Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Redefined Households - TrendSights Analysis 2023
Redefined Households - TrendSights Analysis 2023 Summary Redefined Households is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and ... Read More
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Digital Marketing Trends in Psoriasis - January 2024
Digital Marketing Trends in Psoriasis - January 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost three million visitors from January 2023 to December 2023. This was followed by Amgen’s Otezla.com (1.7 million visits). Overal ... Read More
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Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha
Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha Summary This report investigates how health and beauty brands can cater to the demands of younger cohorts. A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly i ... Read More
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Connected Consumer in Retail and Apparel - Thematic Research
Connected Consumer in Retail and Apparel - Thematic Research Summary In a hyperconnected, technology-enabled society, consumers seamlessly integrate the use of multiple technologies into their lives and buying behavior. Consumers are increasingly informed about all aspects of products they buy and c ... Read More
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Meeting the Needs of the Silver Segment in Personal Care
Meeting the Needs of the Silver Segment in Personal Care Summary This report explores the changing consumer needs and attitudes around aging. Aging populations are changing the global consumer landscape and brands need to tailor their products. Scope 1) According to UN data, compared to 2017, the nu ... Read More
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TrendSights Analysis 2023 - Digital Lifestyles
TrendSights Analysis 2023 - Digital Lifestyles Summary Digital Lifestyles is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manu ... Read More
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Taiwan (Province of China) PESTLE Insights - A Macroeconomic Outlook Report
Taiwan (Province of China) PESTLE Insights - A Macroeconomic Outlook Report Summary Mining, manufacturing and utilities activities contributed 35.5% to Taiwan’s (Province of China) gross value added (GVA) in 2022, followed by wholesale, retail, and hotels activities (18.7%), and financial intermedia ... Read More
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Digital Marketing Trends in Non-small Cell Lung Cancer
Digital Marketing Trends in Non-small Cell Lung Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 mil ... Read More
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Nielsen Holdings plc - Strategic SWOT Analysis Review
Nielsen Holdings plc - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and s ... Read More
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Premiumization and Indulgence - Consumer TrendSights Analysis, 2023
Premiumization and Indulgence - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Premiumization & Indulgence explores how consumers seek premium products in all categories in the market. The trend is a part of the Sensory & Indulgence mega-trend, and focuses on how brands provide ... Read More
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Experience Economy - Consumer TrendSights Analysis, 2023
Experience Economy - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Experience Economy focuses on how consumers are becoming less materialistic and start looking for more immersive experiences. The trend is part of the Sensory & Indulgence mega-trend, and explores the growing de ... Read More
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Gender Identity - Consumer TrendSights Analysis, 2023
Gender Identity - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Gender Identity analyses how blurring the boundaries between genders shapes the demands of a modern consumer. The trend is a part of the Individualism & Expression and Demographics mega-trends, and focuses on how g ... Read More
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Demographics in Banking - Thematic Intelligence
Demographics in Banking - Thematic Intelligence Summary Demographic mega-trends around birth rates, migration, and aging are intersecting with rising geopolitical tensions, deglobalization, inflation, and a host of other social factors to reshape the operating environment for financial services. The ... Read More
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What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands?
What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands? Summary This report explores how impulse shopping is evolving in a digital shopping landscape. Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements o ... Read More
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Novel and Experimental - Consumer TrendSights Analysis, 2023
Novel and Experimental - Consumer TrendSights Analysis, 2023 Summary Novel & Experimental is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how ... Read More
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United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Off to University 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and ... Read More
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New Product Development Opportunities from the Rise of Solo Households
New Product Development Opportunities from the Rise of Solo Households Summary This report investigates the impact of a rising number of solo households on household care brands and how they can respond. The number of solo households is growing globally, with millennials and boomers comprising the h ... Read More
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Aging Population and Medical Devices - Thematic Intelligence
Aging Population and Medical Devices - Thematic Intelligence Summary The aging population is a captive market for medical devicesWe are experiencing a profound demographic shift as increases in life expectancy-coupled with declines in fertility-have substantially shifted population demographics. Acc ... Read More
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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. Coca- ... Read More
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Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence
Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence Summary This report analyzes the disruptive themes that have driven M&A activity in Q3 2023 in the Media Sector The media sector in Q3 2023 witnessed deals worth $17 billion, a fall of 63% compared to Q2 2 ... Read More
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United Kingdom (UK) Christmas Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Christmas Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Christmas Intentions 2023 report forms part of the Retail Occasions Series, and offers a comprehensive overview of the Christmas retail occasion ahead of ... Read More
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Generation Z in Travel and Tourism - Thematic Intelligence
Generation Z in Travel and Tourism - Thematic Intelligence Summary History’s biggest-ever transfer of wealth and power is underway as so-called boomers retire and die and younger generations take over. GlobalData predicts that up to $xx trillion in assets will be transferred to younger generations w ... Read More
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Tech Sentiment Polls Q3 2023 - Thematic Intelligence
Tech Sentiment Polls Q3 2023 - Thematic Intelligence Summary This report is based on polls designed to help us understand the current sentiment of the business community towards emerging and established technologies. Key Highlights Artificial intelligence (AI) is 2023’s most talked-about technology. ... Read More
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Wellbeing - Consumer TrendSights Analysis, 2023
Wellbeing - Consumer TrendSights Analysis, 2023 Summary This report provides an overview of shifting consumer perceptions and habits regarding physical fitness and mental wellbeing Concern for wellbeing remains heightened in a stressful post-pandemic world, resulting in consumers taking more care wi ... Read More
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Digital Marketing Trends in Colorectal Cancer
Digital Marketing Trends in Colorectal Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across CRC patient sites in the US, with over 3.3 million visitors from August 2022 to July 2023. This was followed by BMS’s Opdivo.com (1.7 million visits) and Roche’s Avastin.com (258,000 ... Read More
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