Category: Beverages
Beverages market research reports by Euromonitor International
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Tea in Greece
Tea in Greece Food and drink inflation remained very high in Greece over 2024, which led to price increases in tea. Lower disposable income has put a squeeze on volume sales across most hot drinks categories. Tea volume is decreasing faster than the hot drinks average due to the lack of an establish ... Read More
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Sports Drinks in Denmark
Sports Drinks in Denmark Sports drinks have emerged as one of the fastest-growing categories within soft drinks in Denmark in 2024, driven by an influx of new products. Following the introduction of Prime in 2023, Royal Unibrew made a notable entry into the regular sports drinks segment by launching ... Read More
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Other Hot Drinks in Greece
Other Hot Drinks in Greece Other hot drinks sales registered strong volume decline in the off-trade and on-trade in Greece, with child specific products hard hit by weak demand. The downward trend reflects consumers' decisions to cut down on indulgence products during a time of economic strain. Adde ... Read More
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Juice in Austria
Juice in Austria The rising price of juice in Austria continued to support current value growth in 2024, whilst volume sales declined slightly. Despite the growing demand for alternatives to sugary carbonates, almost all types of juice record a volume decline in 2024. The rising cost of living has d ... Read More
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Concentrates in Egypt
Concentrates in Egypt In 2024, the concentrates landscape registered slow growth, making it the weakest-performing segment within the soft drink landscape, with an off-trade volume growth rate of just over 1%. The decline in demand was largely due to the category's waning popularity, as consumers in ... Read More
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Energy Drinks in Greece
Energy Drinks in Greece Energy drinks is one of the best performing soft drinks categories in Greece. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include the re-o ... Read More
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RTD Coffee in Belgium
RTD Coffee in Belgium The RTD coffee landscape recorded a resurgence in volume growth in 2024, following a challenging 2023. Manufacturers stopped using single-use plastic cups, transitioning to more costly plastic bottles, significantly increasing prices and dampening sales. However, reinstating pe ... Read More
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Concentrates in New Zealand
Concentrates in New Zealand As cost-of-living pressures continue to influence consumer spending patterns in 2024, households in New Zealand are increasingly rationalising their expenditure, particularly on soft drinks. In this environment, consumer attention has shifted to categories that better ali ... Read More
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RTD Tea in Azerbaijan
RTD Tea in Azerbaijan RTD tea continues to experience strong growth in Azerbaijan in 2024, driven by its perception as a healthier alternative to other soft drinks. This positive momentum is further supported by the deep cultural roots of tea consumption in Azerbaijan and other Central Asian countri ... Read More
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RTD Tea in Egypt
RTD Tea in Egypt In 2024, the RTD tea landscape in Egypt experienced solid retail volume growth, driven by ongoing demand and heightened consumer awareness. Convenience remains the key factor propelling this expansion, as busy consumers increasingly seek on-the-go refreshment options. The category c ... Read More
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Coffee in the Netherlands
Coffee in the Netherlands In 2024, coffee in the Netherlands recorded another year of volume sales decline in the off-trade, due to the ongoing shift away from standard fresh ground coffee. Fresh ground coffee is traditionally used in drip filter coffeemakers in the Netherlands. However, fewer and f ... Read More
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RTD Coffee in Egypt
RTD Coffee in Egypt In 2024, RTD coffee saw strong off-trade volume sales of 6%, making it the second fastest-growing category within soft drinks in Egypt after energy drinks. Even though the category is growing relatively from a low base, the product's popularity has increased in 2024, especially w ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Despite the ongoing economic downturn in Argentina, which has particularly impacted the purchasing power of lower-income groups, total volume sales of energy drinks are experienced a slight increase. However, growth in the category has slowed, as consumers have become more ... Read More
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Concentrates in Argentina
Concentrates in Argentina The economic recession in 2024 has led to a significant loss of purchasing power among middle- and low-income socioeconomic groups. This challenged sales of concentrates throughout the year. However, the impact of declining purchasing power was somewhat mitigated by strong ... Read More
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Sports Drinks in Austria
Sports Drinks in Austria Sports drinks recorded strong volume and current value growth through Austrian off-trade channels in 2024. Growing health consciousness and fitness trends paired with the wider availability of sports drinks through grocery stores contributed to volume growth. New flavour lau ... Read More
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Bottled Water in Greece
Bottled Water in Greece The bulk of bottled water is consumed either at-home or on the go in Greece, since some tap water is not suitable for drinking, although it varies by region. On-the-go consumption increased in 2024 due to high temperatures, as the weather is a key driver of impulse sales. Cur ... Read More
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Fine Wines/Champagne and Spirits in Switzerland
Fine Wines/Champagne and Spirits in Switzerland Fine wines/champagne and spirits has recorded steady growth in current value terms in 2024 while seeing more modest growth in retail volume terms. Luxury spirits has been the most dynamic category fuelled by a growing interest in luxury whiskies among ... Read More
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Juice in Greece
Juice in Greece Juice has been heavily affected by price increases in Greece over 2024. Retail price inflation resulted in a strong shift away from chilled juice in favour of ambient juice. Whilst ambient juice has also been subject to price hikes, the increase was weaker than in chilled juice as th ... Read More
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Carbonates in Azerbaijan
Carbonates in Azerbaijan In 2024, carbonates in Azerbaijan continued its positive trajectory, experiencing growth in both volume and value. This growth was largely propelled by Baku Coca-Cola Bottlers Ltd., the leading player, whose expansion efforts and a relatively modest increase in unit prices c ... Read More
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Bottled Water in Austria
Bottled Water in Austria In 2024, bottled water in Austria witnessed moderate growth in current value terms, as prices rose at a much lower rate than recent years. Given the pursuit of healthier lifestyle choices, bottled water is a popular alternative to sugary soft drinks. Price increases were cau ... Read More
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Coffee in New Zealand
Coffee in New Zealand New Zealand has experienced persistently high inflation rates, surpassing 6% in recent years. To address this, the Reserve Bank has raised interest rates to near-record highs, resulting in increased mortgage rates and rents. This has led to a considerable reduction in consumers ... Read More
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Concentrates in Denmark
Concentrates in Denmark In 2024, the sales of both liquid and powder concentrates in Denmark continued to decline. Liquid concentrates face challenges due to market maturity, as established consumer preferences limit growth opportunities in this category. Powder concentrates, meanwhile, suffer from ... Read More
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RTD Tea in Austria
RTD Tea in Austria In Austria, RTD tea is growing in popularity with volume sales rising steadily in the off trade. Product selection has been steadily expanding with new flavours and varieties grabbing consumer attention. Wider availability of RTD tea brands in retail channels has resulted in highe ... Read More
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Soft Drinks in Argentina
Soft Drinks in Argentina In 2024, the Argentine economy experienced a negative GDP growth of 3.8%, marking a challenging year for the country. Inflation, already at 134% in 2023, escalated further, reaching 245% by the end of 2024. Euromonitor International's Soft Drinks in Argentina report offers a ... Read More
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Soft Drinks in Belgium
Soft Drinks in Belgium In 2024, the soft drinks landscape in Belgium experienced a decline in retail volume as consumers increasingly prioritised health, with the aim of reducing their overall consumption. However, some of these beverages appealed as affordable indulgences. Consequently, the transit ... Read More
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