Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Key Factors to Help you Target Consumers-Conscious 'Food Swaps' to Healthier Food and Drink Alternatives
Key Factors to Help you Target Consumers-Conscious 'Food Swaps' to Healthier Food and Drink Alternatives Summary This report focuses on the food swaps that consumers make for health reasons. Ingrained food and drink preferences are being increasingly displaced in favor of a plethora of other options ... Read More
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Comfort and Uncertainty - Consumer TrendSights Analysis, 2023
Comfort and Uncertainty - Consumer TrendSights Analysis, 2023 Summary Comfort & Uncertainty is one of the mega-trends that GlobalData covers as part of our TrendSights series . The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers ... Read More
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Advertising Sector Scorecard - Thematic Intelligence
Advertising Sector Scorecard - Thematic Intelligence Summary Big Tech, notably Microsoft, Apple, Amazon, and Alphabet, dominate the thematic screen of GlobalData’s advertising sector scorecard. Thanks to their sophisticated AI systems, advanced advertising technology (adtech), and the wealth of data ... Read More
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MarketSource Inc - Strategic SWOT Analysis Review
MarketSource Inc - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and servi ... Read More
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Middle East and Africa (MEA) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Middle East and Africa (MEA) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in Middle East & Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to ... Read More
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North America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
North America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains ... Read More
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Global Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Global Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Global Digital Signage industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of ... Read More
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Europe Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Europe Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains de ... Read More
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South America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
South America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in South America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains ... Read More
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Asia-Pacific (APAC) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Asia-Pacific (APAC) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profi ... Read More
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Bulgaria PESTLE Insights - A Macroeconomic Outlook Report
Bulgaria PESTLE Insights - A Macroeconomic Outlook Report Summary According to GlobalData, mining, manufacturing and utilities activities contributed 21.9% towards GVA, followed by financial intermediation, real estate and business activities (21.5%), and wholesale, retail and hotels utilities (15.9 ... Read More
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Cognitive Revolution - Generative Artificial Intelligence (AI) Meets Retail
Cognitive Revolution - Generative Artificial Intelligence (AI) Meets Retail Summary The retail sector is at the cusp of an extraordinary transformation, spurred by the integration of generative AI technology. This evolution is set to redefine customer experiences and streamline supply chain mechanis ... Read More
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Business of FIFA Women's World Cup 2023 - Property Profile, Sponsorship and Media Landscape
Business of FIFA Women's World Cup 2023 - Property Profile, Sponsorship and Media Landscape Summary GlobalData explores the biggest soccer tournament of 2023 as defending champions, the United States look to take on even greater competition than ever before, with this the first 32-team tournament fo ... Read More
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Digital Marketing Trends in Asthma
Digital Marketing Trends in Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest total traffic across branded asthma patient sites in the US, with over 5.7 million visitors from June 2022 to May 2023. This was followed by GSK’s Trelegy.com (2.5 million visits) and Nucala.com (1.4 mill ... Read More
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French Open 2023 - Post Event Analysis
French Open 2023 - Post Event Analysis Summary An analysis of the recent 2023 French Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The French Open has a broadcast deal in place with the Eurosport, providing live coverage of the event across Europe. Fran ... Read More
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Stanley Cup Finals 2023 - Post Event Analysis
Stanley Cup Finals 2023 - Post Event Analysis Summary An analysis of the recent 2023 Stanley Cup Finals, including a look at its Sponsorship Portfolio, Broadcasters, Prize Money, and Ticketing. In the United States this year's series was broadcast across TNT, TBS and TruTV. All three channels are pa ... Read More
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Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review
Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknes ... Read More
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Conceptual Flavors - ForeSights
Conceptual Flavors - ForeSights Summary Conceptual Flavors - ForeSights explores how brands are expanding the notion of flavor beyond just taste. Some brands are taking bold liberties with the concept of flavor, by using intangible elements such as ideas, experiences, and moods to describe flavor. S ... Read More
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Digital Marketing Trends in Age-Related Macular Degeneration
Digital Marketing Trends in Age-Related Macular Degeneration Summary Bayer’s Eylea.us achieved the highest total traffic across AMD branded patient sites in the US, with over 886,000 visitors from May 2022 to April 2023. This was followed by Genentech’s Vabysmo.com (172,000 visits) and Lucentis.com ... Read More
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Easy and Affordable - Consumer TrendSights Analysis, 2023
Easy and Affordable - Consumer TrendSights Analysis, 2023 Summary Easy & Affordable”, published by GlobalData, provides extensive insight and analysis of the Easy & Affordable trend in the consumer sector, creating new obstacles and opportunities for operators. The report includes: trend snapshot ex ... Read More
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Digital Marketing Trends in Type 2 Diabetes
Digital Marketing Trends in Type 2 Diabetes Summary Novo Nordisk's Ozempic.com achieved the highest total traffic across T2D patient brand sites in the US, with over 23 million visitors between April 2022-March 2023, followed by Eli Lilly's Trulicity.com and AstraZeneca's Farxiga.com. The highest pr ... Read More
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Direct Energy Marketing Ltd - Strategic SWOT Analysis Review
Direct Energy Marketing Ltd - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major product ... Read More
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Future of Consumers - Sustainability, Generative AI, Health and wellness
Future of Consumers - Sustainability, Generative AI, Health and wellness Summary The rise of game-changing technologies in the consumer industry like textured vegetable proteins (TVP), recombinant steviol glycosides (RSG), and generative artificial intelligence (genAI), propels towards a more sustai ... Read More
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Business of National Women's Soccer League (NWSL) - Property Profile, Sponsorship and Media Landscape
Business of National Women's Soccer League (NWSL) - Property Profile, Sponsorship and Media Landscape Summary An analysis of the current business landscape in the NWSL, including a look at the current state of the league's sponsors, media rights and club sponsorship portfolios Angel City had the hig ... Read More
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Localism - Consumer TrendSights Analysis, 2023
Localism - Consumer TrendSights Analysis, 2023 Summary Localism is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers ... Read More
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