Category: Beverages
Beverages market research reports by Euromonitor International
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Concentrates in Taiwan
Concentrates in Taiwan As temperatures continued to soar in 2024, consumers were increasingly seeking refreshing beverages, with lemon juice concentrate emerging as a favourite. Consequently, sales of the beverage surged and saw a standout performance. In addition to weather, the product's popularit ... Read More
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Coffee in Taiwan
Coffee in Taiwan Fuelled by rising living standards and burgeoning coffee culture, coffee in Taiwan continued to be a diverse and rapidly evolving landscape in 2024. The number of coffee shops in Taiwan rose from 3,386 in 2018 to over 4,600 in 2024, while the proliferation of convenience stores has ... Read More
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Juice in Poland
Juice in Poland Like many other European countries, Poland has been challenged by rising inflation, which significantly impacted the cost of soft drinks, including juices. As prices increase, consumers have become more cost-conscious, prompting shifts in purchasing behaviours. This trend is particul ... Read More
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Tea in Norway
Tea in Norway As in other hot drinks categories, tea in Norway continued to experience a significant trend towards healthier options at the end of the review period. This trend continued to be driven by growing consumer awareness of health and wellness and the importance of healthy food and drinks c ... Read More
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Energy Drinks in Taiwan
Energy Drinks in Taiwan Energy drinks showed another positive performance in 2024, with robust growth in off- and on-trade volume sales. Following COVID-19, overall demand was buoyed by increased appreciation for the stimulant effect of these products in busier, active lifestyles. The frequent launc ... Read More
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RTD Coffee in Turkey
RTD Coffee in Turkey RTD coffee is still relatively new to the Turkish market and is gaining popularity as a refreshing beverage, particularly among young people living in cities. The young urban working and student population is becoming more accustomed to cold coffee products sold by foodservice c ... Read More
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Soft Drinks in Poland
Soft Drinks in Poland In 2024, the Polish soft drinks landscape continued to experience price increases, driven by various factors. A particularly hot summer led to heightened seasonal demand, while rising costs of packaging materials and key ingredients, such as fruits, further fuelled the price hi ... Read More
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Hot Drinks in Romania
Hot Drinks in Romania Despite a reduction in inflation in Romania in 2024, the rate remained above 5% in July, sustaining a high cost of living that continued to impact retail sales of basic goods, including hot drinks, particularly coffee. According to the National Institute of Statistics and the c ... Read More
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Hot Drinks in Ireland
Hot Drinks in Ireland Hot drinks is in a small negative retail volume slump in Ireland and 2024, with value better supported by high unit prices and with foodservice seeing stronger sales. While inflation has come down and started to stabilise in 2024, the 2022-2023 period saw high levels of inflati ... Read More
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Sports Nutrition in Austria
Sports Nutrition in Austria Sports nutrition continued to record dynamic retail value and volume sales growth in Austria in 2024. Many consumers have fitness goals, working on body composition or improving stamina or strength, while having higher levels of physical activity in their daily lives. To ... Read More
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RTD Coffee in Thailand
RTD Coffee in Thailand RTD coffee is set to see off-trade volume sales increase in Thailand in 2024. RTD coffee is widely associated with consumption outside the home, with blue-collar workers and manual labourers accounting for a high proportion of category sales. While being more expensive than fr ... Read More
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Juice in Thailand
Juice in Thailand Off-trade volume sales of juice are set to rise in Thailand in 2024. The implementation of the sugar tax has significantly impacted the nectar and juice market by driving up prices, particularly for products with higher sugar content. As the tax targets beverages with elevated suga ... Read More
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Bottled Water in Thailand
Bottled Water in Thailand Bottled water is expected to see off-trade volumes increase in Thailand in 2024. With tap water being undrinkable in Thailand, bottled water is cheap and widely available throughout the country. Therefore, the bottled water category is substantial and, moreover, during the ... Read More
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RTD Tea in Thailand
RTD Tea in Thailand RTD tea is expected to see an increase in off-trade volume sales in Thailand in 2024. Like other soft drinks categories, RTD tea is facing a significant challenge in adapting to the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas wi ... Read More
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Soft Drinks in Thailand
Soft Drinks in Thailand Soft drinks is expected to see continued off-trade volume growth in Thailand in 2024. The year has seen players anticipating the implementation of the fourth phase of the sugar tax in 2025, which will involve the imposition of an additional THB2 tax on beverages with a sugar ... Read More
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Concentrates in Thailand
Concentrates in Thailand Concentrates is set to see off-trade RTD volume sales increase slightly in Thailand in 2024. Growth is expected to be somewhat dampened by rising prices in the category. The implementation of the sugar tax, which will enter its fourth phase in 2025 and impose an additional t ... Read More
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Carbonates in Thailand
Carbonates in Thailand Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. T ... Read More
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Energy Drinks in Thailand
Energy Drinks in Thailand Off-trade volume sales of energy drinks are expected to rise slightly in Thailand in 2024. The category faces significant obstacles to development in the Thai market, including its association with labourers, as energy drinks are most commonly consumed by blue-collar worker ... Read More
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Sports Drinks in Thailand
Sports Drinks in Thailand Sports drinks is expected to see off-trade volumes increase in Thailand in 2024. The implementation of the sugar tax, with phase four coming in 2025 and adding a THB2 tax on beverages containing 8-14% sugar, has significantly impacted the sports drinks category by increasin ... Read More
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Soft Drinks in Spain
Soft Drinks in Spain Following a difficult economic situation in 2023, which came following the challenging pandemic years, it was hoped that the operating environment would improve for soft drinks brands in Spain in 2024. In general, it can be said that the economic situation has improved in this y ... Read More
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Soft Drinks in Romania
Soft Drinks in Romania Although inflation slowed in 2024, the purchasing power of Romanian consumers remained low due to the inflation-wage gap from 2023. This was reflected in a negative volume performance for soft drinks. Changes in taxation were a significant factor affecting the market, with the ... Read More
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Soft Drinks in Hong Kong, China
Soft Drinks in Hong Kong, China Soft drinks in Hong Kong is experiencing stable growth rates in 2024. However, Hong Kong's slow economic recovery means that value and volume sales for on-trade beverages have yet to return to pre-pandemic levels, primarily due to increased prices impacting both touri ... Read More
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RTD Tea in Hungary
RTD Tea in Hungary In 2024, off-trade volume sales of RTD tea in Hungary rebounded from declines in 2022 and especially 2023. The fast growth of unit prices in 2022-2023 slowed, but remained significant, in 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a ... Read More
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Energy Drinks in the Netherlands
Energy Drinks in the Netherlands Energy drinks in the Netherlands witnessed strong volume growth over the review period. However, sales by volume were lower in 2024 due to the natural slowdown in line with category maturity. Severe price increases had a marked impact on volume sales, led by the incr ... Read More
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RTD Tea in Hong Kong, China
RTD Tea in Hong Kong, China RTD tea in Hong Kong remains a key staple for many local consumers, often replacing water for hydration or flavour familiarity while helping to cut through the oiliness of the average diet. The majority of RTD tea options are unsweetened, offering additional flavour in co ... Read More
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