Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Esports - Thematic Intelligence
Esports - Thematic Intelligence Summary Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic ... Read More
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Role of Beverages - Analyzing Consumer Insights, Trends, Sustainability and Case Studies
Role of Beverages - Analyzing Consumer Insights, Trends, Sustainability and Case Studies Summary This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry ... Read More
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Demographics - Thematic Intelligence
Demographics - Thematic Intelligence Summary Demographic mega-trends of rapidly aging and shrinking populations are unfurling, most notably in Western Europe and East Asia. They are shaping rising geopolitical tensions, de-globalization, and a new world order of inward-looking nations and blocs. Mea ... Read More
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Top 20 - Most Marketable Male and Female Athletes, 2022 Update
Top 20 - Most Marketable Male and Female Athletes, 2022 Update Summary GlobalData's rundown of the most marketable names in sport for the year 2022. The report takes a look at the portfolios and incomings of the top 20 male and top 20 female athletes in global sport, also offering insight and analys ... Read More
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Digital Marketing Trends in Breast Cancer
Digital Marketing Trends in Breast Cancer Summary Between November 2021 and October 2022, Merck & Co’s Keytruda.com achieved the highest traffic among branded breast cancer patient sites in the US with almost 4.8 million visitors, followed by Eli Lilly’s Verzenio.com (4.4 million visits). The highes ... Read More
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Personalization in Travel and Tourism - Thematic Intelligence
Personalization in Travel and Tourism - Thematic Intelligence Summary Travel executives have increasingly realized that building more relevant and personalized customer experiences is critical because it helps differentiate their brands in an increasingly competitive market. From hotels to booking s ... Read More
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Generation Hashtag in Insurance - Thematic Intelligence
Generation Hashtag in Insurance - Thematic Intelligence Summary The main players in the Generation Hashtag theme are predominantly startups. Where the insurance industry has traditionally been slow to adapt to change, burgeoning startups have risen to relative prominence by creating novel products, ... Read More
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Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights
Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights Summary Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights uses GlobalData's Consumer Survey to identify patterns of consumer behavior through the lens of Global ... Read More
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APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary The alcoholic beverage(APAC) report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to tota ... Read More
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Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the EMEA region. The report includes market insight and sector and ... Read More
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Demographics - Consumer TrendSights Overview, 2022
Demographics - Consumer TrendSights Overview, 2022 Summary Demographics is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and ma ... Read More
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Australia Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
Australia Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026 Summary GlobalData’s Country Profile report on the make-up sector in Australia provides insights on high growth markets to target, t ... Read More
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Millennials and Gen Z in Sport - Thematic Research
Millennials and Gen Z in Sport - Thematic Research Summary An analysis of how sport is viewed amongst millennials and gen Z, and how the sphere of sports viewership has changed. Millennials and Gen Z are two different generations that both grew up alongside the technology boom. Millennials are consi ... Read More
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Generation Z in Foodservice - Thematic Intelligence
Generation Z in Foodservice - Thematic Intelligence Summary This report provides an overview of how foodservice companies are investing in Generation Z. It looks at how particular strategies have been implemented, and how popular their uptake has been. Furthermore, it assesses the key players for t ... Read More
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Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review
Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakne ... Read More
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Digitalization - Consumer TrendSights Analysis, 2022
Digitalization - Consumer TrendSights Analysis, 2022 Summary Digitalization is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects that consumers integrate the use of multiple technologies into their lives and buying behavior ... Read More
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Digital Marketing Trends in Hepatocellular Carcinoma
Digital Marketing Trends in Hepatocellular Carcinoma Summary Merck & Co.’s Keytruda.com achieved the highest traffic across US hepatocellular carcinoma (HCC) patient sites, with 2.1 million visits from August 2021 to July 2022. This was followed by Bristol Myers Squibb's (BMS’s) Opdivo.com (1.2 mill ... Read More
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Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of eco-tourism. It discusses the concept of eco-tourism, motivations behind eco-tourism, eco-tourism in t ... Read More
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United States of America (USA) Confectionery Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
United States of America (USA) Confectionery Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026 Summary GlobalData’s Country Profile report on the confectionery sector in the US provides insights on hi ... Read More
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Generation Hashtag - Thematic Research
Generation Hashtag - Thematic Research Summary Generation Hashtag is a major consumer demographic. Over the next 10 years, as more of this cohort join the workforce, their spending habits are anticipated to transform the nature of the travel and tourism industry. As Generation Hashtags’ share of the ... Read More
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Delhaize, Belgium (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Delhaize, Belgium (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Delhaize (Ahold Delhaize) is an international food and groceries retailer with nearly 1,000 supermarkets, gl ... Read More
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Sainsbury's, United Kingdom (UK) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Sainsbury's, United Kingdom (UK) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Sainsbury’s is the second largest supermarket chain in the UK, with over 800 convenience stor ... Read More
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Kroger, United States of America (USA) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Kroger, United States of America (USA) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares American retailer Kroger owns supermarkets, hypermarkets, superstores, department store ... Read More
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Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption
Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption Summary Sustainability & Ethics is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It explores how global challenge ... Read More
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Inclusivity in Beauty Market - Trend Overview, Consumer Insight and Brand Implications
Inclusivity in Beauty Market - Trend Overview, Consumer Insight and Brand Implications Summary This report outlines how consumers are seeking inclusive beauty products to cater for their specific needs, following the launch of Fenty Beauty in 2017, which launched with 50 shades of foundation prompti ... Read More
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