Category: Beverages
Beverages market research reports by Euromonitor International
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Indonesia Rtds
Rtds in Indonesia In 2023, RTDs witnessed much lower volume growth in Indonesia. This modest growth reflects the normalisation of consumer demand following the sharp increase in 2022. Increasing competition from similar-tasting beverages like shochu/soju, cider, and flavoured/mixed lagers is also a ... Read More
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Indonesia Spirits
Spirits in Indonesia In 2023, spirits continued to witness double-digit volume sales growth in Indonesia. The pace of development slowed markedly after two consecutive years of dynamic volume growth. Locals have become more comfortable with dining out and drinking socially, whilst the resurgence in ... Read More
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Malaysia Beer
Beer in Malaysia Beer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full reopening of the economy in 2022 an ... Read More
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Malaysia Spirits
Spirits in Malaysia 2023 was a difficult year for spirits with sales declining sharply in on-trade volume terms and stagnating in off-trade volume terms. High inflation and a weakening of the Malaysian ringgit manifests led to a significant increase in the prices of spirits in 2023, with this coming ... Read More
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Malaysia Cider/Perry
Cider/Perry in Malaysia Manufacturers of cider/perry continued to experience challenges in 2023 due to rising operating costs (eg transportation, labour, utilities and more) and elevated inflation. Hence, players like Carlsberg Brewery Malaysia Bhd, Heineken Malaysia Bhd and Luen Heng Agency Sdn Bhd ... Read More
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Malaysia Rtds
Rtds in Malaysia RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. Like most other categories of alcoholic drinks, sales of RTDs dropped sharply in 2020 and 2021 due to the impact of COVID-19 and the restrictions imposed to contr ... Read More
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Malaysia Wine
Wine in Malaysia Sales of wine declined sharply during 2020 and 2021 as a result of COVID-19 and the restrictions imposed to contain it. The category saw a strong recovery in 2022 as these restrictions were eased and tourists returned, and this recovery continued into 2023, albeit at a more modest p ... Read More
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Malaysia Alcoholic Drinks
Alcoholic Drinks in Malaysia Elevated rates of inflation impacted consumer spending behaviour in 2023 with locals increasingly only purchasing alcoholic drinks during price promotions, which are usually organised around festive seasons such as Chinese New Year and Christmas. Prices of alcoholic drin ... Read More
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Serbia Spirits
Spirits in Serbia Spirits volume sales slowed down in 2023 with the on-trade responsible for most of the growth in Serbia. The on-trade sector is steadily recovering from the COVID-19 pandemic and should see a full rebound in volume sales during 2024. With the rate of inflation still increasing in 2 ... Read More
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Thailand Beer
Beer in Thailand Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this practice was dropped during the ... Read More
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New Zealand Beer
Beer in New Zealand Towards the end of 2022, Todd Energy announced plans to shut down the only factory in the country that produces food-grade CO2. The decision was taken for safety reasons and no re-opening date was set. Following the 2022 closure of the Marsden Point refinery, the country’s only o ... Read More
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New Zealand Wine
Wine in New Zealand Total retail volume sales of wine declined again in 2023 as the negative sales trends of the last five years continued. The main driver of declining sales in both the on-trade and the off-trade is the falling demand for still light grape wine, with still red wine and still white ... Read More
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Costa Rica Spirits
Spirits in Costa Rica Spirits in Costa Rica saw healthy volume growth due to strong spending and consumption in 2022, as consumers returned to bars and restaurants following the lifting of pandemic restrictions. Emerging and niche categories such as (imported) English gin recorded particularly stron ... Read More
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Singapore Innovation: Food and Beverage
Innovation: Food and Beverage in Singapore This report provides valuable insights into product innovation in Singapore, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activit ... Read More
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Costa Rica Alcoholic Drinks
Alcoholic Drinks in Costa Rica Following the revenge spending observed in 2022, 2023 saw a far more muted performance overall in alcoholic drinks in Costa Rica due to the macroeconomic situation in the country and challenging market conditions faced by consumers. Persistent inflationary pressures in ... Read More
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Tanzania Alcoholic Drinks
Alcoholic Drinks in Tanzania In 2023, alcoholic drinks in Tanzania has been facing significant shifts due to the steep rise in the cost of living. Many consumers have down-traded from premium to lower-priced brands to manage their budgets, while mid to higher-income individuals have continued to aff ... Read More
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Serbia Rtds
Rtds in Serbia Retail volume sales of RTDs in Serbia enjoyed strong growth in 2023. As consumers spent more time socialising outside the home, they were drawn to buying convenient ready-to-drink options for on-the-go consumption. Spirit-based RTDs are experiencing higher sales growth due to the grea ... Read More
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Serbia Alcoholic Drinks
Alcoholic Drinks in Serbia Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher costs of living. Many Ser ... Read More
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Brazil Innovation: Food and Beverage
Innovation: Food and Beverage in Brazil This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity. Euromonitor Inter ... Read More
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New Zealand Spirits
Spirits in New Zealand Prior to the onset of the COVID-19 pandemic, spirits in New Zealand was riding a wave of positive growth, with premiumisation and the craft trend the primary drivers of growth in the category. During 2020, at the peak of the pandemic, retail sales increased significantly as th ... Read More
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Thailand Spirits
Spirits in Thailand Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai, have a thriving nightlife scen ... Read More
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Serbia Wine
Wine in Serbia Wine volume sales in Serbia rose moderately in 2023, driven by higher consumption in on-trade establishments where volumes returned to pre-pandemic levels. Despite the boost in on-trade sales, demand through the off-trade also remained stable with awareness and interest in wine having ... Read More
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New Zealand Rtds
Rtds in New Zealand RTDs remains the strongest performing category within New Zealand’s alcoholic drinks industry and the category was reinvigorated over the review period thanks to the rapid success of emerging local brand Pal’s, the success of which has largely redefined the category along health ... Read More
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Costa Rica Rtds
Rtds in Costa Rica Consumer demand for RTDs continues to expand in Costa Rica in 2023 as new products enter the category. Consumers are also increasingly appreciating the convenience of RTDs (typically in can formats) as they are pre-mixed. In addition, sales are benefiting from the widespread distr ... Read More
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Thailand Cider/Perry
Cider/Perry in Thailand Cider/perry saw volume sales increase in Thailand in 2023. Cider/perry relies heavily on the on-trade channel, while it has remained a challenge to develop off-trade sales because Thai consumers are not familiar with drinking cider/perry products. In addition, limited availab ... Read More
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