Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update
Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update Summary The three big online advertising platforms-Apple, Alphabet, and Meta-are under investigation by the European Commission under powers granted by the Digital Markets Act (DMA). The EU is looking into whether Alphabet and Apple ... Read More
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Decoding L'Oréal Paris’s YouTube Advertising Strategy
Decoding L'Oréal Paris’s YouTube Advertising Strategy Summary The report on L'Oréal Paris’s advertising strategies on YouTube from July 2023 -June 2024, focuses on key products such as Bright Reveal UV Fluid, L'Oréal Midnight Cream, L'Oréal Paris Ever Pure Clarify & Restore, L'Oréal Paris Brigh ... Read More
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Thematic Intelligence: Financial Inclusion
Thematic Intelligence: Financial Inclusion Summary In 2024, financial inclusion initiatives tend to fall into four broad categories. In the developing world, initiatives focus on the millions of unbanked or underbanked who face real friction, if not complete exclusion, from mainstream financial serv ... Read More
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Thematic Intelligence: Experience Economy in Travel and Tourism (2024)
Thematic Intelligence: Experience Economy in Travel and Tourism (2024) Summary This report analyzes the key theme of experience economy in the travel and tourism sector. Experience economy is taking on greater importance as travel companies look to build customer loyalty and improve customer experie ... Read More
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Digital Marketing Trends in Age-related Macular Degeneration - July 2024
Digital Marketing Trends in Age-related Macular Degeneration - July 2024 Summary Genentech’s Vabysmo.com achieved the highest total traffic across branded age-related macular degeneration (AMD) patient sites in the US, with over two million visits from June 2023 to May 2024. This was followed by Bay ... Read More
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The Business of the Women's National Basketball Association (WNBA)
The Business of the Women's National Basketball Association (WNBA) Summary An analysis of the WNBA 2024, including a look at the competitions sponsorship, attendances and tickets, media landscape, social media following, and team sponsorship analysis. ESPN’s media rights deal with the association co ... Read More
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Retail Occasions Series: UK Father's Day 2024
Retail Occasions Series: UK Father's Day 2024 Retail Occasions Series: UK Father's Day 2024 Summary The UK Father's Day 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's ... Read More
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Retail Consumer Insights: Italy
Retail Consumer Insights: Italy Summary This report provides detailed consumer insights into Italy's retail market. It focuses on the economy, consumer sentiment towards personal finances, cost pressures, offline retail, and online retail. Nearly half of Italian consumers expect the economy to worse ... Read More
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Decoding Heineken’s YouTube Advertising Strategy
Decoding Heineken’s YouTube Advertising Strategy Decoding Heineken’s YouTube Advertising Strategy Summary The report on Heineken's advertising strategies on YouTube from July 2023 to June 2024, focuses on key products such as Heineken Silver and Heineken 0.0. It analyzes the core themes, messagi ... Read More
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Thematic Intelligence: Women in Sport 2024
Thematic Intelligence: Women in Sport 2024 Summary An analysis of the Women in Sport Sector provides a detailed, yet easy to follow overview of the women in sport sector, including a look at the key leaders in the industry and a detailed analysis of the women in sport value chain. Female sport has b ... Read More
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JCDecaux SA (DEC) - Financial and Strategic SWOT Analysis Review
JCDecaux SA (DEC) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and t ... Read More
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Dentsu Soken Inc (4812) - Financial and Strategic SWOT Analysis Review
Dentsu Soken Inc (4812) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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Lamar Advertising Co (LAMR) - Financial and Strategic SWOT Analysis Review
Lamar Advertising Co (LAMR) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakne ... Read More
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Publicis Groupe SA (PUB) - Financial and Strategic SWOT Analysis Review
Publicis Groupe SA (PUB) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesse ... Read More
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Magnite Inc (MGNI) - Financial and Strategic SWOT Analysis Review
Magnite Inc (MGNI) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and ... Read More
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Tourism Destination Market Insight: Eastern Europe (2024)
Tourism Destination Market Insight: Eastern Europe (2024) Summary Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Eastern Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis. Key Highlights - ... Read More
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Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024
Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024 Summary The report on NVIDIA's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Nvidia's DRIVE and Nvidia CorrDiff. It analyzes the core themes, messaging strategies, and product benefit ... Read More
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Decoding Chevrolet’s YouTube Advertising Strategy in Q1 2024
Decoding Chevrolet’s YouTube Advertising Strategy in Q1 2024 Summary The report on Chevrolet's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Chevy Blazer EV, Chevy Equinox and Chevrolet Certified Service. It analyzes the core themes, messaging ... Read More
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Decoding Xiaomi’s YouTube Advertisement Strategy in Q1 2024
Decoding Xiaomi’s YouTube Advertisement Strategy in Q1 2024 Summary The report on Xiaomi's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Xiaomi 14 Series, Redmi Note 13 Pro Plus 5G and Xiaomi Smart Ecosystem. It analyzes the core themes, messa ... Read More
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Digital Signage in Middle East & Africa
Digital Signage in Middle East & Africa Summary Digital Signage in Middle East & Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading p ... Read More
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Digital Signage in South America
Digital Signage in South America Summary Digital Signage in South America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key fina ... Read More
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Digital Signage in Europe
Digital Signage in Europe Summary Digital Signage in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics ... Read More
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Global Digital Signage
Global Digital Signage Summary Global Digital Signage industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial ... Read More
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Digital Signage in North America
Digital Signage in North America Summary Digital Signage in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key fina ... Read More
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Digital Signage in Asia-Pacific
Digital Signage in Asia-Pacific Summary Digital Signage in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading pla ... Read More
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