Category: Beverages
Kenya Beverages
-
Concentrates in Kenya
... to be price sensitive after several years of price hikes. As a result, consumers purchased smaller sizes, as they looked to reduce their financial outlay. The product area also continued to be dominated by liquid ... Read More
-
Juice in Kenya
... sizes, in order to reduce the financial outlay. Many brands had to raise prices by 5-15% to cover higher costs for raw materials and packaging. This also led to private label gaining some traction among ... Read More
-
Bottled Water in Kenya
... country, and this continued to support volume sales. As such, still bottled accounted for most volume sales and also registered the highest volume growth, as it is used for several functions, including washing food, as ... Read More
-
Carbonates in Kenya
... reduce the financial outlay. There was also a degree of trading down to cheaper options. Brands mitigated this by offering discounts and promotions. Euromonitor International's Carbonates in Kenya report offers a comprehensive guide to the ... Read More
-
Energy Drinks in Kenya
... also benefitting from people leading busy lifestyles, who need a quick pick-me-up. Also, while still niche, there is a growing preference for energy drinks with reduced sugar content or natural sweeteners, as well as those ... Read More
-
Soft Drinks in Kenya
... a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing ... Read More
-
Other Hot Drinks in Kenya
... continued to account for most value and volume sales, but chocolate-based flavoured powder drinks registered higher value and volume growth. The overall muted volume growth is due to growing concern about the high sugar content ... Read More
-
Hot Drinks in Kenya
... Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It ... Read More
-
Tea in Kenya
... the highest volume growth among all teas. However, there is growing demand for other types of teas, including Rooibos (other tea), as well as green and herbal tea, and these registered higher value growth than ... Read More
-
Coffee in Kenya
... and volume sales and also registered the highest current value and volume growth. Its popularity is mainly due to its low cost and convenience and in addition many consumers are unable to afford coffee machines ... Read More
-
Kenya Beverages Consumption Trends and Forecasts Tracker, Q3 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q3-2024 vs Q3-2023, moving annual totals (MAT), full year ... Read More
-
Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
-
Kenya Beer & Cider Market Databook 2024
... brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an in-depth understanding of the dynamics and structure of the Kenyan ... Read More
-
Kenya Yoghurt and Sour Milk Products
... growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable ... Read More
-
Kenya Drinking Milk Products
... a decline in milk consumption between January and June 2023. High sugar costs, reaching over KES500.00 per 2kg pack, led households to tighten budgets, impacting overall consumption habits. The reduced milk intake mirrors the economic ... Read More
-
Kenya Wine
... turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them ... Read More
-
Kenya Cider/Perry
... Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and Tusker Cider from East African Breweries have quickly gained traction, particularly among urban women. The diverse range of flavours in ciders caters to varied consumer ... Read More
-
Kenya Rtds
... etc. E-commerce has emerged as the fastest-growing distribution channel for RTDs. The increasing popularity of online platforms is driven by the convenience and efficiency they offer compared to in-store shopping. This trend is aligned with ... Read More
-
Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
-
Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
-
Kenya Spirits
... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More
-
Kenya Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
-
Kenya Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
-
Other Dairy in Kenya
... increasing sales of cream, which continues to be the only product within other dairy that generates any significant sales. Euromonitor International's Other Dairy in Kenya report offers in-depth knowledge of the market at a national ... Read More
-
Drinking Milk Products in Kenya
... addition, a near ban on imports from Uganda has also pushed prices up. There are several reasons for the reduction in imports. The Kenyan government is looking to reduce imports in order to protect the ... Read More
Research Assistance
