Category: Consumer Goods
Europe Consumer Goods
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Food Preparation Appliances in Sweden
... for new food preparation appliances in 2024. The trend towards multifunctional appliances has also curbed demand in this category. Multifunctionality offers cost savings by negating the need to purchase separate singular appliances, placing downward pressure ... Read More
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Dishwashers in Sweden
... during promotional periods, whilst more consumers purchased on credit or bought second-hand dishwashers. The retailer NetonNet found that consumers were willing to delay purchases until key promotional periods, such as Black Friday, and were increasingly ... Read More
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Home Laundry Appliances in Sweden
... still normalising post-pandemic, Sweden’s weak economy and cost-of-living pressures continue to curb disposable income levels with many households unwilling to spend on big ticket items. Retailers have reported that the weakness in the economic environment ... Read More
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Vacuum Cleaners in Sweden
... less disposable income. Households are more cautious and price sensitive when shopping for vacuum cleaners. Lower sales volumes in 2024 were also partly reflective of a return to a more normal situation in a post-COVID-19 ... Read More
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Personal Care Appliances in Sweden
... helping to improve the product efficacy of oral care appliances, with brands such as Philips Sonicare developing apps to offer additional benefits. The Philips Sonicare app aims to provide detailed guidance and data to inform ... Read More
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Air Treatment Products in Sweden
... treatment products either postponed or delayed given they can be an expensive investment. The spike in retail volumes sales at the height of the pandemic also reduced the immediate need for replacements of air treatment ... Read More
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Bags and Luggage in Switzerland
... and luggage suffered due to cautious purchasing behaviour, as consumers became more hesitant in their spending. Consequently, luggage, business bags, backpacks, small bags, and crossbody bags all experienced a drop in retail volume sales, with ... Read More
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Writing Instruments in Switzerland
... value growth and 2% rise in retail volume, although from a relatively low sales base. This growth was propelled by the introduction of new product lines, innovative designs, and an increasing consumer preference for more ... Read More
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Sportswear in Ukraine
... continues to see sales rise in value terms, this is largely a result of unit price growth as the role of outdoor markets and thus unbranded or fake sportswear diminishes. A large proportion of Ukrainian ... Read More
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Jewellery in Switzerland
... to costume jewellery, but its performance in terms of volume was weaker. The higher value growth for fine jewellery is largely attributed to an increase in average unit prices, especially as the surge in gold ... Read More
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Jeans in Ukraine
... on all occasions, whether for leisure, business or travelling. The category could not avoid the significant negative impact of the war, including the dramatic shift in demographic factors amongst others, but it is recovering quite ... Read More
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Apparel Accessories in Ukraine
... overall consumer base shrank significantly as people fled the country. Millions of people left the country, which considerably reduced demand for apparel accessories, which are normally much liked by Ukrainians, especially women. In normal economic ... Read More
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Childrenswear in Ukraine
... invasion in February 2022. While a number of people have considered returning to the areas where the situation is less critical, such as Western Ukraine and Kyiv, millions remain abroad. Children who have fled the ... Read More
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Hosiery in Ukraine
... relatively inexpensive, so that consumers’ efforts to economise have not had as pronounced an effect on the category as they have in areas such as coats. However, demand was significantly affected by the considerable reduction ... Read More
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Footwear in Ukraine
... of people, women and children in particular, leaving Ukraine because of the war has been the key factor. In addition, the category saw demand undermined by the fall in consumer spending power in view of ... Read More
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Consumer Appliances in Sweden
... a slower pace compared to the previous two years. Retailers remarked on the weak economic climate and its impact on household purchases. Facing cost-of-living pressures and lower disposable income, Swedish households were more deliberate and ... Read More
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Food Preparation Appliances in Hungary
... cost of living has led to heightened budget consciousness and the rationalising of spending to focus on essentials. In this context, products from the food preparation appliances category have not usually been seen as necessary ... Read More
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Large Cooking Appliances in Hungary
... took a hit during a period of high inflation. Therefore, all products within the large cooking appliances category have seen falling volume sales despite the situation with inflation significantly easing during the second half of ... Read More
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Microwaves in Hungary
... end of the review period than other major appliances. The significantly lower prices of microwaves compared with other major appliances are the main reason for the category’s relatively resilient performance. In addition, consumers have returned ... Read More
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Home Laundry Appliances in Poland
... sales are primarily driven by replacement cycles rather than new purchases, reflecting the maturity of this category. Consumers typically look for replacements that offer upgrades in terms of energy efficiency, water conservation, and advanced features ... Read More
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Personal Care Appliances in Hungary
... is expected to register a gain in volume during the year. Increasing promotional activity, rising consumer awareness, and innovative products that make life easier for consumers have fuelled the growth of these appliances. Euromonitor International's ... Read More
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Microwaves in Poland
... towards higher-value microwaves and price increases within the category. Overall, microwave penetration remains relatively low in Polish households, standing at 37% in 2024. Growing acceptance and understanding of the safety of microwave technology is driving ... Read More
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Personal Care Appliances in Poland
... are delaying replacements and opting for multifunctional devices. The moderate current value growth reflects a shift towards premium, feature-rich appliances, even as volume sales come under pressure. The steady growth in oral care appliances, including ... Read More
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Refrigeration Appliances in Portugal
... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More
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Microwaves in Portugal
... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More
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