Category: Consumer Goods
Norway Consumer Goods
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General Merchandise Stores in Norway
... different sectors of the retail market, and particularly variety stores that typically sell a wide range of household goods and personal products at attractive prices. These stores are benefitting from consumers tightening their budge... Euromonitor ... Read More
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Hypermarkets in Norway
... which has infringed on the performance of hypermarkets. In 2024, a significant price war emerged between two major grocery chains in Norway: Kiwi and Rema 1000. Aggressive pricing strategies aimed at attracting cost-conscious consumers created ... Read More
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Supermarkets in Norway
... have continued to rise in Norway, and persistent inflation has led consumers to seek more affordable options, driving them towards discount chains that offer lower prices on essential goods. Many shoppers are opting for discount ... Read More
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Discounters in Norway
... Norge, have been able to expand store networks and deliver low prices. Discounter site/outlet expansion picked up significantly in 2024, despite the already high numbers of discounters in urban areas. In the pursuit of maximising ... Read More
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Appliances and Electronics Specialists in Norway
... gadgets, postponing upgrades to their existing devices. Many households opted for budget-friendly alternatives rather than premium brands. This shift was evident in the rising popularity of discount retailers and online platforms like T... Euromonitor International's ... Read More
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Retail in Norway
... and driving private consumption. Grocery retailing is a significant contributor to the retail sector led by Norgesgruppen Servicehandel, Coop Norge and Reitangruppen, while e-commerce continues to gain share. Grocery retailers are heavy investors in this ... Read More
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Convenience Retailers in Norway
... pressures which is stifling profitability. Joker is focusing on sustainability and innovation, and this is expected to result in some outlet consolidation. By contrast, Bunnpris is expanding its retail chain, although it is also likely ... Read More
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Apparel and Footwear Specialists in Norway
... expanded its second-hand clothing offerings, allowing young shoppers to engage in sustainable fashion practices by purchasing pre-owned items. Some stores are leveraging social media platforms to connect with younger audiences. H&M... Euromonitor International's Apparel and ... Read More
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Home Products Specialists in Norway
... This situation exacerbates affordability issues for potential homebuyers and increases competition for existing properties. Rising interest rates have made borrowing more expensive, leading to concerns about the sustainability of current price levels. Euromonitor International's Home ... Read More
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Health and Beauty Specialists in Norway
... rising due to increasing consumer concerns about skin nourishment and a preference for comprehensive health-focused skincare regimens. There is a marked shift towards natural and organic products, as consumers become more informed about ingredients and ... Read More
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Direct Selling in Norway
... products. Distributors are leveraging social media and digital platforms to reach potential customers, enhancing their marketing strategies to adapt to changing consumer preferences. Nonetheless, the channel is losing ground in the Norwegian retail industry due ... Read More
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Small Local Grocers in Norway
... price promotions and loyalty programs, bringing a wider assortment of goods to market. Large retailers offer better trade terms to manufacturers and distributors due to the large volumes of supply and can deliver more attractive ... Read More
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Retail E-Commerce in Norway
... and greater product variety. The rise of mobile shopping continues to shape the e-commerce, with mobile purchases increasing significantly during the pandemic. Local retailers have a strong presence in the Norwegian e-commerce market. Dominating categories ... Read More
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Bleach in Norway
... harmful chemicals, which includes bleach. Bleach received a boost during the pandemic thanks to its well-recognised and effective sanitising properties, but volume sales fell back into decline thereafter. Older consumers still tend to favou... Euromonitor ... Read More
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Dishwashing in Norway
... still evident as many consumers remained price sensitive. The propensity to shop around for the best deals remains strong, with households trading down to lower priced brands and private label continuing to make strong gains ... Read More
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Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Surface Care in Norway
... product offerings. The year 2024 witnessed the launch of the multi-purpose cleaner Jif Allrent Sparkling Happiness, which claims on the packaging to be ‘suitable for all surfaces.’ The product is pH Neutral to make it ... Read More
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Laundry Care in Norway
... needs with new innovations and product developments in 2024. In liquid tablet detergents, A+ Colour Active 4 Caps offers power enzymes for better performance and tough stain removal, whilst keeping colours bright and offering ultra ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Air Care in Norway
... failed to keep pace with inflation, whilst interest rate hikes have lowered average disposable income. In air care, there was a stronger focus on price and value for money to attract consumers. Households were tempted ... Read More
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Home Insecticides in Norway
... harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, natural alternatives, including home-made insecticide solutions. Euromonitor International's Home Insecticides in Norway market report offers a comprehensive guide to ... Read More
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Large Cooking Appliances in Norway
... longer interest rates. This environment is weakening consumer sentiment and negatively impacting households’ ability and willingness to spend on big-ticket items, such as large cooking appliances. More broadly, the weakness in the economic climate has ... Read More
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Vacuum Cleaners in Norway
... desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household ... Read More
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Food Preparation Appliances in Norway
... weakening demand at the end of the review period, as the appliances purchased during the COVID-19 crisis are still well within their useful lifespans. In addition, the food preparation appliances category is suffering from the ... Read More
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