Category: Consumer Goods
Europe Consumer Goods
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Ireland Cat Food
... projected to be slower than in 2023. This is predicted to lead to a lower decrease in retail volume sales and slower retail current value growth. Although price increases have started to slow, they remain ... Read More
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Hungary Pet Care
... volume sales are expected to continue to drop at the end of the review period, albeit at a slower rate than in 2023. Euromonitor International's Pet Care in Hungary report offers a comprehensive guide to ... Read More
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Denmark Depilatories
... to socialise and enjoy activities outside the home, which lead to more consistent use of depilatories. Nevertheless, economic uncertainty brought about by higher inflation encouraged many consumers to rein in their spending wherever possible, and ... Read More
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Serbia Bath and Shower
... where consumers encountered a plethora of alternative brands. Given the relatively lower importance attributed to this category, consumers exhibited a propensity to switch brands with ease, often prioritising price over quality considerations. Euromonitor International's Bath ... Read More
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Serbia Skin Care
... consistently innovate and enhance their product offerings, with serums remaining a highly popular choice among consumers. The rising awareness regarding skin care products and their ingredients is propelled by platforms like TikTok and Instagram, where ... Read More
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Denmark Hair Care
... resulted in some downtrading to more affordable solutions. However, the shift back to using hair salons post pandemic also lowered demand for hair care products. Many Danes had delayed having haircuts and treatments during the ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Netherlands Dog Food
... pandemic in 2020. This has helped to maintain positive retail volume sales of dog food. Moreover, households are prioritising spending on their pets, and owners want to ensure they provide their dog with its daily ... Read More
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Spain Cat Food
... of cat-owning households in Spain, along with consumers owning more than one cat. This trend is also supported by the legislation which requires cats to be sterilised, meaning consumers do not need to worry about ... Read More
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Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
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Estonia Colour Cosmetics
... on quality regarding their colour cosmetic goods. As a result, market leader L'Oreal slightly lost share in the mass segment, with innovative and high-quality brands, such as Essence, gaining ground. Euromonitor International's Colour Cosmetics in ... Read More
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Spain Pet Care
... baseline demand supports volume – which is showing slightly stronger growth compared to last year, when consumers continued to struggle with inflationary pressures (inflation is noted to be lessening, compared to the previous year). Euromonitor ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Latvia Deodorants
... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More
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Latvia Oral Care
... driven sales of oral care products in 2023. Oral maintenance products, such as dental floss, are increasingly more important to consumers. Retail volume sales continued to fall in oral care with toothbrushes and toothpastes contracting ... Read More
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Lithuania Sun Care
... This partnered with rising knowledge and concern surrounding the negative impact the sun can have on skin and ageing, leading to heightened sales of sun care during the year. Baby and child-specific sun care registered ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Finland Other Pet Food
... review period. Various small mammals are often bought as beginner pets for families with small children, which helps to support sales of small mammal food. Nonetheless, dogs and cats remain most popular pet choice. Meanwhile, ... Read More
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Netherlands Pet Care
... looking to economise on pet food and products as with human food and products and services. Importantly, pet owners who have traded down once are unlikely to trade back up for a while, as they ... Read More
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Latvia Colour Cosmetics
... back to normal in both their professional and social lifestyles, the use of colour cosmetics increased. Facial make-up was the strongest performing category as consumers stopped using face masks, with BB/CC creams witnessing a dynamic ... Read More
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Norway Pet Care
... away from the home there is no longer such a rush to become a pet parent with new adoptions of kittens and puppies slowing. Over the last two years of the review period there has ... Read More
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Bulgaria Pet Products
... and entertainment. Pet humanisation is also ongoing while growing urbanisation and increased numbers of single-person households is strengthening the relationship between people and their pets, making them family members. This process is reflected in the ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Denmark Fragrances
... demand patterns are still normalising in 2023. Current value growth was partly driven by price increases as inflation rates remained above average. Disposable income was further compromised by higher interest rates and energy costs in ... Read More
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Serbia Baby and Child-Specific Products
... the allure of cheaper alternatives, parents exhibited a distinct preference for products tailor-made for their little ones. Despite this loyalty, the growing demand for private label offerings is indicative of a nuanced consumer landscape shaped ... Read More
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