Category: Consumer Goods
Bulgaria Consumer Goods
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Menstrual Care in Bulgaria
... the growing population of women aged 15-24 years has supported sales development. Current value growth was largely determined by high prices, alongside rising quality and women’s requirements for better hygiene levels. Euromonitor International's Menstrual Care ... Read More
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Wipes in Bulgaria
... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More
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Retail Tissue in Bulgaria
... buy some additional retail tissue products improved, notably paper towels. Toilet paper is the largest category, but this mature subcategory has seen a decline in sales after a good performance during the pandemic years. Napkins ... Read More
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Nappies/Diapers/Pants in Bulgaria
... product’s requirement for protection and comfort for junior babies who are more active. However, sales declined in volume and value terms, partly because paediatricians are now recommending to parents that babies are potty trained as ... Read More
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Retail Adult Incontinence in Bulgaria
... creating a higher incidence of urological problems in the country, since incontinence can naturally occur with age and alongside different illnesses, such as multiple sclerosis, diabetes, arthritis or Parkinson's disease. Moderate/heavy adult incontinence is t... ... Read More
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Away-From-Home Tissue and Hygiene in Bulgaria
... restrictions in the horeca channel. In 2024, current value growth was much higher than in volume terms across most AFH products as prices remained elevated. Toilet paper is the largest category and was the fast-growing ... Read More
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Tissue and Hygiene in Bulgaria
... in Bulgaria has strengthened since the COVID-19 pandemic, with consumers buying products to maintain personal hygiene levels. Volume growth was supported by a slight recovery in population trends with just fractional decline of 0.03% in ... Read More
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Bulgaria: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Bulgaria: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Bulgaria: Fishing Tackle Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the fishing tackle market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Hypermarkets in Bulgaria
... of retail sales price (RSP) was lower than in 2023. However, this slower growth was not necessarily due to a decline in footfall but rather the impact of slowing inflation and lower food price increases ... Read More
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Supermarkets in Bulgaria
... started to focus not only on price but also on the quality of products and the overall shopping experience. The most important factors influencing purchasing decisions remained a combination of product quality, competitive pricing, and ... Read More
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Apparel and Footwear Specialists in Bulgaria
... years, Bulgarian shoppers felt more confident in spending on non-essential products, including fashion and footwear. The improved macroeconomic climate allowed consumers to gradually return to discretionary spending, particularly in urban centre... Euromonitor International's Apparel and ... Read More
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Health and Beauty Specialists in Bulgaria
... discretionary spending, leading many consumers to cut back on non-essential beauty purchases. However, in 2024, real incomes showed signs of recovery, allowing consumers to spend more freely on personal care and beauty products. Euromonitor International's ... Read More
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Discounters in Bulgaria
... growth, as discounters consistently offer permanently low prices that attract a loyal and expanding customer base. The economic situation in Bulgaria showed some improvement in 2024, but price sensitivity among consumers remains high, reinforcing t... ... Read More
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Convenience Retailers in Bulgaria
... regular promotions and lower prices provided greater value. This shift in consumer behaviour posed a challenge for convenience retailers, whose higher operating costs limited their ability to compete on price. Over the past... Euromonitor International's ... Read More
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General Merchandise Stores in Bulgaria
... footwear, and beauty segments. One of the key advantages that department stores historically enjoyed was their ability to offer an immersive, enjoyable in-store shopping experience. However, in response to rising competition from e-commerce,... Euromonitor International's ... Read More
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Appliances and Electronics Specialists in Bulgaria
... purchases of big-ticket electronics and home appliances over the past couple of years due to economic uncertainty. With greater financial stability and less inflation-driven price volatility, shoppers took advantage of the opport... Euromonitor International's Appliances ... Read More
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Retail E-Commerce in Bulgaria
... the peak pandemic years were no longer sustainable. Nevertheless, online retail remained an important and evolving part of the Bulgarian retail landscape, with an increasing number of businesses refining their digital strategies to stay competitive. ... Read More
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Retail in Bulgaria
... Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are ... Read More
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Direct Selling in Bulgaria
... online shopping, coupled with the availability of direct home delivery, significantly reduced the appeal of direct selling, particularly among younger consumers who prefer digital transactions. Euromonitor International's Direct Selling in Bulgaria report offers insight into ... Read More
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Home Products Specialists in Bulgaria
... slower pace than in previous years. While demand for new housing remained steady, signs of a slowdown in construction activity began to emerge, impacting related industries, including the home improvement sector. As new housing projects ... Read More
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Toilet Care in Bulgaria
... distributors and retailers, driven by rising energy prices and higher wages. Performance varied across the category, with rim blocks and toilet liquids/foams leading growth. The success of rim blocks is attributed to their dual effect: ... Read More
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Laundry Care in Bulgaria
... than higher consumption. Although the annual rate of inflation decreased considerably from 2023, production and operational costs for retailers remained elevated. Manufacturers faced higher wage bills, and these costs were passed down through the distribution ... Read More
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Home Insecticides in Bulgaria
... and spray/aerosols and are primarily used outdoors, limiting their practical application. Euromonitor International's Home Insecticides in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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