Category: Consumer Goods
Europe Consumer Goods
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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Spain Dog Food
... still been negatively affected, and this has affected consumers sales patterns overall – notably so in food (for both humans and animals). However, whilst baby food has been less impacted in human categories, as consumers ... Read More
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Denmark Bath and Shower
... consumption remained above pre-pandemic sales in 2023, reflecting consumers’ continued emphasis on personal hygiene standards. Nonetheless, the slowdown in the Danish economy has weighed on consumer confidence, whilst rising interest rates and energy costs have ... Read More
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Serbia Depilatories
... removal products. However, this potential growth in volume was somewhat tempered by a preference among women for salon visits and professional hair removal services, which offer greater convenience and longer-lasting results. Euromonitor International's Depilatories in ... Read More
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Serbia Hair Care
... achieve desired looks. Notably, a growing trend towards embracing grey hair emerged, particularly among women in their 40s and 50s. This demographic shift has led to the introduction of more products catering to grey and ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Hungary Pet Products
... the country. Households are increasingly treating their dogs and cats as valued members of the family (“furry babies”), rather than simply as animals or pets. This is leading to a rise in the popularity of ... Read More
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Ireland Pet Products
... consumer spending into 2024. As a result, pet owners in Ireland continue to prioritise their pets' essential needs over non-essentials, such as clothes and toys. Thus, economic pressures have slowed down the pace of the ... Read More
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Finland Dog Food
... in current value terms in dog food but only modest growth in retail volume terms as consumers were forced to reign in their spending. This situation also had an impact on the strategies of dog ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Finland Pet Products
... forced to increase their service fees making it challenging for some pet owners to afford them. These price increases were further exacerbated by the increasing presence of Evidensia which has become the leading player in ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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Lithuania Men's Grooming
... was noted in men's premium fragrances, with a return to socialising and gifting occasions driving strong sale levels. Premium hair care products were the second leading category, with sales growth primarily driven by men returning ... Read More
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Lithuania Deodorants
... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More
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Norway Pet Products
... mostly on essentials like pet food and looked to limit their non-essential spending. However, this mostly affected sales of larger pet accessories like cages and beds, with owners either delaying their purchase or in some ... Read More
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Greece Other Pet Food
... in the pet fish population. Fish are no longer seen as a “trendy” pet in the Greek pet market and there are fewer customers who are investing in buying fish and fish equipment. Unlike other ... Read More
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Latvia Baby and Child-Specific Products
... of lower birth rates. Whilst lower inflation provided some respite to the cost of living, consumer price sensitivity lingered with more consumers buying private label products. Lower birth rates are shrinking the overall consumer base ... Read More
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Latvia Sun Care
... stemming from the war in nearby Ukraine, volume sales of sun care remained strong. With society fully opened up both local and international tourists fuelled sales of sun care products. Some price inflation also added ... Read More
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Latvia Skin Care
... extra for higher quality products or a reputable brand. Still, the growth in 2023 was far behind the growth in some neighbouring countries. With inflation remaining high in 2023, stemming from the energy crisis caused ... Read More
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Lithuania Bath and Shower
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Denmark Baby and Child-Specific Products
... and safety standards, brought on by the pandemic. While inflation began to fall, consumer purchasing power was eroded by weak economic growth, rising interest rates and higher utility costs. Some parents either shifted to cheaper ... Read More
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Bulgaria Dog Food
... owners' higher awareness of the health and nutritional benefits of industrial food. Many Bulgarians have remained willing to trade up despite the high cost of living, which is testament to the strength of the pet ... Read More
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Estonia Fragrances
... sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium ... Read More
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Estonia Oral Care
... education and rising beauty standards, plus ongoing costs of visiting the dentist, have driven growth in oral care and are set to aid sales across the forecast period. Euromonitor International's Oral Care in Estonia report ... Read More
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