Category: Beverages
Africa Beverages
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RTD Tea in Tunisia
... brands have entirely exited the market. This failure can be attributed to a combination of factors, including the lack of advertising and consumer education about RTD tea, which remains an unfamiliar product for the majority ... Read More
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Soft Drinks in Côte d'Ivoire
... free carbonates, bottled water and soft drinks with 100% natural ingredients. The popularity of sports in the country and subsequent bounce from the Africa Cup of Nations (AFCON) football tournament in 2023 also boosted sales ... Read More
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Soft Drinks in Ghana
... lifestyles that generate demand for convenient ready-to-drink beverages. An expanding middle class and increasing brand awareness also contributed to the rise in sales. Growth occurred despite the introduction of a sugar tax in the previous ... Read More
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Juice in Tunisia
... fruits such as lemons, strawberries, pears, and oranges. However, with the modernisation of society and changing lifestyles, the availability and popularity of packaged fresh juice brands have grown considerably. This category has become particularly prominent ... Read More
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Concentrates in Tunisia
... concentrates, once a staple in many Tunisian households, have seen their appeal wane due to the proliferation of new, more convenient, and varied product offerings. International brands like Tang have exited the market, leaving behind ... Read More
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RTD Coffee in Tunisia
... its products available only in select modern outlets and a few forecourt retailers. The high price point of Starbucks RTD coffee limits its appeal to a narrow demographic, preventing broader penetration in the market. This ... Read More
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Soft Drinks in Tunisia
... power among Tunisian consumers, and the broader economic crisis impacting the nation. These factors have significantly dampened demand for key categories such as carbonates, juices, and other soft drinks. Additionally, the influx of new entrants, ... Read More
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Juice in Kenya
... sizes, in order to reduce the financial outlay. Many brands had to raise prices by 5-15% to cover higher costs for raw materials and packaging. This also led to private label gaining some traction among ... Read More
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Bottled Water in Kenya
... country, and this continued to support volume sales. As such, still bottled accounted for most volume sales and also registered the highest volume growth, as it is used for several functions, including washing food, as ... Read More
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Carbonates in Tunisia
... been a prominent target in this movement, with some Tunisian consumers actively urging one another to shift towards local alternatives. While Coca-Cola’s stagnating demand in 2023 could be partially attributed to price increases in carbonates, ... Read More
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Energy Drinks in Tunisia
... challenges affecting the nightlife sector. Energy drinks, often consumed as mixers with spirits, have seen reduced usage due to declining patronage in nightclubs and bars. This is largely driven by reduced disposable incomes and a ... Read More
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Carbonates in Kenya
... reduce the financial outlay. There was also a degree of trading down to cheaper options. Brands mitigated this by offering discounts and promotions. Euromonitor International's Carbonates in Kenya report offers a comprehensive guide to the ... Read More
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Energy Drinks in Kenya
... also benefitting from people leading busy lifestyles, who need a quick pick-me-up. Also, while still niche, there is a growing preference for energy drinks with reduced sugar content or natural sweeteners, as well as those ... Read More
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Bottled Water in Tunisia
... is not attributed to a reduction in consumer demand but rather to a series of operational and regulatory challenges. Technical difficulties faced by bottled water manufacturers, such as recurring electricity shortages during production cycles, have ... Read More
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Soft Drinks in Kenya
... a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing ... Read More
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Other Hot Drinks in Kenya
... continued to account for most value and volume sales, but chocolate-based flavoured powder drinks registered higher value and volume growth. The overall muted volume growth is due to growing concern about the high sugar content ... Read More
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Hot Drinks in Kenya
... Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It ... Read More
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Tea in Kenya
... the highest volume growth among all teas. However, there is growing demand for other types of teas, including Rooibos (other tea), as well as green and herbal tea, and these registered higher value growth than ... Read More
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Coffee in Kenya
... and volume sales and also registered the highest current value and volume growth. Its popularity is mainly due to its low cost and convenience and in addition many consumers are unable to afford coffee machines ... Read More
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Hot Drinks in Côte d'Ivoire
... faces a new set of challenges due to global inflation rates and fuel price hikes as well as a lack of dynamic marketing strategies. Thanks to tea and coffee cultivation in the country, local brands ... Read More
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RTD Tea in South Africa
... now the dominance of Happy Culture Kombucha in this space. The brand’s success is being supported by the rise of health and wellness trends in South Africa, as consumers are increasing their demand for functional ... Read More
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Concentrates in South Africa
... purchase concentrates based on cost-effect pricing. In addition, the ability to prepare multiple servings from a single unit means concentrates is an appealing option for lower-income households, especially in an inflationary environment. Furthermore, concentrates can ... Read More
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Energy Drinks in South Africa
... are contributing to the slower growth for energy drinks compared to the peak of the category’s previous performance. First, energy drinks has witnessed substantial year-on-year growth over much of the review period based on rising ... Read More
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Coffee in Tunisia
... beans, particularly those imported from major suppliers such as India and Brazil. To mitigate the impact of these price increases and sustain consumer interest, market leaders have shifted their focus towards smaller packaging formats, particularly ... Read More
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Carbonates in South Africa
... year, inflation has slowed, but remains a challenge for consumers, especially for non-essential goods such as soft drinks. Based on this scenario, consumer demand has increased for larger pack sizes, most notably 2-litre packs. This ... Read More
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