Category: House & Home
Europe House & Home
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Food Preparation Appliances in Hungary
... cost of living has led to heightened budget consciousness and the rationalising of spending to focus on essentials. In this context, products from the food preparation appliances category have not usually been seen as necessary ... Read More
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Large Cooking Appliances in Hungary
... took a hit during a period of high inflation. Therefore, all products within the large cooking appliances category have seen falling volume sales despite the situation with inflation significantly easing during the second half of ... Read More
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Microwaves in Hungary
... end of the review period than other major appliances. The significantly lower prices of microwaves compared with other major appliances are the main reason for the category’s relatively resilient performance. In addition, consumers have returned ... Read More
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Home Laundry Appliances in Poland
... sales are primarily driven by replacement cycles rather than new purchases, reflecting the maturity of this category. Consumers typically look for replacements that offer upgrades in terms of energy efficiency, water conservation, and advanced features ... Read More
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Personal Care Appliances in Hungary
... is expected to register a gain in volume during the year. Increasing promotional activity, rising consumer awareness, and innovative products that make life easier for consumers have fuelled the growth of these appliances. Euromonitor International's ... Read More
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Microwaves in Poland
... towards higher-value microwaves and price increases within the category. Overall, microwave penetration remains relatively low in Polish households, standing at 37% in 2024. Growing acceptance and understanding of the safety of microwave technology is driving ... Read More
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Personal Care Appliances in Poland
... are delaying replacements and opting for multifunctional devices. The moderate current value growth reflects a shift towards premium, feature-rich appliances, even as volume sales come under pressure. The steady growth in oral care appliances, including ... Read More
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Refrigeration Appliances in Portugal
... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More
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Microwaves in Portugal
... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More
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Air Treatment Products in Poland
... heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to ... Read More
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Food Preparation Appliances in Portugal
... by rising prices and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Many locals purchased food processors, blenders and mixers during the COVID-19 pandemic when consumers had ... Read More
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Small Cooking Appliances in Portugal
... than the previous year. Volume decline was particularly visible in categories such as breadmakers and pod coffee machines, which have that have lost popularity. Brand investment in new designs, colours and more sophisticated models is ... Read More
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Vacuum Cleaners in Portugal
... vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted ... Read More
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Air Treatment Products in Portugal
... The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models ... Read More
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Personal Care Appliances in Portugal
... but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present ... Read More
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Personal Care Appliances in the Netherlands
... their hair and beauty demand has since stabilised. These products once again face competition from professional beauty and hair salons offering a range of services, with this having a negative impact on demand for hair ... Read More
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Large Cooking Appliances in Norway
... longer interest rates. This environment is weakening consumer sentiment and negatively impacting households’ ability and willingness to spend on big-ticket items, such as large cooking appliances. More broadly, the weakness in the economic climate has ... Read More
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Microwaves in the Netherlands
... the spike in sales seen during the pandemic. It was also due to the economic pressures facing many Dutch households. Inflation stabilised in 2024 and incomes rose for the first time since 2024, but this ... Read More
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Air Treatment Products in the Netherlands
... be a notable shift towards energy efficiency and dual-functionality in air conditioners. As gas prices soared earlier in the review period, many consumers invested in air conditioners not only for cooling during the warmer summer ... Read More
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Dishwashers in Greece
... largely due to consumers leading busy lifestyles seeking convenience. Dishwashers retain a higher appeal amongst families and larger households, while gaining traction in smaller households. Importantly, advances in dishwasher technology have led to more energy-efficient ... Read More
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Refrigeration Appliances in Greece
... the form of vouchers for consumers to replace older refrigeration appliances with new, more energy-efficient models. The households that received the vouchers replaced their refrigeration appliances in 2023. In 2024 sales derived from new purchases ... Read More
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