Category: Beverages
Africa Beverages
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Hot Drinks in Côte d'Ivoire
... faces a new set of challenges due to global inflation rates and fuel price hikes as well as a lack of dynamic marketing strategies. Thanks to tea and coffee cultivation in the country, local brands ... Read More
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Energy Drinks in South Africa
... are contributing to the slower growth for energy drinks compared to the peak of the category’s previous performance. First, energy drinks has witnessed substantial year-on-year growth over much of the review period based on rising ... Read More
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Carbonates in South Africa
... year, inflation has slowed, but remains a challenge for consumers, especially for non-essential goods such as soft drinks. Based on this scenario, consumer demand has increased for larger pack sizes, most notably 2-litre packs. This ... Read More
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RTD Tea in South Africa
... now the dominance of Happy Culture Kombucha in this space. The brand’s success is being supported by the rise of health and wellness trends in South Africa, as consumers are increasing their demand for functional ... Read More
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Concentrates in South Africa
... purchase concentrates based on cost-effect pricing. In addition, the ability to prepare multiple servings from a single unit means concentrates is an appealing option for lower-income households, especially in an inflationary environment. Furthermore, concentrates can ... Read More
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Coffee in Tunisia
... beans, particularly those imported from major suppliers such as India and Brazil. To mitigate the impact of these price increases and sustain consumer interest, market leaders have shifted their focus towards smaller packaging formats, particularly ... Read More
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Juice in South Africa
... driven by adverse weather conditions in major producers such as Brazil, as well as a reduction in South Africa’s local supply. As a result, local producers’ input costs have increased, based on raw orange juice ... Read More
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Bottled Water in South Africa
... caused by municipal water supply challenges, including inconsistent water supply, along with concerns over contamination. Subsequently, many local consumers rely on bottled water for drinking, but notably for cooking purposes as well. This trend is ... Read More
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Tea in Tunisia
... in the monopoly of tea imports and distribution by the Office du Commerce de la Tunisie (OCT), which has been grappling with severe financial difficulties since 2023. These fiscal constraints have hindered the OCT’s ability ... Read More
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Other Hot Drinks in Tunisia
... to exhibit resilience, driven by the consistent demand for local brands such as Said, Oppa, Artisto, and Spipa, which have capitalised on their established reputation and extensive distribution networks. These products are widely available across ... Read More
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Hot Drinks in Tunisia
... products such as tea and coffee, which have placed considerable pressure on consumers. Essential products, particularly fresh coffee, loose black tea, and green tea, remain under the control of the National Trade Office (OCT), which ... Read More
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Sports Drinks in South Africa
... international and local names, such as Prime Hydration, Isofit, and Knox. This has created higher levels of competition, instead of the traditional select few established brands such as Energade and Powerade which dominate off-trade volume ... Read More
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Soft Drinks in South Africa
... living costs. To address the health and wellness trend, several manufacturers have launched products tailored to this audience. Alternatively, some players have altered their existing soft drinks to align with healthier living trends, with varying ... Read More
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Other Hot Drinks in Morocco
... has hindered their appeal, particularly during periods of financial strain, when price-sensitive consumers tend to forego such purchases. As economic uncertainty persists, the demand for these products has been further suppressed, leaving their consumption largely ... Read More
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Hot Drinks in Morocco
... up energy and raw material costs globally. These pressures have been acutely felt in Morocco, where rising prices for food and energy products have pushed inflation to 6.2% in 2023. Faced with these economic challenges ... Read More
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Tea in Morocco
... turned to green tea as a cheaper alternative to other hot drinks, further boosting its volume sales. The market's vibrancy is driven by the presence of over 250 brands, all imported, which has created intense ... Read More
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Coffee in Morocco
... continues to be imported mainly from Spain and Italy. In April 2024, global coffee prices reached unprecedented levels, rising by 16.8% to USD427 per kilogram – the highest since 1979. Morocco predominantly imports two types ... Read More
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Middle East & Africa Halal Nutraceuticals Market Forecast 2025-2032
... halal nutraceuticals market in the Middle East and Africa (MEA) is poised for dynamic growth, driven by the region’s deep-rooted cultural and religious preferences. A unique aspect of this market is the influence of Islamic ... Read More
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Juice in Morocco
... natural juice. However, 2024 has witnessed reduced orange production due to drought, compounded by rising prices, which led consumers to switch to packaged juice as a more affordable alternative. The overall unit price of juice ... Read More
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Concentrates in Morocco
... as a cost-effective and refreshing alternative to carbonated drinks and packaged juices. This shift has been particularly evident among low-income households, where flavoured water or milk prepared with liquid concentrates offers a more affordable solution ... Read More
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Energy Drinks in Morocco
... such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, and Hype Energy Drinks have significantly broadened consumer options in the category. This influx of lower-priced products has intensified competition, leading established players to ... Read More
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RTD Tea in Morocco
... the past two years, elevated temperatures have made RTD tea a popular alternative to traditional hot tea, particularly during the warmer months. This shift highlights a behavioural trend among consumers, who are prioritising beverages that ... Read More
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RTD Coffee in Morocco
... a small but rapidly expanding product area within soft drinks in Morocco. Its growth is attributed to the combination of rising demand for convenient coffee options and the category's appeal as a refreshing alternative to ... Read More
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Carbonates in Morocco
... as cola carbonates over hot beverages. Despite being perceived as less healthy, carbonates have remained attractive due to their relatively lower price compared to juice, making them a more appealing option for financially constrained consumers. ... Read More
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Soft Drinks in Morocco
... exert upward pressure on energy and raw material prices globally. These same pressures have been acutely felt within Morocco, where inflation stood at 6.2% in 2023, largely driven by the rising costs of food and ... Read More
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