Category: Beverages
Morocco Beverages
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Morocco Plant-Based Dairy
... to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these ... Read More
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Morocco Yoghurt and Sour Milk Products
... Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item. Euromonitor International's Yoghurt and Sour Milk Products in Morocco ... Read More
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Morocco Drinking Milk Products
... with severe drought conditions that have diminished the quality and availability of grazing lands, have compelled many breeders to cull their dairy cows to mitigate losses, resulting in a drop in local milk production. This ... Read More
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Morocco Beer
... as it is considered cheaper. The dismantling of customs led to the entrance of several imported beers at affordable prices. Thriving tourism in Morocco boosted on-trade sales in 2023, with foreign tourists returning in the ... Read More
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Morocco Wine
... noticeable impact on tourism, by attracting more travellers to the country. Wine is widely consumed by tourists visiting the country, although red wine is also a key favourite among Moroccans. Indeed, red wine is the ... Read More
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Morocco Rtds
... the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing ... Read More
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Morocco Spirits
... majority of Moroccans. The main consumers of spirits are upper-income groups who travel frequently abroad and purchase their needs from duty-free shops at more affordable prices. However, on-trade sales saw a rebound due to the ... Read More
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Morocco Alcoholic Drinks
... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More
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Morocco Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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Energy Drinks in Morocco
... available and consumed in bigger cities. Moreover, energy drinks consumption became popular among consumers aged 18-24, thanks to huge advertisements and the sponsorship of sports activities. For example, Red Bull has actively sponsored extreme sports, ... Read More
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Bottled Water in Morocco
... water, particularly in coastal cities where tourists visit, many consumers switched to bottled water. Furthermore, Morocco experienced extreme heat in 2023, when the temperature reached high levels, prompting local consumers and tourists to consume more ... Read More
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Soft Drinks in Morocco
... prices soaring. As a result, consumer spending confidence declined, with many readjusting their budgets in line with reduced disposable incomes. Euromonitor International's Soft Drinks in Morocco report offers a comprehensive guide to the size and ... Read More
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Hot Drinks in Morocco
... and consumer goods, particularly energy, reached historic highs. This led households to reevaluate their budgets, focusing their reduced disposable incomes on essentials, with many viewing some hot drinks as unessential. Furthermore, the easy availability of ... Read More
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Carbonates in Morocco
... leading consumers to switch from hot drinks options to soft drinks, in particular, cola carbonates. In addition, the resumption of ceremonies and parties in 2023, where carbonates are largely served, aided sales of the product ... Read More
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Juice in Morocco
... drops, Moroccan consumers often make homemade, natural juice. However, when there are fewer oranges and prices rise, as in 2023, consumers will switch to the more affordable option of buying juice in packaged format. Euromonitor ... Read More
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RTD Coffee in Morocco
... distribution and product awareness, much of this dynamic growth was also attributed to growth coming from a very low base. Euromonitor International's RTD Coffee in Morocco report offers a comprehensive guide to the size and ... Read More
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Other Hot Drinks in Morocco
... hot chocolate-based drinks are considered a luxury and non-essential product. As such, while most price-sensitive consumers cut their spending during 2023, items such as other hot drinks are quickly left on shopping lists. Euromonitor International's ... Read More
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Coffee in Morocco
... options. This worked towards the category recording modest volume growth in 2023. Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Tea in Morocco
... rose in 2023 as price-sensitive consumers switched from more expensive hot drink options to green tea, offered at more affordable price points. Its dynamic growth is also attributed to the large range of brands available ... Read More
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RTD Tea in Morocco
... base. Sales have also benefited from wider penetration due to increased product availability. Lipton, which has not long existed on the landscape, saw growing competition from new entrants, including Fuzetea, Arizona, Gourmet, Didi and Shai. ... Read More
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Concentrates in Morocco
... Euromonitor International's Concentrates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the ... Read More
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Morocco Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Morocco Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
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Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
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