Category: Consumer Goods
Ukraine Consumer Goods
-
Traditional and Connected Watches in Ukraine
... the significant decline noted in 2022, aligned with Russia's invasion of Ukraine. The category benefited from postponed purchases as well as the emergence of a new middle class. While many of the previous active consumers, ... Read More
-
Jewellery in Ukraine
... spending on basic necessities. This led to a reduction in the volume of sales for non-essential products like jewellery, which remained well below pre-war levels. Euromonitor International's Jewelleryin Ukraine report offers a comprehensive guide to ... Read More
-
Writing Instruments in Ukraine
... emigrants leaving the country, many of whom have not returned in 2024. This situation was exacerbated by the departure of around 300,000 children of school age prior to the start of the school year in ... Read More
-
Personal Accessories in Ukraine
... abroad. This included a substantial proportion of higher-income individuals who would typically have purchased personal accessories, with the shrinking middle class limiting the consumer base for non-essential goods. Euromonitor International's Personal Accessoriesin Ukraine report offers ... Read More
-
Bags and Luggage in Ukraine
... Millions of emigrants, many of whom were well-off former bag and luggage consumers, emigrated to other countries, where they remained in 2024. Euromonitor International's Bags and Luggagein Ukraine report offers a comprehensive guide to the ... Read More
-
Consumer Appliances in Ukraine
... within Ukraine, the local currency witnessed devaluation and normal business processes were disrupted in most industries, including housing construction. This was important as many consumers purchase, especially major, appliances when they move into a new ... Read More
-
Large Cooking Appliances in Ukraine
... that retail volume sales of large cooking appliances remained below the 2021 level at the end of the review period. While most households consider large cooking appliances to be essential, replacement cycles tend to be ... Read More
-
Home Laundry Appliances in Ukraine
... resumed their growth trajectory in 2023 and 2024, the extent of the 2022 slump meant that market sizes remained below the 2021 level in all categories of home laundry appliances. Euromonitor International's Home Laundry Appliances ... Read More
-
Refrigeration Appliances in Ukraine
... exceeded the 2021 level for the first time in 2024. This was due to the performances of freezers and fridge freezers. Despite growth in retail volume sales, the market sizes of fridges and electric wine ... Read More
-
Microwaves in Ukraine
... in Ukraine, although the market size remained below the 2021 level. While the penetration rate continued to rise, albeit at a much slower rate than in the early-to-mid-review period, it remained significantly below one half ... Read More
-
Vacuum Cleaners in Ukraine
... slump in 2022, and long replacement cycles, especially for the dominant cylinder format, the market size of vacuum cleaners remained below the 2021 pre-war level at the end of the review period. Euromonitor International's Vacuum ... Read More
-
Dishwashers in Ukraine
... retail volume sales, the market size of dishwashers remained below the 2021 level at the end of the review period. Euromonitor International's Dishwashers in Ukraine report offers a comprehensive guide to the size and shape ... Read More
-
Small Cooking Appliances in Ukraine
... a tendency for long replacement cycles undermined the possibility of exceeding the 2021 pre-war market size. Euromonitor International's Small Cooking Appliances in Ukraine report offers a comprehensive guide to the size and shape of the ... Read More
-
Air Treatment Products in Ukraine
... consumer appliances, market sizes remained significantly below 2021 pre-war levels. Euromonitor International's Air Treatment Products in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Personal Care Appliances in Ukraine
... body shavers, electric facial cleansers and “other” personal care appliances, oral care appliances continued to see a steep decline in retail volume sales in 2023. However, this category also started to rebound in 2024. Nonetheless, ... Read More
-
Food Preparation Appliances in Ukraine
... review period. Since the beginning of the war in Ukraine, local consumers have been focused on essential appliances. As a result, they have been much less likely to purchase gadgets for occasional use only. Euromonitor ... Read More
-
Womenswear in Ukraine
... of Ukraine prompted millions of women to flee the country with their children. Nonetheless, in 2024, sales remained significantly below the levels seen immediately before the Russian invasion in both volume and value terms. Migration ... Read More
-
Menswear in Ukraine
... products at the expense of unbranded ones. During the year, the menswear category continued to evolve in the context of the war conditions in the country. Millions of women who frequently used to buy apparel ... Read More
-
Apparel and Footwear in Ukraine
... response to the war following Russia’s invasion of the country in 2022. War-related issues such as the overall stress and uncertainty about the future, the large number of people involved in defending Ukraine and the ... Read More
-
Sportswear in Ukraine
... continues to see sales rise in value terms, this is largely a result of unit price growth as the role of outdoor markets and thus unbranded or fake sportswear diminishes. A large proportion of Ukrainian ... Read More
-
Jeans in Ukraine
... on all occasions, whether for leisure, business or travelling. The category could not avoid the significant negative impact of the war, including the dramatic shift in demographic factors amongst others, but it is recovering quite ... Read More
-
Apparel Accessories in Ukraine
... overall consumer base shrank significantly as people fled the country. Millions of people left the country, which considerably reduced demand for apparel accessories, which are normally much liked by Ukrainians, especially women. In normal economic ... Read More
-
Childrenswear in Ukraine
... invasion in February 2022. While a number of people have considered returning to the areas where the situation is less critical, such as Western Ukraine and Kyiv, millions remain abroad. Children who have fled the ... Read More
-
Hosiery in Ukraine
... relatively inexpensive, so that consumers’ efforts to economise have not had as pronounced an effect on the category as they have in areas such as coats. However, demand was significantly affected by the considerable reduction ... Read More
-
Footwear in Ukraine
... of people, women and children in particular, leaving Ukraine because of the war has been the key factor. In addition, the category saw demand undermined by the fall in consumer spending power in view of ... Read More
Research Assistance
