Category: House & Home
House & Home market research reports by Euromonitor International
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Surface Care in Algeria
Surface care in Algeria registered moderate volume growth in 2024. That being said, though inflation eased, it was still an issue and more specialised surface care products, such as descalers, kitchen cleaners and oven cleaners performed weakly in terms of volume growth. Consumers continued to be pr ... Read More
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Dishwashing in Algeria
Volume growth was minimal in dishwashing in Algeria in 2024, as inflation was still an issue, though it has eased. Hand dishwashing also continued to account for most value and volume sales. Also, within hand dishwashing, value was the key driver of sales, with consumers continuing to be highly pric ... Read More
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Bleach in Algeria
While volume growth for bleach was muted in Algeria in 2024, bleach continued to account for significant value sales. Bleach has a strong reputation of killing all possible bacteria and continues to be popular despite its strong smell and harmful properties. Its affordability also continued to supp ... Read More
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Polishes in Algeria
Polishes registered moderate volume growth in Algeria in 2024. Furniture polish continued to account for most value sales and also registered the highest current value and volume growth. Furniture polish benefits from the dusty conditions in Algerian’s increasingly overcrowded cities. Oher offerings ... Read More
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Home Insecticides in Chile
Demand for home insecticides in Chile continued to decline in 2024, while posting low current value growth due to price increases within the category. Some consumers opted to spend on products considered more essential than home insecticides, resulting in relatively low demand for these products com ... Read More
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Toilet Care in Argentina
The toilet care category in Argentina recorded a retail value uplift of 177% in 2024, while retail volume saw a decline of 17%. As consumers' disposable incomes sharply fell during the economic downturn, many began cutting back on products that were not perceived as strictly necessary. While toilet ... Read More
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Home Insecticides in Colombia
The significant rise in temperatures throughout Colombia has increased the presence of insects like ants, spiders, and mosquitoes in the country, as well as contributing to the rapid growth in the number of dengue cases. According to the Ministry of Health, in 2024 the number of cases increased by 2 ... Read More
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Laundry Care in Israel
In 2024, laundry care in Israel was impacted by category-wide price rises. Unilever, which faced notable consumer pushback in 2022 when Shufersal stopped selling its products over price hikes, took a more restrained approach in 2023 and early 2024 by avoiding further global price increases. This was ... Read More
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Surface Care in Israel
Israel’s surface care category saw pine oil attract further interest in 2024. Pine oil picked up pace in 2023, when Sano experienced significant success with its line of general-purpose cleaning products based on pine oil, which gained substantial traction through TikTok. The social media platform p ... Read More
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Polishes in Israel
Polishes in Israel saw a significant number of price increases in 2024, reflecting broader economic challenges. Following the outbreak of the Israel-Hamas war, companies delayed planned price adjustments for several months, aiming to stabilise the market during the conflict. However, this postponeme ... Read More
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Home Insecticides in Israel
Home insecticides in Israel continued to see rising prices in 2024, driven by the ongoing increase in the cost of living in the local economy. All segments of the home insecticides market have recorded price growth, with electric insecticides recording the highest rate of price hikes. Such rising co ... Read More
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Air Care in Denmark
Air care product development in Denmark was focused on non-aerosol alternatives to address health and wellbeing concerns in 2024. Aerosols can contain harmful chemicals that contribute to indoor pollution. With the importance of good indoor air quality much higher since the pandemic, and asthma/ all ... Read More
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Dishwashing in Denmark
In dishwashing, improvements in product efficacy underpinned volume and value growth in 2024. Households want more effective products that minimise the chore of dishwashing. Consequently, consumers are drawn to hand dishwashing products like Fairy Max Power, which claims to reduce scrubbing on tough ... Read More
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Surface Care in Denmark
Over half of all surface care volume sales were attributed to multi-purpose cleaners in 2024. Households want versatility from surface care products and the ability to effectively clean various surfaces, such as countertops, appliances, and floors. Multi-purpose cleaners appeal to households seeking ... Read More
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Polishes in Norway
Retail price growth moderated in polishes over 2024, following the sharp increases seen in Norway during 2022-3. Polishes have seen rising costs in the post-pandemic era, due to escalating operating costs in the form of material sourcing, logistical expenses, rent, and salaries. This translated into ... Read More
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Toilet Care in New Zealand
Convenience remained an important trend in toilet care in New Zealand in 2024. With consumers living increasingly busy lives and becoming time-poor, they sought out convenience-orientated toilet cleaning products. This trend sustained retail volume growth for in-cistern devices through most of the r ... Read More
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Laundry Care in Peru
Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ... Read More
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Bleach in Bulgaria
In 2024, bleach sales in Bulgaria saw a continued decline in retail volume consumption, although the category showed modest growth in terms of current value. This was primarily due to price increases, driven by higher production costs, increased energy expenses, and rising salaries for retailers. Th ... Read More
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Surface Care in Bulgaria
In 2024, the market for surface care in Bulgaria remained flat in retail volume terms. This stabilisation follows the unusual surge in demand witnessed during the COVID-19 crisis, when heightened hygiene awareness and frequent cleaning routines drove sales to unprecedented levels. As daily cleaning ... Read More
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Polishes in Bulgaria
Polishes in Bulgaria continued to decline in volume terms in 2024, as the category is increasingly perceived as non-essential, especially among younger consumers who dedicate less time to polishing. However, the category showed slight growth in current value terms, as prices remained at elevated lev ... Read More
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Home Insecticides in Egypt
Retail volume sales of home insecticides witnessed normal growth rates in 2024, with demand largely unaffected by price increases. Johnson Wax (Egypt) Co garners almost two-thirds of value share in home insecticides with its two brands Raid and Baygon. Local brands Kirox and Ixon from MD Industries ... Read More
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Bleach in Belgium
In 2024, the bleach category recorded a retail value sales increase of 4%, while continuing to record a positive performance in volume sales. This positive performance was due to price-sensitive consumers continuing to turn to bleach as an affordable alternative to surface cleaners. Sustained high i ... Read More
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Home Insecticides in Greece
Home insecticides was not affected by the new price regulation law that came into effect in March 2024 as it was not included under the government’s essential products list. Home insecticides therefore continued to be subject to rising prices. Despite this, the category saw a more stable performance ... Read More
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Toilet Care in Belgium
In 2024, the toilet care category saw stagnated volume sales in Belgium, despite recording a retail value uplift of 5%. This result was due to the ongoing economic pressures on Belgian households. With inflation persisting, consumers become even more selective in their purchases, prioritising essent ... Read More
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Polishes in Belgium
PPI Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading compa ... Read More
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