Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
-
Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary This report provides an overview of Americans Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Brazil This report provides an overview Profile of reta ... Read More
-
Aldi, Germany (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Aldi, Germany (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Aldi enjoys a diverse customer base with majority comprising of middle-income households with 53.8% of the customer base belonging to €25,000 to €79,999 income bracket, owing to its strong mass market ... Read More
-
Conad, Italy (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Conad, Italy (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary This report provides an overview of Conad Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Italy This report provides an overview profile of retailer’s shop ... Read More
-
Generation Z in Consumer Goods - Thematic Research
Generation Z in Consumer Goods - Thematic Research Summary This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Gene ... Read More
-
Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights
Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights Summary Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights uses GlobalData's Consumer Survey to highlight consumer insights that can drive the reinvention of meat amid the surge of alternative proteins. This trend t ... Read More
-
United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022, report forms part of GlobalData's Retail Occasions series, and offers a ... Read More
-
CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience
CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience Summary The customer experience (CX) has emerged as a critical component of modern business strategy for client retention and acquisition. Building a compelling CX strategy seems worth the effort as i ... Read More
-
United Kingdom (UK) Personal Lines Insurance Distribution and Marketing 2021
Summary This report examines consumer channel preferences and how these have changed over time. It explores the drivers behind customers choosing one channel over another. The report highlights the market shares of the largest players by product line and channel. It also looks at the marketing and a ... Read More
-
Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary An analysis of Trip.com’s presence in online travel, discussing key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and ... Read More
-
Augmented Reality (AR) in Consumer Goods - Thematic Research
Augmented Reality (AR) in Consumer Goods - Thematic Research Summary This report analyzes the role of augmented reality in the consumer goods sector. It offers an in-depth study of the AR value chain, before identifying the specific AR products that consumer companies can and will use to give them a ... Read More
-
How Customers Purchased Private Medical Insurance in 2021?
How Customers Purchased Private Medical Insurance in 2021? Summary This report explores how consumer purchasing preferences for PMI have changed over time. It discovers what is most influential to customers when purchasing a PMI policy and reveals the most popular providers in the market. New trends ... Read More
-
Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights
Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights Summary Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights uses GlobalData's Consumer Survey to study consumer perceptions of a range of popular and emerging food and drink ingredients. ... Read More
-
Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism ... Read More
-
Carrefour, France (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Carrefour, France (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Carrefour enjoys a diverse customer base with high percentage of them coming from middle-income households (61.7% of its shoppers have household incomes between EUR 25k to EUR 80k) due to its vast ... Read More
-
FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary FamilyMart’s customer base has a large proportion of middle-aged consumers (50.0% of its shoppers are aged between 35-54 years) with a slightly higher proportion of male consumers (53.5%). Nearly ... Read More
-
Natura, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Natura, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning Summary Natura’s shopper demographic is mostly female (58.4%), but it also attracts male customers due to its extensive line of male grooming products. Profile of retailer’s shopper base, key performance in ... Read More
-
Old Navy, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Old Navy, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning Summary Female shoppers account for a significant share of Old Navy’s shopper base at 62.6%, boosted by its ranges of maternity and plus size clothing, and its brand image of b ... Read More
-
Big Bazaar, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Big Bazaar, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Big Bazaar is the most favored food & grocery retailer in India with close to 59% of all Indian consumers choosing to shop from the retailer for their food & grocery needs. Profile of retailer’s s ... Read More
-
Russia Ukraine War Impact on Sports Market - Analyzing Impact on Sponsorships, Events and Media Landscape
Russia Ukraine War Impact on Sports Market - Analyzing Impact on Sponsorships, Events and Media Landscape Summary An overview of the impact that the Russia Ukraine conflict has had on the sports industry. In February 2022, following Russian military action in Ukraine, the sporting world was quick to ... Read More
-
Next-Generation Shopping - Consumer Trend Analysis
Next-Generation Shopping - Consumer Trend Analysis Summary This report is part of the GlobalData Trend Tracker report series, which analyzes trends GlobalData's top consumer trends for 2022 related to consumer sentiment, lifestyles, attitudes, and behaviors. The report showcases how the trend has ev ... Read More
-
Connoisseurship - Consumer Behavior Case Study
Connoisseurship - Consumer Behavior Case Study Summary This report is part of GlobalData's Trend Tracker series, which explores connoisseurship, one of our top trends for 2022. Throughout the past two years, drastic lifestyle changes have led brands to reposition towards the household, with connoiss ... Read More
-
Next, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Next, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning Summary Next has been an outperformer in retail throughout the pandemic due to its market-leading online proposition and ability to pivot its focus to different, more resilient, products in i ... Read More
-
Self-Branding - Consumer Trend Analysis
Self-Branding - Consumer Trend Analysis Summary This report is part of the GlobalData Trend Tracker report series, which analyzes trends GlobalData's top consumer trends for 2022 related to consumer sentiment, lifestyles, attitudes, and behaviors. The report showcases how the trend has evolved durin ... Read More
-
Skincare Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022
Skincare Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022 Summary The sector saw a significant decline in global volume and value in 2020 when the COVID-19 pandemic first hit; however, skincare is expected to recover to pre-pandemic volumes by 2023, with the market val ... Read More
-
Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications
Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications Summary Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications explores how elevated levels of social, political, or economic uncertainty inf ... Read More
Research Assistance
