Category: Consumer Goods
Poland Consumer Goods
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Traditional and Connected Watches in Poland
... more advanced accessories, leading connected watches to be the best performing category. This category caters to a technologically savvy, digital-oriented audience that differs from the clientele of traditional mechanical watches. Smart wearables were the top ... Read More
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Jewellery in Poland
... among Polish consumers during the year. Brands like Apart successfully catered to this trend, releasing product lines with floral accents using colourful gems. This shift in consumer preference away from minimalist styles reflected a growing ... Read More
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Writing Instruments in Poland
... technology in schools and universities, is a significant challenge for sales. This challenges growth for traditional writing and colouring instruments, as students increasingly use laptops and tablets for in-class and homework assignments, along with the ... Read More
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Personal Accessories in Poland
... especially within the luxury segment. Demand grew for interesting, unique designs as consumers embraced more expressive and distinct fashion. After a period of minimalism being popular in aesthetics, especially in jewellery, Polish shoppers were looking ... Read More
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Bags and Luggage in Poland
... over the summer months, driven by competitive pricing from travel agencies and the growing appeal of popular destinations. However, despite this travel surge, luggage sales have unexpectedly slowed down, recording value growth of 2% in ... Read More
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Home Laundry Appliances in Poland
... sales are primarily driven by replacement cycles rather than new purchases, reflecting the maturity of this category. Consumers typically look for replacements that offer upgrades in terms of energy efficiency, water conservation, and advanced features ... Read More
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Microwaves in Poland
... towards higher-value microwaves and price increases within the category. Overall, microwave penetration remains relatively low in Polish households, standing at 37% in 2024. Growing acceptance and understanding of the safety of microwave technology is driving ... Read More
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Personal Care Appliances in Poland
... are delaying replacements and opting for multifunctional devices. The moderate current value growth reflects a shift towards premium, feature-rich appliances, even as volume sales come under pressure. The steady growth in oral care appliances, including ... Read More
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Air Treatment Products in Poland
... heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to ... Read More
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Dishwashers in Poland
... viewing dishwashers as non-essential luxury items, especially in the context of high living costs and tighter household budgets. Nonetheless, household penetration of dishwashers is rising at a pace and should reach over 55% in 2024. ... Read More
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Food Preparation Appliances in Poland
... to a stronger emphasis on home-made meals and fresh ingredients. Food preparation appliances offer convenience and time-saving benefits when preparing meals. Blenders and mixers simplify the process of chopping, blending and mixing ingredients, reducing the ... Read More
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Vacuum Cleaners in Poland
... flexibility in contrast to traditional cylinder vacuum cleaners. Stick models are lightweight, easy to manoeuvre, and often come with rechargeable batteries, making them suitable for quick, everyday cleaning. They can also be stored in small ... Read More
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Refrigeration Appliances in Poland
... volume sales of fridge freezers compared to separate fridges and freezers where sales continued to decline. The purchase of new appliances is still weakened by the slowdown in the housing market, as fewer people move ... Read More
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Small Cooking Appliances in Poland
... cooking at home since the onset of the COVID-19 pandemic driving sales of small cooking appliances. Poles are drawn to key features, such as the compact design and ease of use, making them suitable for ... Read More
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Large Cooking Appliances in Poland
... established as the most popular format of built-in hobs among Polish consumers and this trend remained strong in 2024. The inherent safety features of induction hobs, such as surfaces that remain cool to the touch ... Read More
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Consumer Appliances in Poland
... consumer confidence remains weak and financing costs are high in 2024, there are indications of a gradual stabilisation in inflation rates, which has supported a recovery in consumer spending. Categories showing moderate volume growth are ... Read More
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Footwear in Poland
... and quality products. Brands that provide traditional, durable, and well-crafted footwear at mid-tier prices are seeing stable growth, as customers increasingly seek value for their money in the face of rising living costs. In Poland, ... Read More
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Apparel and Footwear in Poland
... Consumer purchasing power has increased thanks to higher wages and easing inflation in Poland, leading to strong volume growth after two years of decline. Indeed, higher demand has enabled volume sales of apparel and footwear ... Read More
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Jeans in Poland
... and unique designs to stand out. Often, premium and super premium brands are sought after due to the prestige they offer. However, budget-conscious consumers are gravitating towards low-cost options, especially as inflation impacts purchasing power. ... Read More
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Womenswear in Poland
... quality, tailoring, sustainability, and provenance of products. This emerging group values craftsmanship and unique, niche products—whether it is an organic linen dress or a tailored blouse from a local designer. These well-informed consumers are willing ... Read More
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Childrenswear in Poland
... and internet characters. Children are exposed to a significant amount of media content from a young age, and this is influencing purchasing decisions, with fashion items like socks, t-shirts, and accessories bearing their favourite characters. ... Read More
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Hosiery in Poland
... were once niche have now entered the mainstream, with leading brands offering colourful collections. This trend has been linked to the return of long and visible socks, in stark contrast to the declining interest in ... Read More
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Sportswear in Poland
... reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With ... Read More
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Apparel Accessories in Poland
... their outfit without breaking the bank. Unit price growth in this category has been relatively low, making it an attractive option for consumers looking to accessorise on a budget. Additionally, online shopping provides a convenient ... Read More
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Menswear in Poland
... evident across various menswear categories, where products that strike the right balance between high quality and reasonable pricing are performing well. In turn, this trend is putting pressure on manufacturers to maintain competitive prices while ... Read More
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