Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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New Zealand Retail Banking Analysis by Consumer Profiles (Boomer, Generation X, Generation Z and Younger Millennial)
New Zealand Retail Banking Analysis by Consumer Profiles (Boomer, Generation X, Generation Z and Younger Millennial) Summary This report - which is part of a series of New Zealand content including country analysis and competitor benchmarking - looks at five different customer personas in New Zealan ... Read More
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Australia Retail Banking Analysis by Consumer Profiles (Boomer, Generation X, Younger Generation X, Younger Generation Z and Younger Millennial)
Australia Retail Banking Analysis by Consumer Profiles (Boomer, Generation X, Younger Generation X, Younger Generation Z and Younger Millennial) Summary This report - which is part of a series of Australia content including country analysis and competitor benchmarking - looks at six different custom ... Read More
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Inflation in Consumer Goods - Thematic Intelligence
Inflation in Consumer Goods - Thematic Intelligence Summary This report provides an overview of the inflation theme, the causes, the current macroeconomic climate and future outlook, and inflation's impact on consumer goods businesses and consumers. Inflation saw sharp increases across key markets i ... Read More
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Clean Label in Consumer Goods - Thematic Intelligence
Clean Label in Consumer Goods - Thematic Intelligence Summary This report provides an overview of the clean label theme and what it means and how it manifests in different consumer goods sectors. The report also outlines the benefits and challenges of investing in the clean label theme. The clean la ... Read More
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Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence
Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence Summary If you want to understand the themes that drive an industry, simply look at the list of recent mergers and acquisitions (M&A). This report analyzes the disruptive themes that drove M&A activi ... Read More
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Failure Case Study - Morphe Cosmetics - A Make-Up Brand That Lost its Relevance Among its Target Generation Z Consumers
Failure Case Study - Morphe Cosmetics - A Make-Up Brand That Lost its Relevance Among its Target Generation Z Consumers Summary Failure Case Study: Morphe Cosmetics focuses on how Morphe Cosmetics failed to align itself with changing consumer needs. Launched in 2008, Morphe Cosmetics is promoted as ... Read More
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Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Older Gen X, Older Millennial, Younger Millennial and Small Business Owner)
Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Older Gen X, Older Millennial, Younger Millennial and Small Business Owner) Summary Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Older Gen X, Older Millennial, Younger Millennial and Small Business Owner) looks at ... Read More
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Simplicity - Consumer TrendSights Analysis, 2023
Simplicity - Consumer TrendSights Analysis, 2023 Summary Simplicity is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufactur ... Read More
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Time Scarcity - Consumer TrendSights Analysis, 2023
Time Scarcity - Consumer TrendSights Analysis, 2023 Summary Time Scarcity is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manu ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease
Digital Marketing Trends in Inflammatory Bowel Disease Summary AbbVie’s Skyrizi.com achieved the highest total traffic across IBD patient sites in the US, with over 9.3 million visitors from March 2022 to February 2023. This was followed by AbbVie’s Rinvoq.com (five million visits) and Takeda’s Enty ... Read More
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Value-For-Money - Consumer TrendSights Analysis, 2023
Value-For-Money - Consumer TrendSights Analysis, 2023 Summary Value-For-Money is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and ... Read More
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United Kingdom (UK) Easter Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Easter Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Easter intentions 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing con ... Read More
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United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers)
United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers) Summary This report - which is part of a series of UK content including country analysis and competitor benchmarking - looks at six different customer p ... Read More
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ICC Women's T20 World Cup 2023 - Post Event Analysis
ICC Women's T20 World Cup 2023 - Post Event Analysis Summary The Women’s T20 World Cup has lucrative broadcast deals across the globe, with many deals included within general ICC broadcasting packages. Facebook Watch acquired the rights to broadcast the event across the India subcontinent. In India, ... Read More
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Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. The brand’s largest de ... Read More
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Digital Marketing Trends in Rheumatoid Arthritis
Digital Marketing Trends in Rheumatoid Arthritis Summary AbbVie’s Rinvoq.com achieved the highest total traffic across RA patient brand sites in the US, with over four million visitors from February 2022 to January 2023, followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. The highest proportion ... Read More
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Top Trends in Foodservice - Affordability, Digitalization, Health and Wellness, ESG and Demographics
Top Trends in Foodservice - Affordability, Digitalization, Health and Wellness, ESG and Demographics Summary This report outlines the key consumer and innovation trends which will impacting the foodservice industry. Trends explored in this research include affordability, digitalization, ESG, health ... Read More
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Women in Sport - Thematic Intelligence
Women in Sport - Thematic Intelligence Summary An analysis of the current landscape of women's sport, and how it's reached this current position Historically, sexist and discriminatory attitudes to females participating in sport have stunted the growth of women’s sport, with the male variety of almo ... Read More
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Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Boomer, Younger Millennial and Millennial)
Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Boomer, Younger Millennial and Millennial) Summary This report - which is part of a series of Sweden content including country analysis and competitor benchmarking – looks at five different customer personas in Sweden. It explo ... Read More
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Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis. Cazoo, BM ... Read More
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Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies Summary This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographic ... Read More
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LGBTQ+ Tourism - Case Study
LGBTQ+ Tourism - Case Study Summary This case study looks at the increasing interest behind the niche tourism segment of LGBTQ+ Tourism. It discusses the concept of LGBTQ+ Tourism, motivations behind LGBTQ+ Tourism, LGBTQ+ Tourism in the media and the role of travel industry players and tourism bodi ... Read More
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Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary Alcohol's endemic nature wit ... Read More
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Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis. T ... Read More
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Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis
Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis Summary Consumers are actively ensuring that their purchasing choices are aligned with tighter budgets during the cost-of-living crisis. It is evident that an unstable economic environment and fluctuating financial certainty is c ... Read More
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