Category: Consumer Goods
Romania Consumer Goods
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Bleach in Romania
... three years of the review period. Indeed, volume sales fell below the levels seen immediately before the outbreak of COVID-19. The same preoccupation with health and wellness that drove sales during the pandemic is now ... Read More
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Toilet Care in Romania
... power. Nevertheless, Romanian consumers remained cautious in their approach to spending and some consumers continued to show high levels of price sensitivity. On the other hand, premiumisation remains a growing trend in Romania, with numerous ... Read More
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Air Care in Romania
... spending. In 2023 and 2024, impulse consumption of air care declined, in numerous cases Romanian consumers postponed their purchases until their desired products were discounted in sales. It is now common for consumers to wait ... Read More
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Home Insecticides in Romania
... products. Aggressive marketing support (especially for brands such as Aroxol and Raid) has also contributed to the positive evolution of the home insecticides category. However, growth was below the category’s potential as the high rate ... Read More
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Laundry Care in Romania
... of raw materials and changes in the supply chains as the main causes behind this growth. This evolution was also a side-effect of the price capping on some food products in the same year. The ... Read More
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Dishwashing in Romania
... raw materials and energy and a waterbed effect of price capping on some food products. In this context, numerous consumers turned to less expensive products. Private labels registered healthy growth, being perceived as a budget ... Read More
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Surface Care in Romania
... a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024. As surface care is becoming increasingly competitive (both in terms of companies present and the number ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Bags and Luggage in Romania
... international travel resumed and domestic tourism rose, demand surged for luggage, with a notable preference for durable and ergonomic luggage. Romanian consumers increasingly sought bags and luggage that not only fulfilled practical requirements but also ... Read More
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Writing Instruments in Romania
... tools, has contributed to a noticeable decline in demand for traditional writing products such as pens, pencils, and notebooks. As more educational content and professional interactions shift to digital platforms, the need for conventional writing ... Read More
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Personal Accessories in Romania
... Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It ... Read More
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Jewellery in Romania
... a rising demand for premium and investment pieces. As such, fine jewellery was the best performing category with retail value sales growth of 13%. This uplift in growth reflects a growing inclination toward luxury and ... Read More
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Traditional and Connected Watches in Romania
... stronger performance than traditional watches, being the best performing category with 25% retail value growth. The surge in demand can be attributed to the growing interest in multifunctional devices that seamlessly integrate into daily life, ... Read More
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Home Laundry Appliances in Romania
... several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry ... Read More
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Personal Care Appliances in Romania
... personal looks. Over the review period, there have been big shifts in the male population’s approach to body grooming, with men becoming more inclined to invest time and money for body grooming. Consequently, personal care ... Read More
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Vacuum Cleaners in Romania
... the options thoroughly and to gravitate around products with multiple benefits and innovations. Technological evolution is becoming an increasingly important factor, and more consumers are becoming aware of smart connected appliances. In addition, discounting and ... Read More
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Refrigeration Appliances in Romania
... and consumer purchasing power in decline, Romanians have become more reluctant to spend on big ticket items, including refrigeration appliances. In addition, consumers have become more price sensitive and more inclined to purchase private label. ... Read More
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Large Cooking Appliances in Romania
... cooking appliances registered a timid increase, compared to more vigorous growth in current value terms. This reflects the impact of both stubborn inflation and premiumisation. With a growing number of credit solutions, Romanians preferred to ... Read More
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Small Cooking Appliances in Romania
... cook in a healthy fashion are now more popular, and this is reflected in the positive evolution of small cooking appliances in 2024, in both volume and value terms. Air fryers grew at the fastest ... Read More
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Consumer Appliances in Romania
... of Romanians to make large investments in times of economic uncertainty. Small appliances registered an increase in volume terms, helped by product diversification, numerous discounts, rising consumer education and more sophisticated demands. The burgeoning coffee... ... Read More
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