Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Decoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
Decoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024 Summary The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product b ... Read More
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Decoding American Express’s YouTube Advertising Strategy in Q1 2024
Decoding American Express’s YouTube Advertising Strategy in Q1 2024 Summary The report on American Express's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Amex Platinum Card and Amex Delta SkyMiles Platinum Card. It analyzes the core themes, messag ... Read More
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WPP Plc (WPP) - Financial and Strategic SWOT Analysis Review
WPP Plc (WPP) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the p ... Read More
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Gartner Inc (IT) - Financial and Strategic SWOT Analysis Review
Gartner Inc (IT) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and th ... Read More
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Canon Marketing Japan Inc (8060) - Financial and Strategic SWOT Analysis Review
Canon Marketing Japan Inc (8060) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and w ... Read More
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Maritz Holdings Inc. - Strategic SWOT Analysis Review
Maritz Holdings Inc. - Strategic SWOT Analysis Review - provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products an ... Read More
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Decoding Mastercard's YouTube Advertising Strategy in Q1 2024
Decoding Mastercard's YouTube Advertising Strategy in Q1 2024 Summary The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes ... Read More
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Global Shopping Trends: Factors of Influence for Purchases
Global Shopping Trends: Factors of Influence for Purchases Summary Understand the key factors influencing global consumers’ purchasing decisions across different sectors and countries, and case studies of different retailer types that benefit from different consumer priorities. The top five factors ... Read More
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Decoding Coca Cola's YouTube Advertising Strategy in Q1 2024
Decoding Coca Cola's YouTube Advertising Strategy in Q1 2024 Summary The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes ... Read More
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Ipsos SA (IPS) - Financial and Strategic SWOT Analysis Review
Ipsos SA (IPS) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the ... Read More
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Transcontinental Inc (TCL.A) - Financial and Strategic SWOT Analysis Review
Transcontinental Inc (TCL.A) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakn ... Read More
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Consumer Spend Analysis - Alcoholic Beverages
Consumer Spend Analysis - Alcoholic Beverages Summary Consumer Spend Analysis - Alcoholic Beverages explores the evolution of consumers' spending habits on alcoholic beverages between 2022 and 2024. The report examines the trends in consumer shopping behavior and how inflationary concerns impact ove ... Read More
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Decoding Apple's YouTube Advertising Strategy in Q1 2024
Decoding Apple's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliabili ... Read More
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Decoding Samsung's YouTube Advertising Strategy in Q1 2024
Decoding Samsung's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demogr ... Read More
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Tourism Desintation Market Insight - Western Europe (2024)
Tourism Desintation Market Insight - Western Europe (2024) Summary Analysis of destination markets, Tourism Potential, infrastructure, and attractions, as well as risks and opportunities in Western Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis. ... Read More
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Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review
Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review
The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key str ... Read More
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Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review
Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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Property Profile of the National Women's Soccer League (NWSL) 2024
Property Profile of the National Women's Soccer League (NWSL) 2024 Summary GlobalData explores the highest professional league in women's soccer in the United States. The report looks at the entire commercial landscape of the league, as well as that of the 14 competing teams, breaking down the major ... Read More
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Opportunities in the Eastern European Food Industry 2024
Opportunities in the Eastern European Food Industry 2024 Summary The global food industry was valued at $4.2 trillion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.7%, reaching $5.2 trillion in 2028. Asia-Pacific was the largest region in terms of value and volume in 20 ... Read More
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Digital Marketing Trends in Type 2 Diabetes - April 2024
Digital Marketing Trends in Type 2 Diabetes - April 2024 Summary Novo Nordisk’s Ozempic.com achieved the highest total traffic across branded type 2 diabetes (T2D) patient sites in the US, at 16,000,000 visitors from April 2023 to March 2024. This was followed by Rybelsus.com with over 9,000,000 vis ... Read More
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Global Shopping Trends: Instore Shopping
Global Shopping Trends: Instore Shopping Summary Understand how retailers and consumers globally are using the instore shopping channel. Consumer preference for shopping in stores remains, especially in Spain Growth in instore shopping is led by Gen Z Consumers are polarized on using checkout free s ... Read More
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Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence
Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease - April 2024
Digital Marketing Trends in Inflammatory Bowel Disease - April 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across inflammatory bowel disease (IBD) patient sites in the US, with over 1.8 million visitors from March 2023 to February 2024. This was followed by AbbVie’s Rinvoq.c ... Read More
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Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices
Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices Summary This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers. Technological innovations in the beauty industry have given rise to ... Read More
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