Category: House & Home
House & Home market research reports by Euromonitor International
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Retail Tissue in Guatemala
Retail Tissue in Guatemala Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its ""Ultra Strong"" line, u ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
Away-From-Home Tissue and Hygiene in Hungary In 2023, away-from-home (AFH) tissue and hygiene recorded double-digit retail value growth in Hungary, boosted by rising price points. However, while retail volume growth was slower than the previous year, it remained positive in most areas, with paper to ... Read More
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Wipes in the Netherlands
Wipes in the Netherlands Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw materials, all of which were stil ... Read More
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Wipes in New Zealand
Wipes in New Zealand 2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning products. However, with people n ... Read More
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Wipes in Morocco
Wipes in Morocco In 2023, the wipes landscape saw increased penetration in Moroccan, leading to double-digit retail value growth, with consumers appreciating the convenience and hygiene offered by these products. While some wipes categories, such as general-purpose wipes, compete with pocket handker ... Read More
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Wipes in Lithuania
Wipes in Lithuania The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, ... Read More
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Tissue and Hygiene in New Zealand
Tissue and Hygiene in New Zealand In 2023, unit prices for tissue and hygiene products experienced a significant increase, driven primarily by inflationary pressures. While fuel costs stabilised after the initial shock of the 2022 Russian invasion of Ukraine, the temporary removal of excise duty on ... Read More
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Tissue and Hygiene in the Netherlands
Tissue and Hygiene in the Netherlands Tissue and hygiene struggled to grow in volume terms in 2023, with many threats on the horizon. This included high price increases, dampening demand, as well as threats from non-disposable categories in menstrual care and hygiene but increasingly in tissue as we ... Read More
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Tissue and Hygiene in Morocco
Tissue and Hygiene in Morocco In 2023, tissue and hygiene in Morocco recorded double-digit retail value growth, driven by rising prices. The price of raw materials and consumer goods, in particular energy products, reached historic highs in 2022 and 2023. As a result of high inflation rates and the ... Read More
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Wipes in Finland
Wipes in Finland Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating product offerings based on price and qu ... Read More
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Air Care in Kenya
Air Care in Kenya Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as manufacturers continued to launch inn ... Read More
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Away-From-Home Tissue and Hygiene in Finland
Away-From-Home Tissue and Hygiene in Finland The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales in 20 ... Read More
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Retail Tissue in Greece
Retail Tissue in Greece In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw material, energy prices, and incre ... Read More
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Wipes in Guatemala
Wipes in Guatemala Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies and Pampers are the go-to choi ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Away-From-Home Tissue and Hygiene in Kenya The away-from-home tissue and hygiene category in Kenya is a promising area with much potential for growth. Current volume and value growth is driven by the urbanisation trend with more businesses and services operating in urban centres. Following the pande ... Read More
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Retail Tissue in Ireland
Retail Tissue in Ireland Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on household budgets. Retai ... Read More
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Away-From-Home Tissue and Hygiene in Greece
Away-From-Home Tissue and Hygiene in Greece In 2023, away-from-home tissue and hygiene recorded an uplift in value sales, while volume sales were challenged by rising prices. Horeca operators faced reduced profit margins in 2023; the result of price hikes in operating costs due to a rising in prices ... Read More
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Retail Tissue in Italy
Retail Tissue in Italy Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for manufacturers in light of global geopol ... Read More
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Retail Tissue in Morocco
Retail Tissue in Morocco In 2023, retail tissue categories recorded dynamic growth in Morocco, leading to double-digit retail value growth. A key driver of growth was the expanding consumer base. With per capita consumption of retail tissue in Morocco estimated at around 2kg, this is deemed low comp ... Read More
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Tissue and Hygiene in Hungary
Tissue and Hygiene in Hungary In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing habits in line with lo ... Read More
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Dishwashing in Kenya
Dishwashing in Kenya In the highly competitive landscape of dishwashing in Kenya, brand owners actively targeted consumers with promotions and special offers and deals. Small-scale local manufacturers and consumers interested in do-it-yourself (DIY) were more inclined to create their own home care p ... Read More
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Home Products Specialists in Italy
Home Products Specialists in Italy Home products specialists saw healthy growth in current value terms in 2023 albeit this was largely due to the impact of inflation rather than a significant increase in demand. Consumers continued to invest in their domestic spaces in 2023 with this trend being boo ... Read More
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Tissue and Hygiene in Italy
Tissue and Hygiene in Italy Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many people are progressively re ... Read More
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Retail Tissue in New Zealand
Retail Tissue in New Zealand In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for cleaning products. De ... Read More
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Away-From-Home Tissue and Hygiene in Ireland
Away-From-Home Tissue and Hygiene in Ireland Away-from-home tissue and hygiene in Ireland reported robust value growth in 2023, lifted in part by higher unit prices. Away-from-home tissue performed particularly well aided by strong demand for AFH wipers. Pandemic cleaning habits continue to persist ... Read More
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