Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Decoding McDonald’s YouTube Advertising Strategy
Decoding McDonald’s YouTube Advertising Strategy Summary The report on McDonald’s advertising strategies on YouTube from August 2023 to July 2024, focuses on products and services such as Free fries on Friday, Grandma McFlurry, McDonald's McMuffin, IRL fries and more. It analyzes the core themes, ... Read More
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Decoding Nestlé S.A. ’s YouTube Advertising Strategy
Decoding Nestlé S.A. ’s YouTube Advertising Strategy Summary The report on Nestlé’s advertising strategies on YouTube from August 2022 to July 2024, focuses on key products such as DiGiorno Croissant crust pizza and DiGiorno’s pizza and more. It analyzes the core themes, messaging strategies, an ... Read More
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Harte Hanks Inc (HHS) - Financial and Strategic SWOT Analysis Review
Harte Hanks Inc (HHS) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses a ... Read More
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Demographics in Retail and Apparel
Demographics in Retail and Apparel Summary Demographics in Retail and Apparel is part of GlobalData's Strategic Intelligence reports. Demographic shifts will have significant impacts on retail, for instance a shift in which generations have the most spending power. Retailers need to adapt to the dem ... Read More
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Thematic Intelligence: The Creator Economy
Thematic Intelligence: The Creator Economy Summary The creator economy is an industry in which creators generate revenue from their digital content. What started as a few fringe individuals uploading content online has transformed into a lucrative industry. For some industries, such as apparel, onli ... Read More
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Retail Occasions Series: Euros 2024
Retail Occasions Series: Euros 2024 Summary The Euros 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers during the Euros. The report analyses the market, the main trends, and consumer ... Read More
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Thematic Intelligence: Adtech
Thematic Intelligence: Adtech Summary Advertising technology (adtech) is a blanket term covering all software and services used to deliver and target digital advertisements. It is the backbone of a global internet advertising industry that is on track to generate $1 trillion in sales by 2030, up fro ... Read More
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Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update
Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update Summary The three big online advertising platforms-Apple, Alphabet, and Meta-are under investigation by the European Commission under powers granted by the Digital Markets Act (DMA). The EU is looking into whether Alphabet and Apple ... Read More
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Decoding L'Oréal Paris’s YouTube Advertising Strategy
Decoding L'Oréal Paris’s YouTube Advertising Strategy Summary The report on L'Oréal Paris’s advertising strategies on YouTube from July 2023 -June 2024, focuses on key products such as Bright Reveal UV Fluid, L'Oréal Midnight Cream, L'Oréal Paris Ever Pure Clarify & Restore, L'Oréal Paris Brigh ... Read More
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Thematic Intelligence: Financial Inclusion
Thematic Intelligence: Financial Inclusion Summary In 2024, financial inclusion initiatives tend to fall into four broad categories. In the developing world, initiatives focus on the millions of unbanked or underbanked who face real friction, if not complete exclusion, from mainstream financial serv ... Read More
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Thematic Intelligence: Experience Economy in Travel and Tourism (2024)
Thematic Intelligence: Experience Economy in Travel and Tourism (2024) Summary This report analyzes the key theme of experience economy in the travel and tourism sector. Experience economy is taking on greater importance as travel companies look to build customer loyalty and improve customer experie ... Read More
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TrendSights Analysis 2024: Cross-Cultural Influence
TrendSights Analysis 2024: Cross-Cultural Influence Summary This report explores consumers' growing preference for products inspired across cultures. Globalization and easy connection across geographies have led to a shift in consumer preferences and product choices that is driving the cross-cultura ... Read More
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Digital Marketing Trends in Age-related Macular Degeneration - July 2024
Digital Marketing Trends in Age-related Macular Degeneration - July 2024 Summary Genentech’s Vabysmo.com achieved the highest total traffic across branded age-related macular degeneration (AMD) patient sites in the US, with over two million visits from June 2023 to May 2024. This was followed by Bay ... Read More
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The Business of the Women's National Basketball Association (WNBA)
The Business of the Women's National Basketball Association (WNBA) Summary An analysis of the WNBA 2024, including a look at the competitions sponsorship, attendances and tickets, media landscape, social media following, and team sponsorship analysis. ESPN’s media rights deal with the association co ... Read More
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Retail Occasions Series: UK Father's Day 2024
Retail Occasions Series: UK Father's Day 2024 Retail Occasions Series: UK Father's Day 2024 Summary The UK Father's Day 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's ... Read More
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Retail Consumer Insights: Italy
Retail Consumer Insights: Italy Summary This report provides detailed consumer insights into Italy's retail market. It focuses on the economy, consumer sentiment towards personal finances, cost pressures, offline retail, and online retail. Nearly half of Italian consumers expect the economy to worse ... Read More
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Decoding Heineken’s YouTube Advertising Strategy
Decoding Heineken’s YouTube Advertising Strategy Decoding Heineken’s YouTube Advertising Strategy Summary The report on Heineken's advertising strategies on YouTube from July 2023 to June 2024, focuses on key products such as Heineken Silver and Heineken 0.0. It analyzes the core themes, messagi ... Read More
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Thematic Intelligence: Women in Sport 2024
Thematic Intelligence: Women in Sport 2024 Summary An analysis of the Women in Sport Sector provides a detailed, yet easy to follow overview of the women in sport sector, including a look at the key leaders in the industry and a detailed analysis of the women in sport value chain. Female sport has b ... Read More
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JCDecaux SA (DEC) - Financial and Strategic SWOT Analysis Review
JCDecaux SA (DEC) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and t ... Read More
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Dentsu Soken Inc (4812) - Financial and Strategic SWOT Analysis Review
Dentsu Soken Inc (4812) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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Lamar Advertising Co (LAMR) - Financial and Strategic SWOT Analysis Review
Lamar Advertising Co (LAMR) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakne ... Read More
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Publicis Groupe SA (PUB) - Financial and Strategic SWOT Analysis Review
Publicis Groupe SA (PUB) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesse ... Read More
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Magnite Inc (MGNI) - Financial and Strategic SWOT Analysis Review
Magnite Inc (MGNI) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and ... Read More
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Tourism Destination Market Insight: Eastern Europe (2024)
Tourism Destination Market Insight: Eastern Europe (2024) Summary Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Eastern Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis. Key Highlights - ... Read More
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Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024
Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024 Summary The report on NVIDIA's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Nvidia's DRIVE and Nvidia CorrDiff. It analyzes the core themes, messaging strategies, and product benefit ... Read More
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