Category: House & Home
House & Home market research reports by Euromonitor International
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Home Care in New Zealand
The demand for home care in New Zealand in 2024 was heavily influenced by the cost-of-living challenges faced by consumers. In 2022-2023, the country experienced high inflation rates as it grappled with supply chain and infrastructure disruptions and the after-effects of cheap access to money, follo ... Read More
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Home Care in Denmark
Home care in Denmark registered a strong performance in 2024 after several years of declining volume sales caused by sharp price rises and lower demand post-pandemic. There was a significant slowdown in the rate of price increases giving consumers some respite from the steep hikes during 2022 and 20 ... Read More
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Polishes in the Netherlands
The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish prod ... Read More
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Bleach in the Czech Republic
The demand for bleach in the Czech Republic continued its downward trajectory in 2024, with retail volume sales declining even more deeply than in previous years. Increasing consumer awareness about the non-sustainable properties of bleach has prompted many households to explore more sustainable and ... Read More
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Surface Care in the Czech Republic
The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ... Read More
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Toilet Care in the Czech Republic
Toilet care in Czech Republic saw demand for in-cistern devices declining in 2024, in a trend that is projected to persist. This is primarily attributed to the growing adoption of modern toilet designs, particularly those with concealed cisterns. Such designs make it difficult to access the water ta ... Read More
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Laundry Care in Australia
Development in Australia’s laundry care market was driven by economic trends in 2024. Financial pressures in Australia have significantly influenced purchasing habits generally, and notably so in the laundry care category. More local consumers are turning to private label products such as Aldi’s Tri ... Read More
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Dishwashing in Brazil
Facing a fiercely competitive environment, dishwashing continued to grow in both retail volume and current value terms in Brazil in 2024, pushed by the good performance of hand dishwashing, and the easing of inflationary pressure. Despite being a category where the product is seen and used daily by ... Read More
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Home Insecticides in Brazil
Facing a sanitary crisis in 2024, with one of the worst dengue outbreaks in history, home insecticides in Brazil saw higher growth in retail volume terms than in the previous year, and maintained dynamic growth in retail current value terms, as consumers aimed to protect their household. Nevertheles ... Read More
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Polishes in Brazil
Polishes in Brazil saw declines in both retail volume and current value terms in 2024. Cleaning habits have been changing in the country due to the entry of younger generation consumers in the market, as well as the rise of single-person households looking to save space and time, which is leading to ... Read More
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Bleach in Brazil
Facing competition from multi-purpose cleaners and home care disinfectants, the retail volume and current value growth rates of bleach decelerated in Brazil in 2024 compared with the previous year. Alternative cleaning products that serve more than one purpose gained traction, with bleach also being ... Read More
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Toilet Care in the United Kingdom
There was a top level retail volume decline for toilet care in the United Kingdom in 2024, with consistent volume declines across all product categories. This represented a continuation of the historic trend, with toilet care seeing declines from 2021. Toilet cleaning systems saw a particularly poor ... Read More
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Bleach in Indonesia
In 2024, bleach in Indonesia continued to follow a negative trend in terms of volume sales and recorded only marginally positive retail current value growth in Indonesia, largely due to the lack of innovation and development within the category. Consumers are increasingly gravitating towards laundry ... Read More
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Home Insecticides in the United Kingdom
Home insecticides in the United Kingdom saw negligible retail volume growth in 2024, as demand for these products tends to remain relatively stable. However, home insecticides are generally are not considered to be of great importance to consumers, with this remaining by far the smallest home care c ... Read More
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Surface Care in Indonesia
In 2024, the surface care category in Indonesia posted solid single-digit growth. Surface care products remain essential for households across the country, with the heightened focus on hygiene and cleanliness continuing to influence consumer behaviour. However, the growth rate was moderate due to ma ... Read More
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Air Care in Indonesia
In 2024, the air care market in Indonesia enjoyed strong and steady growth, driven by several factors. One key reason for continued growth is the increasing demand for home fragrances as consumers become more focused on creating pleasant and comfortable living environments. The rising middle-class p ... Read More
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Surface Care in South Korea
Surface care in South Korea experienced another year of retail current value growth in 2024, with one of the main factors driving sales being the continued increased focus on hygiene standards in the post-pandemic period. As both individuals and businesses are placing greater importance on cleanline ... Read More
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Bleach in South Korea
In 2024, bleach maintained slow and stable retail current value growth in South Korea. This can be attributed to several key factors, including ongoing inflationary pressures, and the continued heightened focus on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. As the dem ... Read More
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Air Care in Malaysia
The market for air care products in Malaysia continued to expand in retail volume terms in 2024, driven by the importance of fragrance to local consumers. These offerings are highly valued for enhancing living spaces and improving air quality, with electric air fresheners, which emit fragrance at re ... Read More
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Bleach in Malaysia
Retail volume sales of bleach remained fairly stable in 2024, despite the growing availability of more innovative cleaning products. Bleach's affordability and versatility ensure its continued popularity among rural consumers, lower-income households, and overseas workers. Its multipurpose functiona ... Read More
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Home Insecticides in Malaysia
As of August 2024, Malaysia had witnessed a significant surge in dengue fever cases, with a reported total of 92,420 cases, representing a 25% increase compared to the same period in 2023. The high number of cases and associated deaths were largely attributed to unusually hot weather conditions, cre ... Read More
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Dishwashing in Saudi Arabia
Dishwashing in Saudia Arabia recorded significant growth for automatic dishwashing in 2024, thanks largely to the increase in the installation of dishwashers across urban areas. This trend is driven by persistent urbanisation, growing demand for efficient home appliances and the inclusion of dishwas ... Read More
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Laundry Care in the United Arab Emirates
Local consumers are increasingly seeking value for money, driving the demand for concentrated laundry care in the United Arab Emirates. With rising costs due to inflation, consumers are looking for solutions that not only last longer but also offer better value. Concentrated products allow them to u ... Read More
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Air Care in Saudi Arabia
Air care in Saudia Arabia posted solid growth in terms of both retail volume and current value sales in 2024. The rapid pace of urban development and population growth in the Kingdom is creating a steady increase in the demand for air care products in homes and offices. Local consumers are presented ... Read More
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Home Insecticides in the United Arab Emirates
With inflation continuing to rise at the end of the review period, local consumers became increasingly price-sensitive in their purchasing decisions, especially for household essentials such as home insecticides in the United Arab Emirates. Discounts, bundles, and multipack deals can often influence ... Read More
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