Category: Consumer Goods
Europe Consumer Goods
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Menstrual Care in France
... purchasing menstrual care products. Despite these challenges, steady volume sales were supported by the size of the female population. Slim/thin/ultra-thin towels emerged as the largest segment in current value terms and also showed the most ... Read More
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Nappies/Diapers/Pants in France
... most dynamic. The segment’s rise was partly fuelled by the return to beaches and pools post-pandemic, which boosted demand for disposable pants designed specifically for swimming. Parents regard disposable pants as convenient when travelling or ... Read More
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Wipes in France
... wipes in both volume and current value terms, though sales for both measures fell overall. Moist toilet wipes was the most dynamic segment, supported by its products’ promise of convenience for specific needs. General purpose ... Read More
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Nappies/Diapers/Pants in Italy
... of new births reached a record low, illustrating a tendency among people of childbearing age to delay or not even consider having children. Although the right-wing government in Italy has tried to support traditional heterosexual ... Read More
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Menstrual Care in Bulgaria
... the growing population of women aged 15-24 years has supported sales development. Current value growth was largely determined by high prices, alongside rising quality and women’s requirements for better hygiene levels. Euromonitor International's Menstrual Care ... Read More
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Wipes in Bulgaria
... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More
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Wipes in Germany
... rising by single digits and demand remaining fairly stable. General purpose wipes are used in different situations, and at a time when German consumers are trying to save money due to uncertain economic conditions, they ... Read More
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Retail Tissue in Germany
... growth was driven by a combination of factors, including the development of private label from retailers that have been expanding their tissue lines, providing greater innovation and quality at affordable prices that consumers have been ... Read More
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Retail Tissue in Bulgaria
... buy some additional retail tissue products improved, notably paper towels. Toilet paper is the largest category, but this mature subcategory has seen a decline in sales after a good performance during the pandemic years. Napkins ... Read More
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Menstrual Care in Germany
... which are considered more eco-friendly and reusable. They are also becoming increasingly available in Germany and are of higher quality. Towels was the largest category within menstrual care in 2024, with sales stagnating in value ... Read More
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Retail Adult Incontinence in Germany
... products is increasingly discussed with greater openness as the traditional stigma attached to this condition wanes. Light adult incontinence was the largest category within retail adult incontinence in 2024. These products are used for different ... Read More
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Retail Tissue in France
... showed the highest value sales growth, whereas paper towels led in volume growth. Volume sales for the overall retail tissue category reflected flat trends, given the essential nature of retail tissue and prevailing demographic needs, ... Read More
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Retail Adult Incontinence in Italy
... do not address moderate needs. Stigma around adult incontinence, especially among men, is gradually starting to fade, and players are introducing adjacent items such as wipes and skin care lotions on their websites to offer ... Read More
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Rx/Reimbursement Adult Incontinence in Italy
... products, coupled with growing consumer acceptance of partial out-of-pocket payments, also contributed to this downward trend. Many individuals who can afford to do so are supplementing the publicly provided items with retail purchases, effectively entering ... Read More
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Nappies/Diapers/Pants in Bulgaria
... product’s requirement for protection and comfort for junior babies who are more active. However, sales declined in volume and value terms, partly because paediatricians are now recommending to parents that babies are potty trained as ... Read More
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Retail Adult Incontinence in Bulgaria
... creating a higher incidence of urological problems in the country, since incontinence can naturally occur with age and alongside different illnesses, such as multiple sclerosis, diabetes, arthritis or Parkinson's disease. Moderate/heavy adult incontinence is t... ... Read More
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Tissue and Hygiene in France
... somewhat, the industry continued to contend with elevated costs. Although raw material prices - particularly for paper pulp - showed signs of stabilisation in Europe, energy-related concerns persisted and labour and distribution expenses remained hig... ... Read More
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Tissue and Hygiene in Germany
... Despite a lower inflation rate, consumer prices in Germany continued to increase in 2024. Energy costs also showed signs of easing, although food prices continued to rise despite a marginal slowdown. By the end of ... Read More
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Tissue and Hygiene in Italy
... the most necessary products and to cut back on visits to restaurants, holidays in expensive periods such as July and August, and other forms of discretionary spending. Many consumers turned to discounters, promotions, and private ... Read More
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Rx/Reimbursement Adult Incontinence in France
... difficult to substitute. Demand stems largely from an ageing population and rising life expectancy, factors that particularly bolster moderate/heavy adult incontinence products over light alternatives. Many older consumers require more absorbent solutions, and their awaren... ... Read More
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Retail Adult Incontinence in France
... incontinence was the largest subcategory in current value terms, while light adult incontinence held the lead in terms of volume sales. Moderate/heavy adult incontinence was also the most dynamic segment in current value terms, while ... Read More
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Away-From-Home Tissue and Hygiene in France
... but AFH adult incontinence benefited from an ageing population, with retirement homes becoming more populous and sustaining demand. Price rises implemented in 2023 remained high and were more pronounced in AFH tissue than in retail ... Read More
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Retail Tissue in Italy
... recognition for being supportive of natural ecosystems, encouraging many Italians to shift away from textile alternatives for everyday use. Paper tableware is now common in daily settings, while facial tissues and paper towels are increasingly ... Read More
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Wipes in Italy
... more moderately compared to peak years. At a difficult economic time when people struggled to make ends meet, products not considered strictly necessary or those with cheaper alternatives were removed from shopping lists. Moreover, disposable ... Read More
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Menstrual Care in Italy
... significantly influenced the overall category’s decline. Even though the performance of slim/thin/ultra-thin towels was also weak, these alternatives are proving more popular standard towels, especially among consumers with more active lifestyles, and slim/thin/ultra-thin towels acc... ... Read More
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