Category: House & Home
Europe House & Home
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Home Insecticides in Portugal
... travel, has facilitated the spread of new species of mosquitoes. The Aedes albopictus mosquito, which is capable of transmitting Dengue, Zika, and Chikungunya diseases, has been identified in Portuguese cities, benefiting sales of in... Euromonitor ... Read More
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Dishwashing in Ukraine
... becoming increasingly popular. This trend is particularly noticeable in the hand dishwashing segment, where consumers often opt for lower-priced alternatives. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide to the size and ... Read More
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Air Care in Ukraine
... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More
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Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
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Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
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Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Dishwashing in Slovakia
... also enhanced by the perception that they have less of an impact on the environment. In this vein, the possession rate of dishwashers continued to increase steadily, albeit remaining below one third of households at ... Read More
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Laundry Care in Slovakia
... or wait to purchase laundry care products when made available at more advantageous price points. Therefore, as consumers tried to economise and reduce expenditure where possible, they often stockpiled and purchased several packs of their ... Read More
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Bleach in Slovakia
... strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perceive bleach as old-fashioned and toxic, which results in low demand. In turn, players have shown little interest in investing in new product developments ... Read More
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Polishes in Slovakia
... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More
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Toilet Care in Ukraine
... Consumers are highly price-sensitive, frequently purchasing products on promotion and readily switching to more affordable alternatives. This behaviour fuels intense price competition, making it difficult for brands to establish long-term... Euromonitor International's Toilet Care in ... Read More
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Bleach in Sweden
... has been compounded by a glaring absence of product development and innovation. In fact, there has been no discernible advancement or new product launches in 2024 or the latter years of the review period. Such ... Read More
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Laundry Care in Sweden
... to handle, easier to store due to their compact nature and simplify the process of dosing. Their ability to dissolve more efficiently in both hot and cold water ensures reduced residue on clothing, addressing a ... Read More
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Home Insecticides in Sweden
... those that deliver quick and immediate results. Beyond short-term effectiveness, formulations that offer extended protection against reinfestation hold particular appeal. As such, manufacturers have been strategically positioning... Euromonitor International's Home Insecticides in Sweden market report ... Read More
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Toilet Care in Estonia
... in Estonia compared to neighbouring Baltic markets due to the VAT increase at the beginning of the year. Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape ... Read More
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Laundry Care in Estonia
... confidence, leading to declining overall volume sales. Euromonitor International's Laundry Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Home Insecticides in Estonia
... insect numbers, it still caused enough of a problem for Estonians to drive demand for these products. Insecticide baits are registering the highest volume growth in the year, becoming a preferred choice amongst consumers as ... Read More
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Surface Care in Latvia
... used to help soothe the impact of price inflation. Private label strengthened its value share in 2024 highlighting the price sensitivity of shoppers in the surface care category. Domol from Drogas was one of the ... Read More
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Laundry Care in Latvia
... focused on buying the essentials in laundry care and made cutbacks in products like laundry aids. Leading players have focused on delivering faster washing cycles and better stain removal at lower temperatures, thus reducing the ... Read More
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Polishes in Latvia
... appreciating the multifunctional nature of the polish, which not only effectively eliminates dust but also contributes to the overall care and preservation of furniture. This extended care helps prolong the service life of furniture, thereby ... Read More
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
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Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
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