Category: House & Home
House & Home market research reports by Euromonitor International
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Personal Care Appliances in Norway
Personal Care Appliances in Norway Retail volume sales of personal care appliances are set to increase slightly in Norway in 2024. The category stands out in overall consumer appliances, which is set to see most categories register decline in volume terms in the final year of the review period. The ... Read More
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Vacuum Cleaners in the Netherlands
Vacuum Cleaners in the Netherlands Vacuum cleaners saw moderate growth in retail volume terms in 2024, backed by a strong focus on hygiene and a slight improvement in the economy with lower inflation and an increase in wages. However, performances varied across the different categories. The vacuum c ... Read More
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Food Preparation Appliances in the Netherlands
Food Preparation Appliances in the Netherlands Sales of food preparation appliances declined in the Netherlands in retail volume terms in 2024. Blenders, mixers, food processors, centrifugal juicers, and slow juicers all struggled for growth having seen significant gains during the pandemic. Despite ... Read More
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Microwaves in Australia
Microwaves in Australia Despite a marginal drop in retail volume sales, demand for microwaves in Australia remains above pre-pandemic levels in 2024, as local consumers value the convenience that this major appliance offers, particularly in terms of multifunctionality. Microwaves that offer roasting ... Read More
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Vacuum Cleaners in Australia
Vacuum Cleaners in Australia In 2024, retail volume sales of vacuum cleaners in Australia have returned to growth, supported by the rise in artificial intelligence-driven models. Local consumers are showing greater interest in smart gadgets, driven by robotic vacuum cleaners, that offer advanced aut ... Read More
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Small Cooking Appliances in Australia
Small Cooking Appliances in Australia Following a surge in demand during the pandemic due to prolonged home seclusion, retail volume sales of small cooking appliances in Australia have fallen for a third consecutive year in 2024. Despite the ongoing popularity of home cooking to stretch household bu ... Read More
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Dishwashers in Hong Kong, China
Dishwashers in Hong Kong, China Demand for dishwashers in Hong Kong continues to grow, supported by greater education about this appliance and visibility in retailers. There has been an uptick in the number of advertisements via both digital and physical channels from retailers due to a greater focu ... Read More
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Large Cooking Appliances in Hong Kong, China
Large Cooking Appliances in Hong Kong, China The private housing supply predicted for 2024 is set to double to approximately 21,000 units compared to the pre-pandemic period, resulting in increasing demand for large cooking appliances in Hong Kong. Following a spike in new residential housing, espec ... Read More
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Personal Care Appliances in Hong Kong, China
Personal Care Appliances in Hong Kong, China Personal care appliances in Hong Kong continues to enjoy a positive performance in 2024, as consumer seek convenient solutions to support their daily routines, including hair care, oral care for hygiene and body shavers for personal grooming regimes. Spen ... Read More
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Large Cooking Appliances in Greece
Large Cooking Appliances in Greece Almost all categories of large cooking appliances in Greece posted retail volume growth in 2024. Within built-in hobs, the induction format was the key growth driver, in both new and replacement purchases. Consumer awareness of the format has been growing, driving ... Read More
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Air Treatment Products in Greece
Air Treatment Products in Greece In 2024, the performance of air treatment products in Greece was strongly affected by the government’s replacement scheme. “Recycle, Replace Appliances” was launched in 2022 and ran through 2023, offering subsidies to consumers who replaced their old split air condit ... Read More
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Home Laundry Appliances in Morocco
Home Laundry Appliances in Morocco Despite price increases and higher VAT, freestanding washing machines and semi-automatic washing machines showed healthy volume growth in 2024. Urban dwellers view a washing machine as the number one essential item at home and continued to invest in washing machine ... Read More
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Personal Care Appliances in Greece
Personal Care Appliances in Greece Personal care appliances in Greece continued to see strong, if slower, retail volume growth in 2024. Notwithstanding the maturity in the largest category, hair dryers, hair care appliances continued to outperform personal care appliances as a whole in retail volume ... Read More
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Dishwashers in Morocco
Dishwashers in Morocco The slump in demand for large appliances equally affected dishwashers in Morocco, with retail volume sales declining over 2024. Built-in dishwashers performed slightly better than their freestanding counterparts as the former are mostly purchased by upper income consumers who ... Read More
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Consumer Appliances in Poland
Consumer Appliances in Poland Consumer appliances in Poland witnessed a solid rebound in retail volume sales over 2024, following a year of decline in 2023 when many households struggled with high costs of living. Whilst consumer confidence remains weak and financing costs are high in 2024, there ar ... Read More
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Food Preparation Appliances in Australia
Food Preparation Appliances in Australia In contrast to the surge in demand at the height of the pandemic due to prolonged home seclusion, retail volume sales of food preparation appliances in Australia are falling for a third consecutive year in 2024, as consumers reduce their spending across the c ... Read More
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Dishwashers in Egypt
Dishwashers in Egypt The drop in the demand for dishwashers in Egypt in 2023 was underpinned by the sharp devaluation of the Egyptian pound in the black market. This was especially the case in the second half of the year, when the valuation of the Egyptian pound weakened steadily to reach a currency ... Read More
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Vacuum Cleaners in Egypt
Vacuum Cleaners in Egypt Retail volume sales of vacuum cleaners in Egypt witnessed further strong growth in 2024. Growth was even faster than in 2023. This development was supported by growing awareness of the importance of a clean and healthy home environment to wellbeing. The dominant format, cyli ... Read More
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Small Cooking Appliances in Egypt
Small Cooking Appliances in Egypt Overall, small cooking appliances in Egypt posted moderate retail volume growth in 2024, albeit slower than in 2023. Despite increasing domestic electricity prices, consumers continued to buy rice cookers as they searched for convenience and suitability for fast-pac ... Read More
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Microwaves in Egypt
Microwaves in Egypt The average retail current unit price of microwaves in Egypt saw a further, if slower, double-digit increase in 2024. A lower, if still high, core inflation rate informed the slowdown in the average retail current unit price. The retail volume growth in microwaves in 2024 was due ... Read More
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Refrigeration Appliances in Hungary
Refrigeration Appliances in Hungary Retail volume sales of refrigeration appliances are set to fall in Hungary in 2024. At the same time, the category is expected to register a slight increase in value sales in current terms, mostly supported by increasing prices. However, these increases in price w ... Read More
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Home Laundry Appliances in Hungary
Home Laundry Appliances in Hungary Retail volume sales of home laundry appliances are expected to decline in Hungary in 2024. Hungarian consumers have not shown much interest in replacing home laundry appliances due to the very high prices commanded by such products, although prices have risen less ... Read More
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Refrigeration Appliances in Poland
Refrigeration Appliances in Poland Consumer demand for refrigeration appliances rebounded well in 2024, although growth was still limited by market saturation and more cautious spending behaviour amid economic challenges. There was a notable recovery in volume sales of fridge freezers compared to se ... Read More
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Small Cooking Appliances in Poland
Small Cooking Appliances in Poland Small cooking appliances witnessed a rebound in volume growth over 2024, as inflation began to subside and consumer purchasing power improved in Poland. There has been an elevated interest in cooking at home since the onset of the COVID-19 pandemic driving sales of ... Read More
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Large Cooking Appliances in Poland
Large Cooking Appliances in Poland Large cooking appliances posted a mild recovery in volume sales growth over 2024 due to the improved economy and a slight recovery in consumer purchasing power. Induction hobs are firmly established as the most popular format of built-in hobs among Polish consumers ... Read More
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