Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies Summary This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographic ... Read More
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Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis. Cazoo, BM ... Read More
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LGBTQ+ Tourism - Case Study
LGBTQ+ Tourism - Case Study Summary This case study looks at the increasing interest behind the niche tourism segment of LGBTQ+ Tourism. It discusses the concept of LGBTQ+ Tourism, motivations behind LGBTQ+ Tourism, LGBTQ+ Tourism in the media and the role of travel industry players and tourism bodi ... Read More
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Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary Alcohol's endemic nature wit ... Read More
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Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis. T ... Read More
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Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis
Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis Summary Consumers are actively ensuring that their purchasing choices are aligned with tighter budgets during the cost-of-living crisis. It is evident that an unstable economic environment and fluctuating financial certainty is c ... Read More
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Saudi Arabia PESTLE Insights - A Macroeconomic Outlook Report
Saudi Arabia PESTLE Insights - A Macroeconomic Outlook Report Summary Mining, manufacturing and utilities contributed 43.4% to the gross value added (GVA) in 2022, followed by financial intermediation, real estate and business activities (11.6%) and wholesale, retail and hotels activities (9.7%). In ... Read More
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Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning
Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Dunelm’s UK home shoppers are predominantly female (58.9%), and it is especially popular among boomers, with 4 ... Read More
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Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner)
Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner) Summary Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen ... Read More
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Cost-of-Living Impact on Eating Out - Consumer Survey Insights
Cost-of-Living Impact on Eating Out - Consumer Survey Insights Summary This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q4 2022 global consumer ... Read More
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Spending Priorities - Consumer Behavior Trend Analysis
Spending Priorities - Consumer Behavior Trend Analysis Summary The global cost of living crisis is contributing to rising inflation, and consumers are increasingly worried about their personal financial situation. The impact of inflation is reflected in the shift in consumer spending behavior toward ... Read More
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Evolving Lifestyles - Consumer Behavior Trend Analysis
Evolving Lifestyles - Consumer Behavior Trend Analysis Summary Consumers are continuing to adopt a more home-based lifestyle despite the easing of COVID-19 restrictions. However, concerns regarding the pandemic are diminishing, and consumers are returning to pre-pandemic routines. Rising inflation a ... Read More
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Purchase Drivers - Consumer Behavior Trend Analysis
Purchase Drivers - Consumer Behavior Trend Analysis Summary Consumers' concerns about their personal financial situation, mental wellbeing, and the cost of living crisis are influencing their purchasing decisions. Brands must understand these factors and adapt their product development and marketing ... Read More
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Channel Choices - Consumer Behavior Trend Analysis
Channel Choices - Consumer Behavior Trend Analysis Summary Consumers across various demographics and regions are expressing high levels of concern about their personal finances, with younger generations and those in emerging markets being particularly affected. This has resulted in a shift in consum ... Read More
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Digital Marketing Trends in Psoriasis
Digital Marketing Trends in Psoriasis Summary AbbVie's Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost 7.2 million visitors between January 2022 - December 2022. This was followed by Novartis's Cosentyx.com (3.3 million visits) and AbbVie's Humi ... Read More
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Asia-Pacific (APAC) Home Retailing Market Size, Category Analytics, Competitive Landscape and Forecast, 2021-2026
Asia-Pacific (APAC) Home Retailing Market Size, Category Analytics, Competitive Landscape and Forecast, 2021-2026 Summary This databook uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2021 in ea ... Read More
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Top Retail Themes in 2023 - Thematic Intelligence
Top Retail Themes in 2023 - Thematic Intelligence Summary In this report, we identify the top themes that are expected to impact global retail in 2023. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key considerations for brands and manufacturer ... Read More
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Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Publix held a market share of 2.6% in the US food & grocery market in 2021. According to GlobalData ... Read More
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FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies
FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies Summary The report looks into how brands over the world are promoting the World Cup with their products. The World Cup is one of the biggest events on the calendar for brands. Undeniably the event has a huge impa ... Read More
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Costco, Canada (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Costco, Canada (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares New Yorker’s clothing & footwear shoppers in the Czech Republic are predominantly female (66.7%), it also attra ... Read More
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SM Hypermarket, Philippines (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
SM Hypermarket, Philippines (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares SM Hypermarket held a market share of 1.9% in the Philippines food & grocery market in 2021. Accor ... Read More
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Esports - Thematic Intelligence
Esports - Thematic Intelligence Summary Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic ... Read More
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Role of Beverages - Analyzing Consumer Insights, Trends, Sustainability and Case Studies
Role of Beverages - Analyzing Consumer Insights, Trends, Sustainability and Case Studies Summary This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry ... Read More
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Demographics - Thematic Intelligence
Demographics - Thematic Intelligence Summary Demographic mega-trends of rapidly aging and shrinking populations are unfurling, most notably in Western Europe and East Asia. They are shaping rising geopolitical tensions, de-globalization, and a new world order of inward-looking nations and blocs. Mea ... Read More
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Top 20 - Most Marketable Male and Female Athletes, 2022 Update
Top 20 - Most Marketable Male and Female Athletes, 2022 Update Summary GlobalData's rundown of the most marketable names in sport for the year 2022. The report takes a look at the portfolios and incomings of the top 20 male and top 20 female athletes in global sport, also offering insight and analys ... Read More
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