Category: Beverages
Africa Beverages
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Hot Drinks in Ethiopia
... products continued to gain popularity in urban areas. The consumption of packaged tea also rose in 2024. Black tea remained most popular, although fruit/herbal tea gained traction. On the other hand, other hot drinks remained ... Read More
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Soft Drinks in Tanzania
... infrastructure has also led to improvements in the distribution of soft drinks. The government has also been encouraging businesses to invest in the local market. Nonetheless, on-trade sales remain underdeveloped, despite seeing steady growth in ... Read More
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Soft Drinks in Ethiopia
... Bottled water, with by far the fastest total volume growth in 2024, continued to gain from the concerns over the quality and safety of tap water. However, hikes in operational costs and product prices still ... Read More
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Hot Drinks in Ghana
... transportation to consumers. This has deterred consumers from making non-essential purchases and encouraged a shift to less expensive options. Local manufacturing of hot drinks continues to increase. Meanwhile, players continue to resize and rebrand their ... Read More
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Hot Drinks in Tanzania
... in infrastructure has underpinned improvements in the distribution of hot drinks. The government has also been encouraging businesses to invest in the local market. Nonetheless, on-trade sales remain underdeveloped with most consumers preferring to consume ... Read More
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Concentrates in Kenya
... to be price sensitive after several years of price hikes. As a result, consumers purchased smaller sizes, as they looked to reduce their financial outlay. The product area also continued to be dominated by liquid ... Read More
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RTD Tea in Tunisia
... brands have entirely exited the market. This failure can be attributed to a combination of factors, including the lack of advertising and consumer education about RTD tea, which remains an unfamiliar product for the majority ... Read More
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Soft Drinks in Côte d'Ivoire
... free carbonates, bottled water and soft drinks with 100% natural ingredients. The popularity of sports in the country and subsequent bounce from the Africa Cup of Nations (AFCON) football tournament in 2023 also boosted sales ... Read More
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Soft Drinks in Ghana
... lifestyles that generate demand for convenient ready-to-drink beverages. An expanding middle class and increasing brand awareness also contributed to the rise in sales. Growth occurred despite the introduction of a sugar tax in the previous ... Read More
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Juice in Tunisia
... fruits such as lemons, strawberries, pears, and oranges. However, with the modernisation of society and changing lifestyles, the availability and popularity of packaged fresh juice brands have grown considerably. This category has become particularly prominent ... Read More
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Concentrates in Tunisia
... concentrates, once a staple in many Tunisian households, have seen their appeal wane due to the proliferation of new, more convenient, and varied product offerings. International brands like Tang have exited the market, leaving behind ... Read More
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RTD Coffee in Tunisia
... its products available only in select modern outlets and a few forecourt retailers. The high price point of Starbucks RTD coffee limits its appeal to a narrow demographic, preventing broader penetration in the market. This ... Read More
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Soft Drinks in Tunisia
... power among Tunisian consumers, and the broader economic crisis impacting the nation. These factors have significantly dampened demand for key categories such as carbonates, juices, and other soft drinks. Additionally, the influx of new entrants, ... Read More
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Juice in Kenya
... sizes, in order to reduce the financial outlay. Many brands had to raise prices by 5-15% to cover higher costs for raw materials and packaging. This also led to private label gaining some traction among ... Read More
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Bottled Water in Kenya
... country, and this continued to support volume sales. As such, still bottled accounted for most volume sales and also registered the highest volume growth, as it is used for several functions, including washing food, as ... Read More
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Energy Drinks in Kenya
... also benefitting from people leading busy lifestyles, who need a quick pick-me-up. Also, while still niche, there is a growing preference for energy drinks with reduced sugar content or natural sweeteners, as well as those ... Read More
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Carbonates in Tunisia
... been a prominent target in this movement, with some Tunisian consumers actively urging one another to shift towards local alternatives. While Coca-Cola’s stagnating demand in 2023 could be partially attributed to price increases in carbonates, ... Read More
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Energy Drinks in Tunisia
... challenges affecting the nightlife sector. Energy drinks, often consumed as mixers with spirits, have seen reduced usage due to declining patronage in nightclubs and bars. This is largely driven by reduced disposable incomes and a ... Read More
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Carbonates in Kenya
... reduce the financial outlay. There was also a degree of trading down to cheaper options. Brands mitigated this by offering discounts and promotions. Euromonitor International's Carbonates in Kenya report offers a comprehensive guide to the ... Read More
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Bottled Water in Tunisia
... is not attributed to a reduction in consumer demand but rather to a series of operational and regulatory challenges. Technical difficulties faced by bottled water manufacturers, such as recurring electricity shortages during production cycles, have ... Read More
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Soft Drinks in Kenya
... a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing ... Read More
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Hot Drinks in Kenya
... Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It ... Read More
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Tea in Kenya
... the highest volume growth among all teas. However, there is growing demand for other types of teas, including Rooibos (other tea), as well as green and herbal tea, and these registered higher value growth than ... Read More
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Other Hot Drinks in Kenya
... continued to account for most value and volume sales, but chocolate-based flavoured powder drinks registered higher value and volume growth. The overall muted volume growth is due to growing concern about the high sugar content ... Read More
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Coffee in Kenya
... and volume sales and also registered the highest current value and volume growth. Its popularity is mainly due to its low cost and convenience and in addition many consumers are unable to afford coffee machines ... Read More
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