Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Value-For-Money - Consumer TrendSights Analysis, 2023
Value-For-Money - Consumer TrendSights Analysis, 2023 Summary Value-For-Money is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease
Digital Marketing Trends in Inflammatory Bowel Disease Summary AbbVie’s Skyrizi.com achieved the highest total traffic across IBD patient sites in the US, with over 9.3 million visitors from March 2022 to February 2023. This was followed by AbbVie’s Rinvoq.com (five million visits) and Takeda’s Enty ... Read More
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United Kingdom (UK) Easter Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Easter Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Easter intentions 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing con ... Read More
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United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers)
United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers) Summary This report - which is part of a series of UK content including country analysis and competitor benchmarking - looks at six different customer p ... Read More
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ICC Women's T20 World Cup 2023 - Post Event Analysis
ICC Women's T20 World Cup 2023 - Post Event Analysis Summary The Women’s T20 World Cup has lucrative broadcast deals across the globe, with many deals included within general ICC broadcasting packages. Facebook Watch acquired the rights to broadcast the event across the India subcontinent. In India, ... Read More
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Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. The brand’s largest de ... Read More
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Digital Marketing Trends in Rheumatoid Arthritis
Digital Marketing Trends in Rheumatoid Arthritis Summary AbbVie’s Rinvoq.com achieved the highest total traffic across RA patient brand sites in the US, with over four million visitors from February 2022 to January 2023, followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. The highest proportion ... Read More
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Top Trends in Foodservice - Affordability, Digitalization, Health and Wellness, ESG and Demographics
Top Trends in Foodservice - Affordability, Digitalization, Health and Wellness, ESG and Demographics Summary This report outlines the key consumer and innovation trends which will impacting the foodservice industry. Trends explored in this research include affordability, digitalization, ESG, health ... Read More
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Women in Sport - Thematic Intelligence
Women in Sport - Thematic Intelligence Summary An analysis of the current landscape of women's sport, and how it's reached this current position Historically, sexist and discriminatory attitudes to females participating in sport have stunted the growth of women’s sport, with the male variety of almo ... Read More
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Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Boomer, Younger Millennial and Millennial)
Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Boomer, Younger Millennial and Millennial) Summary This report - which is part of a series of Sweden content including country analysis and competitor benchmarking – looks at five different customer personas in Sweden. It explo ... Read More
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Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies Summary This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographic ... Read More
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Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis. Cazoo, BM ... Read More
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LGBTQ+ Tourism - Case Study
LGBTQ+ Tourism - Case Study Summary This case study looks at the increasing interest behind the niche tourism segment of LGBTQ+ Tourism. It discusses the concept of LGBTQ+ Tourism, motivations behind LGBTQ+ Tourism, LGBTQ+ Tourism in the media and the role of travel industry players and tourism bodi ... Read More
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Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary Alcohol's endemic nature wit ... Read More
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Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis. T ... Read More
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Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis
Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis Summary Consumers are actively ensuring that their purchasing choices are aligned with tighter budgets during the cost-of-living crisis. It is evident that an unstable economic environment and fluctuating financial certainty is c ... Read More
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Saudi Arabia PESTLE Insights - A Macroeconomic Outlook Report
Saudi Arabia PESTLE Insights - A Macroeconomic Outlook Report Summary Mining, manufacturing and utilities contributed 43.4% to the gross value added (GVA) in 2022, followed by financial intermediation, real estate and business activities (11.6%) and wholesale, retail and hotels activities (9.7%). In ... Read More
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Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning
Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Dunelm’s UK home shoppers are predominantly female (58.9%), and it is especially popular among boomers, with 4 ... Read More
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Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner)
Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner) Summary Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen ... Read More
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Cost-of-Living Impact on Eating Out - Consumer Survey Insights
Cost-of-Living Impact on Eating Out - Consumer Survey Insights Summary This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q4 2022 global consumer ... Read More
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Spending Priorities - Consumer Behavior Trend Analysis
Spending Priorities - Consumer Behavior Trend Analysis Summary The global cost of living crisis is contributing to rising inflation, and consumers are increasingly worried about their personal financial situation. The impact of inflation is reflected in the shift in consumer spending behavior toward ... Read More
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Evolving Lifestyles - Consumer Behavior Trend Analysis
Evolving Lifestyles - Consumer Behavior Trend Analysis Summary Consumers are continuing to adopt a more home-based lifestyle despite the easing of COVID-19 restrictions. However, concerns regarding the pandemic are diminishing, and consumers are returning to pre-pandemic routines. Rising inflation a ... Read More
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Purchase Drivers - Consumer Behavior Trend Analysis
Purchase Drivers - Consumer Behavior Trend Analysis Summary Consumers' concerns about their personal financial situation, mental wellbeing, and the cost of living crisis are influencing their purchasing decisions. Brands must understand these factors and adapt their product development and marketing ... Read More
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Channel Choices - Consumer Behavior Trend Analysis
Channel Choices - Consumer Behavior Trend Analysis Summary Consumers across various demographics and regions are expressing high levels of concern about their personal finances, with younger generations and those in emerging markets being particularly affected. This has resulted in a shift in consum ... Read More
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Digital Marketing Trends in Psoriasis
Digital Marketing Trends in Psoriasis Summary AbbVie's Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost 7.2 million visitors between January 2022 - December 2022. This was followed by Novartis's Cosentyx.com (3.3 million visits) and AbbVie's Humi ... Read More
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