Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Consumer Spend Analysis - Alcoholic Beverages
Consumer Spend Analysis - Alcoholic Beverages Summary Consumer Spend Analysis - Alcoholic Beverages explores the evolution of consumers' spending habits on alcoholic beverages between 2022 and 2024. The report examines the trends in consumer shopping behavior and how inflationary concerns impact ove ... Read More
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Decoding Apple's YouTube Advertising Strategy in Q1 2024
Decoding Apple's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliabili ... Read More
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Decoding Samsung's YouTube Advertising Strategy in Q1 2024
Decoding Samsung's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demogr ... Read More
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Tourism Desintation Market Insight - Western Europe (2024)
Tourism Desintation Market Insight - Western Europe (2024) Summary Analysis of destination markets, Tourism Potential, infrastructure, and attractions, as well as risks and opportunities in Western Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis. ... Read More
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Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review
Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review
The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key str ... Read More
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Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review
Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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Property Profile of the National Women's Soccer League (NWSL) 2024
Property Profile of the National Women's Soccer League (NWSL) 2024 Summary GlobalData explores the highest professional league in women's soccer in the United States. The report looks at the entire commercial landscape of the league, as well as that of the 14 competing teams, breaking down the major ... Read More
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Opportunities in the Eastern European Food Industry 2024
Opportunities in the Eastern European Food Industry 2024 Summary The global food industry was valued at $4.2 trillion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.7%, reaching $5.2 trillion in 2028. Asia-Pacific was the largest region in terms of value and volume in 20 ... Read More
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Digital Marketing Trends in Type 2 Diabetes - April 2024
Digital Marketing Trends in Type 2 Diabetes - April 2024 Summary Novo Nordisk’s Ozempic.com achieved the highest total traffic across branded type 2 diabetes (T2D) patient sites in the US, at 16,000,000 visitors from April 2023 to March 2024. This was followed by Rybelsus.com with over 9,000,000 vis ... Read More
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Global Shopping Trends: Instore Shopping
Global Shopping Trends: Instore Shopping Summary Understand how retailers and consumers globally are using the instore shopping channel. Consumer preference for shopping in stores remains, especially in Spain Growth in instore shopping is led by Gen Z Consumers are polarized on using checkout free s ... Read More
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Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence
Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease - April 2024
Digital Marketing Trends in Inflammatory Bowel Disease - April 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across inflammatory bowel disease (IBD) patient sites in the US, with over 1.8 million visitors from March 2023 to February 2024. This was followed by AbbVie’s Rinvoq.c ... Read More
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Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices
Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices Summary This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers. Technological innovations in the beauty industry have given rise to ... Read More
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Misinformation - Thematic Intelligence
Misinformation - Thematic Intelligence Summary Misinformation is not a new phenomenon, but the technology behind it is unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With sophisticated algorithms and huge dat ... Read More
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Global Shopping Trends: Retailer Ethics and Attitudes Towards the Environment
Global Shopping Trends: Retailer Ethics and Attitudes Towards the Environment Summary This report provides in-depth analysis of the latest trends in sustainability and ethics in global shopping, covering the consumer insights concerning adopting sustainable shopping practices, such as using refill ... Read More
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Augmented Reality (AR) in Retail and Apparel - Thematic Research
Augmented Reality (AR) in Retail and Apparel - Thematic Research Summary The AR market will be worth $100 billion by 2030 Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $22 billion in 2022, the global AR market will reach $1 ... Read More
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United Kingdom (UK) Valentine's Day 2024
United Kingdom (UK) Valentine's Day 2024 Summary The UK Valentine's Day 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Valentine's Day. The report analyses the major players, the ma ... Read More
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Cost Pressures Global Shopping Trends
Cost Pressures Global Shopping Trends Summary This report provides key trends within cost pressures and consumer insights on change in the economy, impact on personal finances, retail spending, prioritizing essential sectors, coping with rising prices, and purchasing big ticket categories across dif ... Read More
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Global Luxury Retailing Market 2018-2028
Global Luxury Retailing Market 2018-2028 Summary This report provides an overview of the Global Luxury Retailing which includes Analysis, drivers, inhibitors, market forecasts, brands and trends in the Global Luxury Retailing 2018-2028 The global luxury market will reach $623.9 billion by 2028 as to ... Read More
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United Kingdom (UK) Mother's Day Intentions 2024
United Kingdom (UK) Mother's Day Intentions 2024 Summary The GlobalData Retail Mother's Day Intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Mother's Day, analysing consumers' intentions for spending. Scope More than hal ... Read More
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Case Study: OTAs’ Influence on the Travel Industry
Case Study: OTAs’ Influence on the Travel Industry Summary This case study looks at OTA platforms in the travel and tourism industry. It discusses the concept of OTA platforms and the role it has in the travel industry by analyzing their use cases across multiple sectors within the tourism industry. ... Read More
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The Future of Physical Retail - Thematic Research
The Future of Physical Retail - Thematic Research Summary This reports outlines the future of physical retail in the retail and apparel sectors. It outlines the market value of and consumer attitudes towards offline and online retail, and a range of innovations that will shape the future of physical ... Read More
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United States (USA) Retail Consumer Insights
United States (USA) Retail Consumer Insights Summary This report includes consumer sentiment data and analysis on consumers' financial concerns, spending intentions and shopping habits in the USA. This report offers a detailed analysis of consumer sentiment in the USA. It includes analysis on the im ... Read More
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A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube
A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube Summary This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the adverti ... Read More
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