Category: Consumer Goods
Portugal Consumer Goods
-
Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
-
Dishwashing in Portugal
... rising prices and premiumisation through promotional activity, despite the increasing presence of private labels. Euromonitor International's Dishwashing in Portugal market report offers a comprehensive guide to the size and shape of the market at a ... Read More
-
Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
-
Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
-
Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
-
Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
-
Home Insecticides in Portugal
... travel, has facilitated the spread of new species of mosquitoes. The Aedes albopictus mosquito, which is capable of transmitting Dengue, Zika, and Chikungunya diseases, has been identified in Portuguese cities, benefiting sales of in... Euromonitor ... Read More
-
Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
-
Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
-
Refrigeration Appliances in Portugal
... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More
-
Microwaves in Portugal
... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More
-
Food Preparation Appliances in Portugal
... by rising prices and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Many locals purchased food processors, blenders and mixers during the COVID-19 pandemic when consumers had ... Read More
-
Small Cooking Appliances in Portugal
... than the previous year. Volume decline was particularly visible in categories such as breadmakers and pod coffee machines, which have that have lost popularity. Brand investment in new designs, colours and more sophisticated models is ... Read More
-
Vacuum Cleaners in Portugal
... vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted ... Read More
-
Air Treatment Products in Portugal
... The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models ... Read More
-
Personal Care Appliances in Portugal
... but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present ... Read More
-
Home Laundry Appliances in Portugal
... retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest ... Read More
-
Consumer Appliances in Portugal
... appliances. Small appliances performed better then major appliances in both retail volume and current value terms. Lower investment, shorter replacement cycles and the growing popularity of vacuum cleaners, air conditioners, and air fryers contributed to ... Read More
-
Dishwashers in Portugal
... in new housing constructions and lower disposable income which has pushed sales of dishwashers into decline. Despite inflation falling, average prices continue to increase in dishwashers due to the premiumisation trend. As household penetration of ... Read More
-
Large Cooking Appliances in Portugal
... pandemic, but sales began to contract from 2021 as the trend lost traction. Additionally, economic constraints have led many households to postpone buying major appliance replacements unless it is essential. Euromonitor International's Large Cooking Appliances ... Read More
-
Womenswear in Portugal
... decline as consumers made cutbacks on womenswear expenditure. Consumer demand for fashion pieces decreased at all price points, except for luxury and high-end pieces bought by wealthy consumers who were less affected by economic changes. ... Read More
-
Hosiery in Portugal
... decline in current value sales as consumers switched to cheaper products. The limited differentiation between most hosiery products and lack of innovation means consumers are more than happy to switch to more affordable products. Portuguese ... Read More
-
Apparel Accessories in Portugal
... The milder winter in 2023-4 further weakened consumer demand as gloves and scarves simply did not need to be replaced. Other apparel accessories reported the best performance, although sales declining still declined in value terms. ... Read More
-
Childrenswear in Portugal
... Competition has intensified with brands using promotions, point of sale discounts, and social media to attract consumers with often unique strategies. The slowdown in childrenswear can also be directly related to the rising success of ... Read More
-
Jeans in Portugal
... notable increase in jeans consumption during discounting periods as consumers looked for the best deals. Super-premium jeans fared much better as the luxury segment continues to thrive in the country, in part supported by growth ... Read More
Research Assistance
