Category: Beverages
Beverages market research reports by Euromonitor International
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Romania Cider/Perry
Cider/Perry in Romania Cider/perry in Romania has equally felt the impact of price increases and the high cost of living in 2023, as in other categories. However, volume growth rose slightly in the off-trade and on-trade, reflecting the increasing number of consumers loyal to cider/perry. Consumptio ... Read More
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Croatia Spirits
Spirits in Croatia In 2023, the frequency of spirits consumption in Croatia saw a notable increase, as social activities both in on-trade and off-trade settings began to resemble pre-pandemic patterns. Retailers observed a heightened demand for spirits, with products such as gin, rakija, and liqueur ... Read More
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Croatia Beer
Beer in Croatia In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to escalating beer prices. Despite a d ... Read More
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Croatia Rtds
Rtds in Croatia In 2023, spirits-based RTDs continued to dominate the Croatian market, bolstered by the popularity of well-known spirit brands that serve as the main ingredients for many of these RTDs. Notable brands include Smirnoff, Absolut vodka, Bacardi and Captain Morgan rum, and J&B and Jack D ... Read More
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Morocco Wine
Wine in Morocco Wine in Morocco saw modest volume growth in 2023, with demand supported by the rise in foreign tourist arrivals. The country’s success at the 2022 FIFA World Cup in Qatar had a noticeable impact on tourism, by attracting more travellers to the country. Wine is widely consumed by tour ... Read More
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Morocco Rtds
Rtds in Morocco The RTDs category in Morocco continues to achieve extremely low sales in 2023, but also saw its volume sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key brands, namely Smirnoff Ice a ... Read More
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Kenya Beer
Beer in Kenya Beer volume sales slowed considerably in Kenya over 2023 following two years of strong growth in the post-pandemic era. High inflation in the country continues to cut into disposable incomes, with beer consumers cutting back on consumption and shifting to cheaper alternatives due to th ... Read More
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Austria Wine
Wine in Austria Total volume sales of wine declined slightly in Austria in 2023. Wine saw continued, though much slower, growth in the on-trade channel as consumption in inns and restaurants continued to recover from the low point seen during the COVID-19 crisis. However, off-trade consumption in tu ... Read More
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Morocco Spirits
Spirits in Morocco Spirits in Morocco continued its poor performance with flat volume sales in 2023. Lower disposable incomes continued to be the main barrier to consumption, as most spirits are still expensive for the majority of Moroccans. The main consumers of spirits are upper-income groups who ... Read More
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Austria Cider/Perry
Cider/Perry in Austria Cider/perry saw volume sales stagnate in Austria in 2023. During the year, the category saw improved consumption in pubs and bars, as the on-trade channel continued to recover from the low point it experienced during the pandemic. However, this was not quite enough to compensa ... Read More
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Estonia Rtds
Rtds in Estonia RTDs in Estonia is the second largest in the Baltic states after Latvia, with Lithuania showing a different consumption pattern. Sales grew in 2023 as RTDs became a popular choice for consumers seeking a fizzy, low-alcohol alternative to beer or cider. Additionally, RTDs provide a re ... Read More
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Estonia Spirits
Spirits in Estonia In 2023, spirits in Estonia experienced a calmer year compared to previous ones. After the fluctuations during the pandemic, sales of spirits demonstrated a more stagnant performance. The product area took a breather, stabilising after the volatility of recent years. Brandy and vo ... Read More
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Guatemala Wine
Wine in Guatemala Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers enjoying trying different varieties. Re ... Read More
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Romania Alcoholic Drinks
Alcoholic Drinks in Romania Alcoholic drinks witnessed steeper volume sales decline in 2023 as the high costs of living in Romania encouraged consumers to make cutbacks on these beverages. The price of food continued to rise in line with the stubbornly high inflation rate, exacerbated by high energy ... Read More
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Morocco Alcoholic Drinks
Alcoholic Drinks in Morocco Morocco’s economy has come under pressure in recent years, with drought causing issues for agriculture and reducing local wine production significantly in 2022. The war in Ukraine continued to leave its impact with energy and raw material prices still elevated and Morocco ... Read More
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Kenya Alcoholic Drinks
Alcoholic Drinks in Kenya Alcoholic drinks in Kenya is undergoing dynamic shifts, with spirits gaining popularity over beer in the current inflationary climate. Spirits, with their high alcoholic content, have set themselves apart in the market, offering consumers a cost-effective option for their a ... Read More
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Croatia Alcoholic Drinks
Alcoholic Drinks in Croatia Despite strong growth in unit prices, alcoholic drinks marked positive volume growth in 2023. It is clear that Croatians are tired of social distancing and need to vent out. With COVID-19 measures all but gone, the number of events spanning across small pubs and private h ... Read More
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Estonia Alcoholic Drinks
Alcoholic Drinks in Estonia In 2023, sales of alcoholic drinks in Estonia experienced a pause following the hectic pandemic and post-pandemic periods. The local economy's underperformance added pressure on consumption. However, cross-border trade with Finland and Latvia returned to more typical leve ... Read More
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Qatar Alcoholic Drinks
Alcoholic Drinks in Qatar Volume sales slumped across all categories of alcoholic drinks in Qatar during 2024 as sales returned to normal levels following the huge spike in demand seen in late 2022, when Qatar hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the of ... Read More
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Estonia Wine
Wine in Estonia Wine sales stagnated in 2023. However, this is not entirely bad news – after intense growth over the historic period, the category was bound to reach a limit. Additionally, the challenging economic conditions in 2023 further influenced consumers' purchasing decisions, leading to more ... Read More
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Guatemala Spirits
Spirits in Guatemala In spite of continuing price rises, spirits in Guatemala registered moderate volume growth in 2023. One reason being that consumers of spirits are generally less price sensitive than beer consumers. Tequila (mezcal) was the best performer in terms of value growth, though aguarde ... Read More
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Guatemala Cider/Perry
Cider/Perry in Guatemala Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have not made any great investme ... Read More
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Croatia Cider/Perry
Cider/Perry in Croatia In 2023, cider and perry in Croatia continued their upward trajectory, surpassing 2019 volume sales in both the off-trade and on-trade channels. This resurgence was primarily driven by the return of open-air socialising, concerts, festivals, and garden parties post-pandemic. C ... Read More
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Romania Wine
Wine in Romania Volume sales of wine in Romania declined in 2023 with both the off-trade and on-trade suffering amid price hikes and consumers cutting back due to the rising cost of living. Romania is a major producer of wine and so locals are heavy wine drinkers especially in the producing regions. ... Read More
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Estonia Beer
Beer in Estonia The year 2023 was neither the best nor the worst year for beer sales in Estonia. Following the post-pandemic recovery in 2022, 2023 saw a reconsideration of consumer purchasing habits, especially in the face of economic slowdown. Consumers were more cautious with their spending, refl ... Read More
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