Category: Beverages
Cameroon Beverages
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RTD Tea in Cameroon
... promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their portfolios. Euromonitor International's RTD Tea in Cameroon report offers a comprehensive guide to the size and shape of the market ... Read More
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Soft Drinks in Cameroon
... adjustment at the pump since 1 February 2024 and subsequent increases in the costs of transportation, foodstuffs, and manufactured goods. Despite these economic pressures, the prices of soft drinks, regulated by the Ministry of Commerce, ... Read More
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Bottled Water in Cameroon
... water has become a critical necessity, prompting consumers to prioritise affordability. This heightened price sensitivity has continued to fuel a fierce price war, predominantly between the leading players, Source du Pays SA and SEMC. Despite ... Read More
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Carbonates in Cameroon
... fruity cocktail carbonates, which had initially gained traction by offering a balance of health appeal and affordability. However, their elevated price point – averaging XAF650 per litre compared to the national average of XAF500 per ... Read More
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Juice in Cameroon
... further 8% in 2024, following an 11% rise in the previous year. The sustained increase in fruit prices, which rose by 11% in 2022, 14% in 2023, and are projected to climb an additional 10% ... Read More
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Energy Drinks in Cameroon
... academic activities. This demographic values the immediate energy boost provided by these drinks to meet the demands of their daily routines. Source du Pays SA has further strengthened its leadership position, commanding over 85% of ... Read More
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Concentrates in Cameroon
... of soft drinks, concentrates have failed to carve out a clear role in the market. Other categories, such as bottled water, juice, and energy drinks, are associated with well-defined benefits like hydration, health, or energy ... Read More
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Coffee in Cameroon
... experience, reflecting a growing trend among Cameroonians to explore fresh coffee consumption. Within the instant coffee segment, the 2g single-serve packaging format has gained widespread adoption as an affordable option, retailing at XAF50. All major ... Read More
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Other Hot Drinks in Cameroon
... affordability has become a critical consideration for consumers, leading to a surge in demand for smaller and more affordable packaging options. This trend has particularly benefited brands offering their products in pouch formats, which range ... Read More
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Tea in Cameroon
... hot drinks, including coffee, chocolate, and malted beverages. This dynamic has meant that most tea consumers in Cameroon prioritise the perceived value of tea rather than its cost. Locally produced black teas, such as CTE ... Read More
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Hot Drinks in Cameroon
... of raw materials. For example, the price of fresh Robusta coffee has decreased by XAF100 per kg, yet instant coffee, which is exclusively imported, has seen final retail prices rise sharply due to significant increases ... Read More
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Cameroon Plant-Based Dairy
... market, and plant-based dairy has yet to gain significant traction among consumers. Cultural preferences, familiarity with dairy-based products, and a lack of widespread awareness about plant-based options contributes to the minimal demand. Euromonitor International's Plant-based ... Read More
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Cameroon Yoghurt and Sour Milk Products
... support retail volume growth in the category. Yogurt is a highly competitive area, with it being the most competitive dairy category in Cameroon. As a result, players in yoghurt are very cautious about price hikes, ... Read More
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Cameroon Drinking Milk Products
... at around 120,000 tons annually, difficulties in accessing dairy genetic material, insufficient support for dairy producers and difficulties in accessing inputs and appropriate financing. Currently, the production volume of fresh milk is up by 5%, ... Read More
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Cameroon Spirits
... scotch segment suffering the most. Blended scotch still overwhelmingly It is estimated that three out of ten bottles of popular blended scotch brands like Johnny Walker are counterfeit, with similar issues plaguing other well-known brands ... Read More
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Cameroon Wine
... particularly champagne, has seen double-digit growth since 2020, propelling Cameroon to the 44th position globally in champagne imports. This rising trend is attributed to a shift in consumer habits, with more Cameroonians, especially women, embracing ... Read More
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Cameroon Beer
... by 16% compared to 2022. Brewers also faced hurdles as the Ministry of Trade continued to resist a requested XAF50 price increase for a 65cl beer bottle, a resistance that had been ongoing since 2021. ... Read More
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Cameroon Alcoholic Drinks
... and public festivities. The beer market, however, faced formidable challenges stemming from macroeconomic volatility in 2023, exacerbated by the ongoing Anglophone Crisis, global inflation, and energy shortages. Despite robust demand, brewers struggled with supply chain ... Read More
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Cameroon Rtds
... gin tonic, and cider), has the whisky cola variant emerging as the undisputed leader among the options. Guinness Cameroon's offerings, Orijin and Smirnoff Ice, both spirit-based, enjoy significant popularity, with Orijin currently holding the status ... Read More
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Other Dairy in Cameroon
... in 2022. However, the first quarter of 2023 witnessed the most substantial price surge for condensed milk so far. The leading brand, Broil, saw its price rise from XAF1350 per kg at the end of ... Read More
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Plant-Based Dairy in Cameroon
... have yet to gain significant traction among consumers. Cultural preferences, familiarity with dairy-based products, and a lack of widespread awareness about plant-based options contribute to the minimal demand. Euromonitor International's Plant-based Dairy in Cameroon report ... Read More
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Drinking Milk Products in Cameroon
... of over 270,000 tonnes of fresh cow milk. It is important to note that there is an annual deficit of 130,000 tonnes in the country. Additionally, the demand for packaged fresh milk is quite low ... Read More
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Yoghurt and Sour Milk Products in Cameroon
... of the market. These local companies maintain their success due to robust and aggressive marketing strategies, extensive distribution networks spanning both urban and rural areas, innovative and distinctive packaging tailored to the local market conditions, ... Read More
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Wine in Cameroon
... import wines and spirits in 2021. Moreover, according to statistics from Cameroonian customs, 43.69% of the wines and spirits consumed on Cameroonian territory come from France; 9.64% from Spain; 9.56% from the United Kingdom; 8.34% ... Read More
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Rtds in Cameroon
... with the other most notable brand being Orijin from Guinness Cameroon SA (which also represents Smirnoff Black Ice in the category). Beyond these names, the remainder of shares are held by unbranded “others”. Euromonitor International's ... Read More
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