Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Finland In-depth PESTLE Insights
Finland In-depth PESTLE Insights Summary This PESTLE country analysis report on Finland provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system in ... Read More
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Cuba In-depth PEST Insights
Cuba In-depth PEST Insights Summary This PEST country analysis report on Cuba provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system in Cuba throu ... Read More
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Singapore In-depth PESTLE Insights
Singapore In-depth PESTLE Insights Summary This PESTLE country analysis report on Singapore provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system ... Read More
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Digital Marketing Trends in Type 2 Diabetes (T2D)
Digital Marketing Trends in Type 2 Diabetes (T2D) Summary Eli Lilly’s Trulicity.com achieved the highest traffic across branded type 2 diabetes (T2D) patient sites in the US from May 2021 to April 2022, with almost 9.8 million visits, followed by AstraZeneca's Farxiga.com and Novo Nordisk's Ozempic. ... Read More
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New Food Marketing Regulations - Thematic Research
New Food Marketing Regulations - Thematic Research Summary New Food Marketing Regulations - Thematic Research explores variations in food marketing and advertising regulations across regions, discusses major themes and future timelines of food regulations. Food regulation has been a hot topic in rec ... Read More
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Bosnia and Herzegovina In-depth PEST Insights
Bosnia and Herzegovina In-depth PEST Insights Summary This PEST country analysis report on Bosnia and Herzegovina provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understan ... Read More
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Impact of Russia-Ukraine Conflict in Consumer Goods - Thematic Intelligence
Impact of Russia-Ukraine Conflict in Consumer Goods - Thematic Intelligence Summary This report explores the impact of the Russia-Ukraine conflict on the consumer goods industry. The Russian invasion of Ukraine has had impacts worldwide on consumer goods industries. The initial shock sent energy pri ... Read More
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Plant-Based Meat, Poultry and Seafood Alternatives - Consumer Survey Insights
Plant-Based Meat, Poultry and Seafood Alternatives - Consumer Survey Insights Summary Plant-Based Meat, Poultry and Seafood Alternatives - Consumer Survey Insights uses GlobalData's Consumer Survey to explore how consumers are embracing a more flexible approach to meat and seafood consumption. Flexi ... Read More
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Personal Hygiene Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022
Personal Hygiene Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022 Summary This report outlines the market trends and consumer behavior impacting the personal hygiene sector and what implications these may have on the industry's future. It further explores the evolution ... Read More
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Digital Marketing Trends in Human Immunodeficiency Virus (HIV)
Digital Marketing Trends in Human Immunodeficiency Virus (HIV) Summary Gilead’s Biktarvy.com achieved the highest traffic across branded HIV patient sites in the US from April 2021 to March 2022, with about 3,800,000 visits, followed by ViiV's Dovato.com and Gilead’s Descovy.com. The highest proport ... Read More
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Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary This report provides an overview of Americans Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Brazil This report provides an overview Profile of reta ... Read More
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Aldi, Germany (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Aldi, Germany (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Aldi enjoys a diverse customer base with majority comprising of middle-income households with 53.8% of the customer base belonging to €25,000 to €79,999 income bracket, owing to its strong mass market ... Read More
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Conad, Italy (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Conad, Italy (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary This report provides an overview of Conad Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Italy This report provides an overview profile of retailer’s shop ... Read More
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Generation Z in Consumer Goods - Thematic Research
Generation Z in Consumer Goods - Thematic Research Summary This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Gene ... Read More
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Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights
Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights Summary Attitudes towards Meat, Poultry and Fish - Consumer Survey Insights uses GlobalData's Consumer Survey to highlight consumer insights that can drive the reinvention of meat amid the surge of alternative proteins. This trend t ... Read More
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United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022, report forms part of GlobalData's Retail Occasions series, and offers a ... Read More
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CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience
CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience Summary The customer experience (CX) has emerged as a critical component of modern business strategy for client retention and acquisition. Building a compelling CX strategy seems worth the effort as i ... Read More
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United Kingdom (UK) Personal Lines Insurance Distribution and Marketing 2021
Summary This report examines consumer channel preferences and how these have changed over time. It explores the drivers behind customers choosing one channel over another. The report highlights the market shares of the largest players by product line and channel. It also looks at the marketing and a ... Read More
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Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary An analysis of Trip.com’s presence in online travel, discussing key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and ... Read More
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Augmented Reality (AR) in Consumer Goods - Thematic Research
Augmented Reality (AR) in Consumer Goods - Thematic Research Summary This report analyzes the role of augmented reality in the consumer goods sector. It offers an in-depth study of the AR value chain, before identifying the specific AR products that consumer companies can and will use to give them a ... Read More
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How Customers Purchased Private Medical Insurance in 2021?
How Customers Purchased Private Medical Insurance in 2021? Summary This report explores how consumer purchasing preferences for PMI have changed over time. It discovers what is most influential to customers when purchasing a PMI policy and reveals the most popular providers in the market. New trends ... Read More
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Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights
Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights Summary Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights uses GlobalData's Consumer Survey to study consumer perceptions of a range of popular and emerging food and drink ingredients. ... Read More
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Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism ... Read More
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Carrefour, France (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Carrefour, France (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Carrefour enjoys a diverse customer base with high percentage of them coming from middle-income households (61.7% of its shoppers have household incomes between EUR 25k to EUR 80k) due to its vast ... Read More
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FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary FamilyMart’s customer base has a large proportion of middle-aged consumers (50.0% of its shoppers are aged between 35-54 years) with a slightly higher proportion of male consumers (53.5%). Nearly ... Read More
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