. The modern retail channel has witnessed a surge in imported ready-to-d ... Read More
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Indonesia Beer
Beer in Indonesia Indonesia’s beer category witnessed a much slower pace of volume growth in 2023, following two consecutive years of strong double-digit growth. This positive trend aligns with the increasing consumer acceptance of alcohol and greater market tolerance towards alcoholic drinks, notab ... Read More
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Indonesia Wine
Wine in Indonesia Indonesia’s wine category is developing well driven by multiple factors. Firstly, there has been a noticeable increase in domestic wine consumption within the country, spurred on by the widespread adoption of e-commerce platforms. These digital channels have significantly enhanced ... Read More
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Indonesia Alcoholic Drinks
Alcoholic Drinks in Indonesia In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years, with a rising middle c ... Read More
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Ukraine Beer
Beer in Ukraine Beer sales declined sharply in total volume terms in 2022 which was largely due to various issues related to Russia's invasion of Ukraine. First there was a glass bottle deficit as one of the main glass manufacturing facilities in Ukraine was damaged near Kyiv in February-March 2022 ... Read More
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Azerbaijan Spirits
Spirits in Azerbaijan Vodka continues to dominate spirits in Azerbaijan, accounting for over 88% of total volume sales in 2023, thus shaping the overall development of the spirits category. With vodka sales in decline, volume sales of spirits were pushed further into negative territory in 2023 for t ... Read More
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Azerbaijan Cider/Perry
Cider/Perry in Azerbaijan Cider/perry has traditionally occupied a small niche in Azerbaijan due to the low per capita consumption of this alcoholic beverage. Demand is almost exclusively concentrated in off-trade channels, with very few on-trade establishments offering this product type. Retail sal ... Read More
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Italy HW Soft Drinks
HW Soft Drinks in Italy The strongest trend in health and wellness soft drinks in Italy in 2023 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks associated with a high sugar intak ... Read More
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Uganda Alcoholic Drinks
Alcoholic Drinks in Uganda Inflation in Uganda has plummeted, reaching 3% in September 2023 from a peak of 11% in October 2022. This decline has led to decreasing commodity prices, notably in food and fuel, and marks the lowest rate in 15 months. As consumer spending power improves, alcoholic drinks ... Read More
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Azerbaijan Alcoholic Drinks
Alcoholic Drinks in Azerbaijan In 2023, the resurgence of tourism combined with consumers’ adjustment to economic conditions positively influenced volume sales of alcoholic drinks in Azerbaijan. Modern beverages targeting young adults, such as non-alcoholic beer, flavoured beer, whiskey, gin, rum, a ... Read More
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Alcoholic Drinks
Alcoholic Drinks in Ecuador Alcoholic drinks in Ecuador operates within a challenging macroeconomic environment. Despite a modest GDP growth in 2023, the country grappled with political instability and security concerns. President Guillermo Lasso's dissolving of the National Assembly in May 2023, fo ... Read More
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Italy HW Hot Drinks
HW Hot Drinks in Italy The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. It led to an increased focus on preventive health and wellbeing with this being sustained in part in 2023 by new innovations. For example, Associated British Foods Plc e ... Read More
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Azerbaijan Beer
Beer in Azerbaijan Beer in Azerbaijan experienced positive retail volume growth in 2023, despite the significant increases in unit prices of beer. This growth can be attributed to several factors, including the recovery of tourism, overall stabilisation of demand patterns following the COVID-19 pand ... Read More
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Azerbaijan Rtds
Rtds in Azerbaijan RTDs continue to occupy a niche position within alcoholic drinks in Azerbaijan, with a particular focus on attracting young consumers. Historically perceived as an economical drink, RTDs were revitalised in 2022-2023 with the introduction of the new Rio brand from A+Co MMC. This i ... Read More
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Ecuador Beer
Beer in Ecuador Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain its position. However, Heineken Ec ... Read More
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Ukraine Rtds
Rtds in Ukraine RTDs witnessed a steep decline in sales in total volume terms in 2022 with only a limited recovery recoded in 2023. The weak sales performance is related to RTDs being predominantly targeted at women and younger consumers (of a legal drinking age). With an estimated 20% of the Ukrain ... Read More
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Ukraine Cider/Perry
Cider/Perry in Ukraine Sales of cider/perry saw a steep decline in total volume terms in 2022 following Russia's invasion of Ukraine. This was both because of a more limited supply but also reduced demand. Furthermore, the category was not a priority for category leaders Carlsberg and AB InBev Efes, ... Read More
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Indonesia Cider/Perry
Cider/Perry in Indonesia In 2023, cider in Indonesia experienced similar volume growth to the previous year. Off-trade volumes, encompassing supermarket and retail sales, continues to exceed on-trade volume by some margin, which includes sales in bars and restaurants. This trend is partly due to cid ... Read More
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