Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Digital Marketing Trends in Migraine
Digital Marketing Trends in Migraine Summary Biohaven’s Nurtec.com achieved the highest traffic across branded patient sites in the US from July 2021 to June 2022, with about 14,500,000 visits, followed by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com. The highest proportion of tr ... Read More
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Digital Marketing Trends in Severe Asthma
Digital Marketing Trends in Severe Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest traffic across branded severe asthma patient sites in the US from July 2021 to June 2022, with about 7,800,000 visits, followed by Novartis’ Xolair.com, and GSK’s Nucala.com. The highest proportion ... Read More
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Clinical Trials - The Importance of Diversity in Clinical Trials
Clinical Trials - The Importance of Diversity in Clinical Trials Summary This report provides an analysis of clinical trial racial representation data and evaluates racial demographics across a number of clinical trials sectors to highlight the level of diversity. Analysis of Racial Representation a ... Read More
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Personalization in Banking - Thematic Research
Personalization in Banking - Thematic Research Summary This report provides an overview of the Personalization theme in Banking. It identifies the key trends impacting growth of the theme over the next 12–24 months, provides consumer survey data on which types of personalization matter most to banks ... Read More
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Social Media in Medical Devices - Thematic Research
Social Media in Medical Devices - Thematic Research Summary Digital technology is continuously becoming more accessible, driving the growth of internet and social media users at about 9.2% year-over-year. With 61% of the total population as social media users, people are turning to social media to c ... Read More
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Women in Sport - Thematic Research
Women in Sport - Thematic Research Summary An analysis of the current landscape of women's sport, and how it's reached this current position Historically, sexist and discriminatory attitudes to females participating in sport have stunted the growth of women’s sport, with the male variety of almost e ... Read More
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Health and Wellness TrendSights Analysis 2022 - Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life
Health and Wellness TrendSights Analysis 2022 - Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life Summary Health & Wellness is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It explores how people of ... Read More
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China Tech - Thematic Research
China Tech - Thematic Research Summary This report tackles the issue of whether China-despite severe geographic, demographic, and economic constraints-will lead the world into the Fourth Industrial Revolution by 2030. It also assesses whether this will spawn a Beijing-centered global economic securi ... Read More
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United Kingdom (UK) Fathers Day 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players
United Kingdom (UK) Fathers Day 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players Summary United Kingdom (UK) Fathers Day 2022 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British c ... Read More
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Spend Less - Consumer Strategy for Inflation (Trend Overview, Consumer Insight and Brand Implications)
Spend Less - Consumer Strategy for Inflation (Trend Overview, Consumer Insight and Brand Implications) Summary Global consumers are experiencing financial concerns around inflation prices as wider economic uncertainty pushes prices up. Fuel, energy, and raw material costs are having a knock-on effec ... Read More
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Buy Better - Consumer Strategy for Inflation (Trend Overview, Consumer Insight and Brand Implications)
Buy Better - Consumer Strategy for Inflation (Trend Overview, Consumer Insight and Brand Implications) Summary Global consumers are experiencing financial concerns around inflation prices as wider economic uncertainty pushes prices up. Fuel, energy, and raw material costs are having a knock-on effec ... Read More
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United Kingdom (UK) Queens Platinum Jubilee 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players
United Kingdom (UK) Queens Platinum Jubilee 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players Summary United Kingdom (UK) Queens Platinum Jubilee 2022 report forms part of GlobalData's Retail Occasions series, providing a comprehensive insight into the consumer dynamics and spend ... Read More
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Bodega Aurrera, Mexico (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Bodega Aurrera, Mexico (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary In 2020, Bodega Aurrera’s net revenue reached MXN271,887 million. During high inflation rates in the Mexican market, Bodega managed to maintain its market share, thanks to its unique position ... Read More
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Yves Rocher, France (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Yves Rocher, France (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning Summary Yves Rocher’s shoppers are predominantly female (71.2%) and typically middle aged with 44.4% of shoppers within the 35-54 demographic, primary reason being the retailer’s sustainability conscio ... Read More
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Age-Related Macular Degeneration Epidemiology Analysis and Forecast, 2021-2031
Age-Related Macular Degeneration Epidemiology Analysis and Forecast, 2021-2031 Summary Age-related macular degeneration (AMD) is a progressive eye condition that is characterized by the gradual deterioration of the macula, which is the area of the retina responsible for central vision. AMD is the mo ... Read More
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Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Yonghui superstores, is a China-based company principally engaged in the operation of regular supermarkets chain with more than 1,000 supermarkets across the country, covering 29 province ... Read More
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City Growth Engines in Foodservice - Thematic Intelligence
City Growth Engines in Foodservice - Thematic Intelligence Summary Over half of the global population now live in urban environments, with this projected to reach almost 70% by 2050. Moving to the city has effects on consumer attitudes and habits, requiring societies to adapt to new demographics and ... Read More
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Hungary In-depth PESTLE Insights
Hungary In-depth PESTLE Insights Summary This PESTLE country analysis report on Hungary provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system in ... Read More
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Hong Kong In-depth PESTLE Insights
Hong Kong In-depth PESTLE Insights Summary This PESTLE country analysis report on Hong Kong provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system ... Read More
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Inflation - Retailers Strategies and Consumers Attitudes and Behaviour
Inflation - Retailers Strategies and Consumers Attitudes and Behaviour Summary Another factor that is overlooked is climate change. Droughts and floods were already impacting harvests of major commodities as we entered 2022 and this will continue to impact food commodities. Lowest income families wi ... Read More
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Welcia, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Welcia, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning Summary Welcia’s shopper demographic is mostly female - 51.1% of those that purchased from the retailer were women, but it also attracts male customers due to its extensive range of male grooming products. I ... Read More
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Cameroon In-depth PEST Insights
Cameroon In-depth PEST Insights Summary This PEST country analysis report on Cameroon provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system in Ca ... Read More
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Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning Summary Decathlon’s consumers are typically older, with Gen X and Boomers comprising 69 3 of its shopper base These consumers will be attracted to its extensive store network and wide range of sports ... Read More
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Walmart, United States of America (USA) (Footwear Retail) Shoppers Profile, Market Share and Competitive Positioning
Walmart, United States of America (USA) (Footwear Retail) Shoppers Profile, Market Share and Competitive Positioning Summary According to GlobalData’s Q3 2021 Consumer Survey, Walmart is the most shopped at apparel retailer in the US, with 56.8% of consumers stating that they have purchased clothing ... Read More
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Cape Verde In-depth PEST Insights
Cape Verde In-depth PEST Insights Summary This PEST country analysis report on Cape Verde provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Synopsis Understand the political system i ... Read More
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