Category: Beverages
Beverages market research reports by Euromonitor International
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North Macedonia Spirits
Spirits in North Macedonia Spirits registered robust volume growth in 2023 with some consumers in North Macedonia drinking more spirits in place of beer and wine. With total volumes already well recovered from the pandemic in 2022, demand for spirits continues to rise organically, whilst rising pric ... Read More
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Myanmar Alcoholic Drinks
Alcoholic Drinks in Myanmar Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also expanding, particularly ... Read More
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Peru Cream
Ice Cream in Peru Ice cream in Peru is benefitting from high temperatures in 2024, with the country seeing a long hot season throughout 2023 and 2024 and barely any sign of winter. 2024 began with an El Niño phenomenon that brought intense heat waves in different regions of the country. These temper ... Read More
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Kazakhstan Cider/Perry
Cider/Perry in Kazakhstan Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia, Sweden, France, and Lithuania ... Read More
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North Macedonia Beer
Beer in North Macedonia Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw a slight improvement as so ... Read More
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Kazakhstan Spirits
Spirits in Kazakhstan Spirits in Kazakhstan registered a fall in volume sales in 2023. Vodka continued to dominate spirits, accounting for nearly 80% of total volume, thus shaping the overall trends in spirits. Despite vodka's traditional significance in Kazakh culture, its consumption is on the dec ... Read More
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North Macedonia Wine
Wine in North Macedonia Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger volume growth in the on-trad ... Read More
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Kazakhstan Alcoholic Drinks
Alcoholic Drinks in Kazakhstan Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation continued to be very ... Read More
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Kazakhstan Beer
Beer in Kazakhstan Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very hi ... Read More
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North Macedonia Cider/Perry
Cider/Perry in North Macedonia Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value growth supported by sig ... Read More
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North Macedonia Rtds
Rtds in North Macedonia While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are typically used as mixers in cockt ... Read More
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Kazakhstan Rtds
Rtds in Kazakhstan Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an experience. RTDs are not living up to suc ... Read More
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Uzbekistan Alcoholic Drinks
Alcoholic Drinks in Uzbekistan In 2023, vodka and beer in Uzbekistan, both major volume categories, continued to face challenges due to changing consumer preferences and external factors such as increasing religiosity. Despite being traditional drinks, both vodka and beer experienced negative trends ... Read More
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Lithuania Cider/Perry
Cider/Perry in Lithuania Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With consumers becoming increasingly h ... Read More
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Taiwan Wine
Wine in Taiwan Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a significant decline across all metrics i ... Read More
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Peru Cider/Perry
Cider/Perry in Peru In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the category was growing from a very low ... Read More
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Uzbekistan Spirits
Spirits in Uzbekistan Vodka remains the largest category among spirits in Uzbekistan, occupying up to 95% of the spirits market by volume, making its dynamics crucial to the overall spirits market. In 2023, vodka posted negative trends in both production and sales. Factors such as increasing religio ... Read More
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Slovenia Rtds
Rtds in Slovenia Ready-to-Drink (RTD) beverages are the second fastest-growing category in Slovenia, trailing only behind cider/perry. The primary factor driving this growth is convenience. RTDs offer an easy and quick way to enjoy a drink without the need for mixing or purchasing multiple ingredien ... Read More
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Tunisia Rtds
Rtds in Tunisia 2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility, appealing to consumers who seek hassle-f ... Read More
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Peru Beer
Beer in Peru 2023 was a year marked by recession in Peru, which directly impacted the consumption of alcoholic drinks. Nonetheless, while sales of more expensive options such as wine and spirits saw a sharp decline in sales in total volume terms demand for beer remained more stable. Beer dominates s ... Read More
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Sri Lanka Alcoholic Drinks
Alcoholic Drinks in Sri Lanka In 2023, alcoholic drinks in Sri Lanka is facing significant challenges due to stringent regulations, high tariffs, and economic issues. Despite these hurdles, Lion Beer has maintained a dominance of 94% market share, although it experienced a decline in overall sales. ... Read More
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Lithuania Rtds
Rtds in Lithuania RTDs saw heavy losses in total volume terms in 2023. In Lithuania, the category has a reputation of low quality with many consumers avoiding RTDs due to high levels of sugar, which can cause more harm than other alcoholic drinks. Concerns over rising obesity and diabetes levels alo ... Read More
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Taiwan Alcoholic Drinks
Alcoholic Drinks in Taiwan Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is a more significant iss ... Read More
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Turkey Alcoholic Drinks
Alcoholic Drinks in Turkey Alcoholic drinks registered fairly modest single-digit volume growth in Turkey in 2023, with off-trade sales stronger than on-trade sales due to a notable transition between these channels. However, value growth continues to hit robust double-digit figures due to the signi ... Read More
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Dominican Republic Beer
Beer in Dominican Republic It was a mixed year for beer in the Dominican Republic in 2023. Overall, there was a slight increase in volume sales, though volume sales actually fell during the first half of the year, as the economy spluttered, and consumers cut down on beer consumption and particularly ... Read More
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