Category: Beverages
Africa Beverages
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Morocco Rtds
... the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing ... Read More
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Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
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Morocco Spirits
... majority of Moroccans. The main consumers of spirits are upper-income groups who travel frequently abroad and purchase their needs from duty-free shops at more affordable prices. However, on-trade sales saw a rebound due to the ... Read More
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Morocco Alcoholic Drinks
... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More
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Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
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Kenya Spirits
... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More
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South Africa Wine
... lower than yields when measured against the volumes of the past decade. To combat these arising challenges, a professional body has been created in an attempt to support wine production in South Africa. The goal ... Read More
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Cameroon Spirits
... scotch segment suffering the most. Blended scotch still overwhelmingly It is estimated that three out of ten bottles of popular blended scotch brands like Johnny Walker are counterfeit, with similar issues plaguing other well-known brands ... Read More
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Nigeria Cider/Perry
... on drinks for social occasions, particularly niche and less familiar drinks. The high unit prices of brands also impacted volume sales whilst driving strong current value growth. With all brands being imported, the depreciation of ... Read More
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Nigeria Alcoholic Drinks
... of economy spirits. Unit prices increased due to higher excise tax and rising import costs for raw materials and finished products, which can be linked to the depreciation of the local currency. Although alcoholic drinks ... Read More
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Nigeria Spirits
... low spending power, consumers sought out the most affordable drinks, which could be found in spirits. Strong local production of gin, schnapps, liqueurs, and dark rum has kept unit price increases to moderate levels compared ... Read More
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South Africa Beer
... diversity in a space that is starting to be populated by other brands such as Heineken 0.0 and Castle Free. This shift introduces a new opportunity to reduce saturation and maturity. Euromonitor International's Beer in ... Read More
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Cameroon Wine
... particularly champagne, has seen double-digit growth since 2020, propelling Cameroon to the 44th position globally in champagne imports. This rising trend is attributed to a shift in consumer habits, with more Cameroonians, especially women, embracing ... Read More
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Nigeria Wine
... the female drinking population. Wine is typically consumed on social occasions at parties and in clubs in the on-trade, where it is considered a status drink. As in most alcoholic drinks categories, wine was heavily ... Read More
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Cameroon Beer
... by 16% compared to 2022. Brewers also faced hurdles as the Ministry of Trade continued to resist a requested XAF50 price increase for a 65cl beer bottle, a resistance that had been ongoing since 2021. ... Read More
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Nigeria Beer
... by higher fuel costs and the strong depreciation in the local currency, which pushed up the cost of imports. This rise in unit prices negatively impacted volume sales but underpinned current value growth. Average unit ... Read More
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South Africa Spirits
... new flavours. Sunset Orange and Pink Berry have joined its other options, extending the brand’s flavour profile. During the launch of the new flavours, the traditionally female-dominated segment witnessed a shift, with male consumers demonstrating ... Read More
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Cameroon Alcoholic Drinks
... and public festivities. The beer market, however, faced formidable challenges stemming from macroeconomic volatility in 2023, exacerbated by the ongoing Anglophone Crisis, global inflation, and energy shortages. Despite robust demand, brewers struggled with supply chain ... Read More
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Cameroon Rtds
... gin tonic, and cider), has the whisky cola variant emerging as the undisputed leader among the options. Guinness Cameroon's offerings, Orijin and Smirnoff Ice, both spirit-based, enjoy significant popularity, with Orijin currently holding the status ... Read More
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South Africa Cider/Perry
... for its RTD offer, has been expanding its presence to leverage its predominantly female consumer base by creating occasions where its products can be sold in larger volumes. It launched “Spritzer Saturdays” where consumers can ... Read More
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South Africa Alcoholic Drinks
... a result, alcoholic drinks manufacturers experienced increased transport, fuel and production costs. Additionally, South Africa continued to experience high unemployment levels, reducing overall disposable incomes of the adult population. Inflation levels during this period influenced ... Read More
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South Africa Rtds
... been sustained due to the rising affordability of drinking in an economy adversely affected by high inflation. While affordability remains a key aspect of why RTDs appeal to local consumers, the main attraction is adventure. ... Read More
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Nigeria Rtds
... the depreciation of the local currency), unit prices for all brands increased significantly. RTDs tend to be heavily influenced by the economy, being quite a price sensitive and income sensitive category. In 2023, consumers sought ... Read More
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Egypt Alcoholic Drinks
... toll on manufacturing costs. Within this challenging context, leading player Al Ahram Beverages Co (ABC) did its best to protect the industry by launching new products and investing in digital marketing initiatives, as well sponsoring ... Read More
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Egypt Rtds
... category was subject to a particularly high level of innovation during the review period, as manufacturers sought to build demand. In addition, RTDs are fun and convenient, as well as affordable, being accessible to consumers ... Read More
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