Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Misinformation - Thematic Intelligence
Misinformation - Thematic Intelligence Summary Misinformation is not a new phenomenon, but the technology behind it is unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With sophisticated algorithms and huge dat ... Read More
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Global Shopping Trends: Retailer Ethics and Attitudes Towards the Environment
Global Shopping Trends: Retailer Ethics and Attitudes Towards the Environment Summary This report provides in-depth analysis of the latest trends in sustainability and ethics in global shopping, covering the consumer insights concerning adopting sustainable shopping practices, such as using refill ... Read More
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Augmented Reality (AR) in Retail and Apparel - Thematic Research
Augmented Reality (AR) in Retail and Apparel - Thematic Research Summary The AR market will be worth $100 billion by 2030 Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $22 billion in 2022, the global AR market will reach $1 ... Read More
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United Kingdom (UK) Valentine's Day 2024
United Kingdom (UK) Valentine's Day 2024 Summary The UK Valentine's Day 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Valentine's Day. The report analyses the major players, the ma ... Read More
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Cost Pressures Global Shopping Trends
Cost Pressures Global Shopping Trends Summary This report provides key trends within cost pressures and consumer insights on change in the economy, impact on personal finances, retail spending, prioritizing essential sectors, coping with rising prices, and purchasing big ticket categories across dif ... Read More
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Global Luxury Retailing Market 2018-2028
Global Luxury Retailing Market 2018-2028 Summary This report provides an overview of the Global Luxury Retailing which includes Analysis, drivers, inhibitors, market forecasts, brands and trends in the Global Luxury Retailing 2018-2028 The global luxury market will reach $623.9 billion by 2028 as to ... Read More
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United Kingdom (UK) Mother's Day Intentions 2024
United Kingdom (UK) Mother's Day Intentions 2024 Summary The GlobalData Retail Mother's Day Intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Mother's Day, analysing consumers' intentions for spending. Scope More than hal ... Read More
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Case Study: OTAs’ Influence on the Travel Industry
Case Study: OTAs’ Influence on the Travel Industry Summary This case study looks at OTA platforms in the travel and tourism industry. It discusses the concept of OTA platforms and the role it has in the travel industry by analyzing their use cases across multiple sectors within the tourism industry. ... Read More
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The Future of Physical Retail - Thematic Research
The Future of Physical Retail - Thematic Research Summary This reports outlines the future of physical retail in the retail and apparel sectors. It outlines the market value of and consumer attitudes towards offline and online retail, and a range of innovations that will shape the future of physical ... Read More
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United States (USA) Retail Consumer Insights
United States (USA) Retail Consumer Insights Summary This report includes consumer sentiment data and analysis on consumers' financial concerns, spending intentions and shopping habits in the USA. This report offers a detailed analysis of consumer sentiment in the USA. It includes analysis on the im ... Read More
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A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube
A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube Summary This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the adverti ... Read More
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Redefined Households - TrendSights Analysis 2023
Redefined Households - TrendSights Analysis 2023 Summary Redefined Households is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and ... Read More
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Digital Marketing Trends in Psoriasis - January 2024
Digital Marketing Trends in Psoriasis - January 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost three million visitors from January 2023 to December 2023. This was followed by Amgen’s Otezla.com (1.7 million visits). Overal ... Read More
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Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha
Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha Summary This report investigates how health and beauty brands can cater to the demands of younger cohorts. A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly i ... Read More
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Connected Consumer in Retail and Apparel - Thematic Research
Connected Consumer in Retail and Apparel - Thematic Research Summary In a hyperconnected, technology-enabled society, consumers seamlessly integrate the use of multiple technologies into their lives and buying behavior. Consumers are increasingly informed about all aspects of products they buy and c ... Read More
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Meeting the Needs of the Silver Segment in Personal Care
Meeting the Needs of the Silver Segment in Personal Care Summary This report explores the changing consumer needs and attitudes around aging. Aging populations are changing the global consumer landscape and brands need to tailor their products. Scope 1) According to UN data, compared to 2017, the nu ... Read More
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TrendSights Analysis 2023 - Digital Lifestyles
TrendSights Analysis 2023 - Digital Lifestyles Summary Digital Lifestyles is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manu ... Read More
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Sponsorship Sector Report - Alcoholic Beverages EMEA 2023
Sponsorship Sector Report - Alcoholic Beverages EMEA 2023 Summary This report provides an overview of the alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponso ... Read More
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Taiwan (Province of China) PESTLE Insights - A Macroeconomic Outlook Report
Taiwan (Province of China) PESTLE Insights - A Macroeconomic Outlook Report Summary Mining, manufacturing and utilities activities contributed 35.5% to Taiwan’s (Province of China) gross value added (GVA) in 2022, followed by wholesale, retail, and hotels activities (18.7%), and financial intermedia ... Read More
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Digital Marketing Trends in Non-small Cell Lung Cancer
Digital Marketing Trends in Non-small Cell Lung Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 mil ... Read More
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Nielsen Holdings plc - Strategic SWOT Analysis Review
Nielsen Holdings plc - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and s ... Read More
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Premiumization and Indulgence - Consumer TrendSights Analysis, 2023
Premiumization and Indulgence - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Premiumization & Indulgence explores how consumers seek premium products in all categories in the market. The trend is a part of the Sensory & Indulgence mega-trend, and focuses on how brands provide ... Read More
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Experience Economy - Consumer TrendSights Analysis, 2023
Experience Economy - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Experience Economy focuses on how consumers are becoming less materialistic and start looking for more immersive experiences. The trend is part of the Sensory & Indulgence mega-trend, and explores the growing de ... Read More
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Gender Identity - Consumer TrendSights Analysis, 2023
Gender Identity - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Gender Identity analyses how blurring the boundaries between genders shapes the demands of a modern consumer. The trend is a part of the Individualism & Expression and Demographics mega-trends, and focuses on how g ... Read More
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Demographics in Banking - Thematic Intelligence
Demographics in Banking - Thematic Intelligence Summary Demographic mega-trends around birth rates, migration, and aging are intersecting with rising geopolitical tensions, deglobalization, inflation, and a host of other social factors to reshape the operating environment for financial services. The ... Read More
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