Category: Beverages
Kenya Beverages
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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Kenya Yoghurt and Sour Milk Products
... growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable ... Read More
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Kenya Drinking Milk Products
... a decline in milk consumption between January and June 2023. High sugar costs, reaching over KES500.00 per 2kg pack, led households to tighten budgets, impacting overall consumption habits. The reduced milk intake mirrors the economic ... Read More
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Kenya Wine
... turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them ... Read More
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Kenya Cider/Perry
... Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and Tusker Cider from East African Breweries have quickly gained traction, particularly among urban women. The diverse range of flavours in ciders caters to varied consumer ... Read More
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Kenya Rtds
... etc. E-commerce has emerged as the fastest-growing distribution channel for RTDs. The increasing popularity of online platforms is driven by the convenience and efficiency they offer compared to in-store shopping. This trend is aligned with ... Read More
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Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
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Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
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Kenya Spirits
... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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Soft Drinks in Kenya
... due to the spike in inflation fuelled by the global recovery from the pandemic and the fallout of Russia’s invasion of Ukraine. As the cost of living soared and purchasing power fell, most people became ... Read More
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Energy Drinks in Kenya
... purchasing power amidst persistently high inflation. Nonetheless, retail demand remained healthy overall, with appreciation for the stimulant effect of these products increasing as consumer lifestyles became busier due to economic development, rising urbanisation and the ... Read More
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Concentrates in Kenya
... the aftermath of COVID-19. Similarly, as the pace of life accelerated with the easing of the pandemic, the category faced increased competition from more convenient ready-to-drink alternatives, especially juice. The downturn also reflected the fact ... Read More
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Carbonates in Kenya
... continued to underpin the positive development of the category. In particular, it profited from the fact that people under 30 years old now make up the vast majority of the population, as young adults and ... Read More
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Bottled Water in Kenya
... as people spent less time at home. The downturn was also attributable to steep price increases and falling purchasing power as recent tax hikes and inflationary pressures continued to bite. The latter trends made many ... Read More
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Juice in Kenya
... by increasing maturity, but mainly attributable to rising prices and falling purchasing power among consumers as Kenya continued to experience high inflation due to factors related to the global recovery from the pandemic and Russia’s ... Read More
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Other Hot Drinks in Kenya
... population, the enduring indulgence appeal of such products and their increasing use as ingredients for baking ensured demand remained buoyant. Additionally, the aggressive promotion of leading brands helped to maintain consumer interest in the category. ... Read More
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Coffee in Kenya
... the retail and foodservice levels. These results were underpinned by favourable socioeconomic conditions. Most notably, the number of people who could afford to regularly buy coffee continued to grow steadily in line with the gradual ... Read More
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Hot Drinks in Kenya
... by far the largest of the three main categories, though coffee and other hot drinks also saw off- and on-trade volume sales increase. Along with population growth and traditional consumption habits, favourable socioeconomic trends supported ... Read More
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Tea in Kenya
... mainly reflective of increasing appreciation for the greater convenience of tea bags. Indeed, this attribute became even more appealing as the pace of life in the country picked up with the return to pre-pandemic routines. ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Kenya Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
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Other Dairy in Kenya
... increasing sales of cream, which continues to be the only product within other dairy that generates any significant sales. Euromonitor International's Other Dairy in Kenya report offers in-depth knowledge of the market at a national ... Read More
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Drinking Milk Products in Kenya
... addition, a near ban on imports from Uganda has also pushed prices up. There are several reasons for the reduction in imports. The Kenyan government is looking to reduce imports in order to protect the ... Read More
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Plant-Based Dairy in Kenya
... products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers. ... Read More
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