Category: Beverages
Africa Beverages
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Energy Drinks in Morocco
... such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, and Hype Energy Drinks have significantly broadened consumer options in the category. This influx of lower-priced products has intensified competition, leading established players to ... Read More
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Concentrates in Morocco
... as a cost-effective and refreshing alternative to carbonated drinks and packaged juices. This shift has been particularly evident among low-income households, where flavoured water or milk prepared with liquid concentrates offers a more affordable solution ... Read More
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RTD Coffee in Morocco
... a small but rapidly expanding product area within soft drinks in Morocco. Its growth is attributed to the combination of rising demand for convenient coffee options and the category's appeal as a refreshing alternative to ... Read More
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Juice in Morocco
... natural juice. However, 2024 has witnessed reduced orange production due to drought, compounded by rising prices, which led consumers to switch to packaged juice as a more affordable alternative. The overall unit price of juice ... Read More
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RTD Tea in Morocco
... the past two years, elevated temperatures have made RTD tea a popular alternative to traditional hot tea, particularly during the warmer months. This shift highlights a behavioural trend among consumers, who are prioritising beverages that ... Read More
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Carbonates in Morocco
... as cola carbonates over hot beverages. Despite being perceived as less healthy, carbonates have remained attractive due to their relatively lower price compared to juice, making them a more appealing option for financially constrained consumers. ... Read More
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Soft Drinks in Morocco
... exert upward pressure on energy and raw material prices globally. These same pressures have been acutely felt within Morocco, where inflation stood at 6.2% in 2023, largely driven by the rising costs of food and ... Read More
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Bottled Water in Morocco
... for further development. Second, ongoing drought conditions and the low quality of tap water, particularly in coastal cities dependent on desalination plants, have led more consumers to rely on bottled water for their daily needs. ... Read More
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Soft Drinks in Cameroon
... adjustment at the pump since 1 February 2024 and subsequent increases in the costs of transportation, foodstuffs, and manufactured goods. Despite these economic pressures, the prices of soft drinks, regulated by the Ministry of Commerce, ... Read More
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RTD Tea in Cameroon
... promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their portfolios. Euromonitor International's RTD Tea in Cameroon report offers a comprehensive guide to the size and shape of the market ... Read More
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Bottled Water in Cameroon
... water has become a critical necessity, prompting consumers to prioritise affordability. This heightened price sensitivity has continued to fuel a fierce price war, predominantly between the leading players, Source du Pays SA and SEMC. Despite ... Read More
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Carbonates in Cameroon
... fruity cocktail carbonates, which had initially gained traction by offering a balance of health appeal and affordability. However, their elevated price point – averaging XAF650 per litre compared to the national average of XAF500 per ... Read More
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Juice in Cameroon
... further 8% in 2024, following an 11% rise in the previous year. The sustained increase in fruit prices, which rose by 11% in 2022, 14% in 2023, and are projected to climb an additional 10% ... Read More
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Energy Drinks in Cameroon
... academic activities. This demographic values the immediate energy boost provided by these drinks to meet the demands of their daily routines. Source du Pays SA has further strengthened its leadership position, commanding over 85% of ... Read More
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Concentrates in Cameroon
... of soft drinks, concentrates have failed to carve out a clear role in the market. Other categories, such as bottled water, juice, and energy drinks, are associated with well-defined benefits like hydration, health, or energy ... Read More
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Coffee in Cameroon
... experience, reflecting a growing trend among Cameroonians to explore fresh coffee consumption. Within the instant coffee segment, the 2g single-serve packaging format has gained widespread adoption as an affordable option, retailing at XAF50. All major ... Read More
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Hot Drinks in Cameroon
... of raw materials. For example, the price of fresh Robusta coffee has decreased by XAF100 per kg, yet instant coffee, which is exclusively imported, has seen final retail prices rise sharply due to significant increases ... Read More
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Other Hot Drinks in Cameroon
... affordability has become a critical consideration for consumers, leading to a surge in demand for smaller and more affordable packaging options. This trend has particularly benefited brands offering their products in pouch formats, which range ... Read More
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Tea in Cameroon
... hot drinks, including coffee, chocolate, and malted beverages. This dynamic has meant that most tea consumers in Cameroon prioritise the perceived value of tea rather than its cost. Locally produced black teas, such as CTE ... Read More
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Other Hot Drinks in South Africa
... this trend is being driven by the growing popularity of flexitarian, vegetarian and vegan consumers, which serve as the primary source of demand for other plant-based hot drinks. During the review period, several alternatives to ... Read More
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Tea in South Africa
... was popular in the country, in part due to older demographics, who enjoyed the process of brewing one’s own tea. Growth was also supported by the value proposition of loose tea, which was comparatively cheaper ... Read More
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Hot Drinks in South Africa
... in 2024 compared to previous years, they remain elevated within the food and drinks space, causing higher input costs for manufacturers and a decline in consumers’ purchasing power. As a result, some consumers are shifting ... Read More
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Coffee in South Africa
... are driving up these price rises. On the supply side, globally, raw arabica and robusta coffee beans have been experiencing strong price increases, caused by a constraint in supply and changes in consumer demand. This ... Read More
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Alcoholic Drinks in Middle East and Africa
... many countries in the region, with high inflation and falling purchasing power, slowed growth in Middle East and Africa in 2023, with Nigeria experiencing a marked decline and South Africa seeing a much weaker sales ... Read More
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Soft Drinks in Nigeria
... bottled water, carbonates, and energy drinks, with current value sales further boosted by rising average prices. These categories have benefited from their essential nature, but particularly bottled water, which is the main source of clean ... Read More
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