Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Premiumization and Indulgence - Consumer TrendSights Analysis, 2023
Premiumization and Indulgence - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Premiumization & Indulgence explores how consumers seek premium products in all categories in the market. The trend is a part of the Sensory & Indulgence mega-trend, and focuses on how brands provide ... Read More
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Experience Economy - Consumer TrendSights Analysis, 2023
Experience Economy - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Experience Economy focuses on how consumers are becoming less materialistic and start looking for more immersive experiences. The trend is part of the Sensory & Indulgence mega-trend, and explores the growing de ... Read More
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Gender Identity - Consumer TrendSights Analysis, 2023
Gender Identity - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Gender Identity analyses how blurring the boundaries between genders shapes the demands of a modern consumer. The trend is a part of the Individualism & Expression and Demographics mega-trends, and focuses on how g ... Read More
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Demographics in Banking - Thematic Intelligence
Demographics in Banking - Thematic Intelligence Summary Demographic mega-trends around birth rates, migration, and aging are intersecting with rising geopolitical tensions, deglobalization, inflation, and a host of other social factors to reshape the operating environment for financial services. The ... Read More
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What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands?
What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands? Summary This report explores how impulse shopping is evolving in a digital shopping landscape. Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements o ... Read More
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Novel and Experimental - Consumer TrendSights Analysis, 2023
Novel and Experimental - Consumer TrendSights Analysis, 2023 Summary Novel & Experimental is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how ... Read More
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Enero Group Limited (EGG) - Financial and Strategic SWOT Analysis Review
Enero Group Limited (EGG) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakness ... Read More
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United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Off to University 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and ... Read More
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New Product Development Opportunities from the Rise of Solo Households
New Product Development Opportunities from the Rise of Solo Households Summary This report investigates the impact of a rising number of solo households on household care brands and how they can respond. The number of solo households is growing globally, with millennials and boomers comprising the h ... Read More
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Aging Population and Medical Devices - Thematic Intelligence
Aging Population and Medical Devices - Thematic Intelligence Summary The aging population is a captive market for medical devicesWe are experiencing a profound demographic shift as increases in life expectancy-coupled with declines in fertility-have substantially shifted population demographics. Acc ... Read More
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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. Coca- ... Read More
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Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence
Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence Summary This report analyzes the disruptive themes that have driven M&A activity in Q3 2023 in the Media Sector The media sector in Q3 2023 witnessed deals worth $17 billion, a fall of 63% compared to Q2 2 ... Read More
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United Kingdom (UK) Christmas Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Christmas Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Christmas Intentions 2023 report forms part of the Retail Occasions Series, and offers a comprehensive overview of the Christmas retail occasion ahead of ... Read More
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Generation Z in Travel and Tourism - Thematic Intelligence
Generation Z in Travel and Tourism - Thematic Intelligence Summary History’s biggest-ever transfer of wealth and power is underway as so-called boomers retire and die and younger generations take over. GlobalData predicts that up to $xx trillion in assets will be transferred to younger generations w ... Read More
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Tech Sentiment Polls Q3 2023 - Thematic Intelligence
Tech Sentiment Polls Q3 2023 - Thematic Intelligence Summary This report is based on polls designed to help us understand the current sentiment of the business community towards emerging and established technologies. Key Highlights Artificial intelligence (AI) is 2023’s most talked-about technology. ... Read More
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Wellbeing - Consumer TrendSights Analysis, 2023
Wellbeing - Consumer TrendSights Analysis, 2023 Summary This report provides an overview of shifting consumer perceptions and habits regarding physical fitness and mental wellbeing Concern for wellbeing remains heightened in a stressful post-pandemic world, resulting in consumers taking more care wi ... Read More
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Digital Marketing Trends in Colorectal Cancer
Digital Marketing Trends in Colorectal Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across CRC patient sites in the US, with over 3.3 million visitors from August 2022 to July 2023. This was followed by BMS’s Opdivo.com (1.7 million visits) and Roche’s Avastin.com (258,000 ... Read More
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United Kingdom (UK) Black Friday Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Black Friday Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Black Friday Intentions 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2023, ... Read More
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Sustainability and Ethics - Consumer TrendSights Analysis, 2023
Sustainability and Ethics - Consumer TrendSights Analysis, 2023 Summary TrendSights Analysis 2023: Mega-Trend Overview - Sustainability & Ethics analyzes the impact and relevancy of the sustainability and ethics trend on various FMCG sectors. Environmental challenges such as climate change, deforest ... Read More
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Personalization in Retail and Apparel - Thematic Intelligence
Personalization in Retail and Apparel - Thematic Intelligence Summary Although personalization is a theme that has been present in the retail industry for decades, it has become more prevalent and important to consumers in recent years. This increase is tied to the rise of online shopping. A consume ... Read More
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United Kingdom (UK) Summer Retail Market - Analyzing Trends, Consumer Attitudes, Occasions and Key Players
United Kingdom (UK) Summer Retail Market - Analyzing Trends, Consumer Attitudes, Occasions and Key Players Summary The Summer in the UK - 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consu ... Read More
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United States (US) Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update
United States (US) Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update Summary GlobalData’s Tourism Source Market Insight: United States report provides a thorough insight into the US's domestic and outbound tourism market. The report looks at ... Read More
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FIFA Women's World Cup 2023 - Post Event Analysis
FIFA Women's World Cup 2023 - Post Event Analysis Summary An analysis of the recent 2023 FIFA Women's World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. 1,978,274 fans watched the games of the FIFA Women's World Cup 2023 between the 20th July to 20th Au ... Read More
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Generation Z in Tech, Media, and Telecom - Thematic Intelligence
Generation Z in Tech, Media, and Telecom - Thematic Intelligence Summary It has been called the most disruptive generation ever by Bank of America, and its influence is on the rise at a time of great uncertainty. Today's world faces simultaneous and severe geopolitical, economic, social, environment ... Read More
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Demographics in Insurance - Thematic Intelligence
Demographics in Insurance - Thematic Intelligence Summary The nature of the demographic impact on companies has two aspects: shifting consumer preferences and population dynamics. Insurance companies will need to adapt to the shifting preferences of Generation Z and cater to an expanding elderly pop ... Read More
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