Category: House & Home
Europe House & Home
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
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Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
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Polishes in Greece
... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More
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Air Care in Greece
... persuade more consumers to buy these products. Air care remains a discretionary category and therefore its performance has been heavily impacted by the sharp decline in disposable incomes of many consumers in the context of ... Read More
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Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
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Laundry Care in Belgium
... decline, retail value continued to grow at a notable pace, largely due to the ongoing premiumisation of the category. Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Belgium
... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More
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Home Insecticides in Belgium
... and higher-than-expected rainfall resulted in fewer insects, particularly mosquitoes, leading to a decline in retail value and volume sales for 2024. Despite these weather setbacks, climate change is introducing new insect species like the Tig... ... Read More
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Air Care in Belgium
... a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated their spending priorities, and air care was among one of the first product areas to be deprioritised. As a result, traditional air ... Read More
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Home Insecticides in the Netherlands
... demand for insecticide products, as fewer households dealt with significant infestations. Dutch consumers, who are generally not accustomed to severe insect problems, had even less reason to purchase home insecticides during these seasons, thus curbing ... Read More
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Air Care in the Netherlands
... focusing on maintaining value in their offerings. Despite the stabilising prices, air care remains an area where consumers are looking for added value and experiences, leading to a continued focus on premium products and sensory ... Read More
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Laundry Care in the Czech Republic
... in 2024, Czech consumers remain highly price-sensitive, prioritising promotional events to secure their preferred brands at discounted prices. Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and ... Read More
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Polishes in the Czech Republic
... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More
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Air Care in the Czech Republic
... - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this context, air care products such as candle and liquid air fresheners have become increasingly popular. These products offer a relatively ... Read More
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Bleach in the United Kingdom
... steep as it was in 2023. One of the reasons that demand for bleach continues to fall is because an increasing number of consumers are opting for multi-purpose cleaners, as opposed to using bleach. However, ... Read More
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Laundry Care in France
... overall value growth, with major brands leveraging higher pricing to recover margins eroded during the pandemic and the inflationary volatility that followed. Euromonitor International's Laundry Care in France market report offers a comprehensive guide to ... Read More
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Dishwashing in France
... ahead of the enforcement of the Descrozaille law. This legislation, which restricts certain promotional activities, has altered the seasonality of sales by concentrating volumes in specific periods. Although dishwashing products ar... Euromonitor International's Dishwashing in ... Read More
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Toilet Care in France
... in the liquids segment, where consumers prioritise reliability. Bleach remains the only feasible substitute, typically used in diluted forms. Euromonitor International's Toilet Care in France market report offers a comprehensive guide to the size and ... Read More
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Toilet Care in Italy
... its Duck branded range of products. For example, the company introduced its Duck Fresh Discs and Duck Active Clean toilet care products which were made available in limited editions. Limited editions are seen as a ... Read More
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Bleach in Italy
... other home care products containing bleach. The wording “with bleach” has increasingly been used on the labelling of surface care and other home care products since the pandemic, with these products appealing to consumers looking ... Read More
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Home Insecticides in France
... these products. The colder weather suppressed the proliferation of mosquitoes, flies and other insects, limiting the need for insecticides. Euromonitor International's Home Insecticides in France market report offers a comprehensive guide to the size and ... Read More
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