Category: Consumer Goods
Latvia Consumer Goods
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Latvia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... vaping systems. While this growth trend has been consistent over the historic period, there are signs of a slight slowdown, although sales remain robust, maintaining strong double-digit growth rates. Heated tobacco, in particular, emerged as ... Read More
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Latvia Cigars, Cigarillos and Smoking Tobacco
... these products. In the case of cigars, the sales decline observed in 2023 aligns with long-term negative trends prevalent in the category. Conversely, declining volume sales of cigarillos followed a period of remarkable growth, propelled ... Read More
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Latvia Tobacco
... trend was the resurgence of illicit trade, which had decreased during the COVID-19 pandemic. Counterfeit locally manufactured cigarettes are becoming more prevalent. Increasing excise taxes across all tobacco categories are influencing consumer behaviour, prompting many ... Read More
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Latvia Cigarettes
... competition from alternative products such as heated tobacco and e-vapour offerings. Moreover, the prevalence of smoking witnessed a decline, further contributing to the diminishing sales figures. An alarming development in 2023 was the notable growth ... Read More
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Latvia Bath and Shower
... the habit of frequent hand washing. That being said, the ongoing decline in volume sales is due to the normalisation of demand patterns as fears about the pandemic further abated. Indeed, overall bath and shower ... Read More
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Latvia Fragrances
... remained strong in Latvia compared to the Baltic region at large, denting consumer confidence and volume sales of mass fragrances. The war in nearby Ukraine had a lingering impact, with the resultant energy crisis leading ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Latvia Deodorants
... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More
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Latvia Oral Care
... driven sales of oral care products in 2023. Oral maintenance products, such as dental floss, are increasingly more important to consumers. Retail volume sales continued to fall in oral care with toothbrushes and toothpastes contracting ... Read More
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Latvia Colour Cosmetics
... back to normal in both their professional and social lifestyles, the use of colour cosmetics increased. Facial make-up was the strongest performing category as consumers stopped using face masks, with BB/CC creams witnessing a dynamic ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Latvia Baby and Child-Specific Products
... of lower birth rates. Whilst lower inflation provided some respite to the cost of living, consumer price sensitivity lingered with more consumers buying private label products. Lower birth rates are shrinking the overall consumer base ... Read More
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Latvia Sun Care
... stemming from the war in nearby Ukraine, volume sales of sun care remained strong. With society fully opened up both local and international tourists fuelled sales of sun care products. Some price inflation also added ... Read More
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Latvia Skin Care
... extra for higher quality products or a reputable brand. Still, the growth in 2023 was far behind the growth in some neighbouring countries. With inflation remaining high in 2023, stemming from the energy crisis caused ... Read More
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Latvia Men's Grooming
... grooming has once again become a daily habit among Latvian men driving sales of men’s grooming products, with particular emphasis on using bath and shower and deodorants. Price inflation added further stimulus to constant value ... Read More
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Latvia Depilatories
... limited growth opportunities due to the declining population in Latvia. In 2022, the war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. Whilst ... Read More
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Latvia Hair Care
... positive impact on current value growth. 2023 was the first year that all pandemic-related restrictions were lifted, with consumers returning to their normal social and professional lifestyles and paying more attention to their hair. Standard ... Read More
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Rx/Reimbursement Adult Incontinence in Latvia
... often require assistance, including the use of adult incontinence products. As the elderly population grows, there is a corresponding surge in the demand for prescriptions and reimbursements for adult incontinence products, reflecting the essential role ... Read More
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Retail Tissue in Latvia
... practicality of paper towels in various household chores. Not only are paper towels favoured for their effectiveness in hand drying and spill clean-up, but their utility in culinary tasks, such as drying vegetables or absorbing ... Read More
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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Tissue and Hygiene in Latvia
... of personal hygiene and a reinforced emphasis on cleanliness in daily routines. The increasing consumer awareness surrounding specific products, such as adult incontinence items and moist toilet wipes, played a pivotal role in driving their ... Read More
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Menstrual Care in Latvia
... the previous year, reflects a notable shift towards tampons as the preferred menstrual care option. Latvian women, embracing sports, fitness routines, and outdoor activities, increasingly opt for tampons due to their unparalleled convenience and versatility. ... Read More
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Nappies/Diapers/Pants in Latvia
... to the decline in the number of births, consequently reducing the demand for baby care products. This shift in consumer behaviour underscores the dynamic nature of market dynamics in response to broader demographic trends, highlighting ... Read More
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Retail Adult Incontinence in Latvia
... acceptance observed toward the end of the review period, where consumers sought discrete options for active lifestyles. The convenience and discreetness of light incontinence products make them appealing to individuals leading busy lives, aligning with ... Read More
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