Category: House & Home
House & Home market research reports by Euromonitor International
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Away-From-Home Tissue and Hygiene in the Netherlands
Away-From-Home Tissue and Hygiene in the Netherlands Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and ... Read More
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Wipes in Kenya
Wipes in Kenya Wipes are extremely underdeveloped in Kenya, with close to all sales generated by baby wipes. There are no visible sales of household products; in addition, the consumer base is limited to urban middle- and upper-income consumer bases with higher disposable incomes, who are willing to ... Read More
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Appliances and Electronics Specialists in Finland
Appliances and Electronics Specialists in Finland Appliances and electronics specialists in Finland witnessed further decline in 2023, in volume and current value terms, as the economy fell into recession. Sales of ovens, cooktops and furniture-covered appliances were most affected as consumers were ... Read More
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Appliances and Electronics Specialists in New Zealand
Appliances and Electronics Specialists in New Zealand Appliances and electronics specialists in New Zealand saw only marginal retail current value growth in 2023, despite a slight increase in the number of outlets. In the wake of the COVID-19 pandemic, closed borders and a relatively stable economy ... Read More
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Bleach in Kenya
Bleach in Kenya Bleach in Kenya continued to be impacted by the issue of affordability in a tough economic climate at the end of the review period. Bleach products can be quite expensive, making it a challenging purchase option for lower-income consumers in the country. To address concerns over affo ... Read More
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Away-From-Home Tissue and Hygiene in Italy
Away-From-Home Tissue and Hygiene in Italy Trends in hospitals and the healthcare system in Italy have been influencing the performance of away-from-home (AFH) tissue and hygiene through 2023. In 2022, Italy faced an increase in hospitalisations for health issues other than those connected to COVID- ... Read More
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Home Insecticides in Kenya
Home Insecticides in Kenya There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving lifestyles, these consu ... Read More
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Appliances and Electronics Specialists in Italy
Appliances and Electronics Specialists in Italy It was another tough year for appliances and electronics specialists in Italy in 2023 with the category seeing a decline in current value terms for the second consecutive year. Sales slumped in 2020 due to the outbreak of COVID-19 before recording a pa ... Read More
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Tissue and Hygiene in Algeria
Tissue and Hygiene in Algeria Despite the fallout from the ongoing economic downturn and the Russia-Ukraine conflict, which led to high inflation, tissue and hygiene in Algeria performed well in 2023, recording healthy volume and current value growth in the year. This was supported by rising consume ... Read More
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Wipes in Greece
Wipes in Greece In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Gr ... Read More
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Away-From-Home Tissue and Hygiene in New Zealand
Away-From-Home Tissue and Hygiene in New Zealand In 2023, New Zealand experienced the first year without COVID-19 restrictions since the pandemic's onset in 2020. The prolonged periods of lockdowns and restrictions from 2020 to 2022 had kept people at home more frequently, leading to a surge in dema ... Read More
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Retail Tissue in Kenya
Retail Tissue in Kenya In 2023, retail tissue in Kenya witnessed a significant slowdown in volume growth as rising prices of toilet paper weakened consumption. High inflation and pressures on household budgets created a challenging environment for the toilet paper category, especially in the premium ... Read More
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Retail Tissue in Algeria
Retail Tissue in Algeria Toilet paper remained the largest product area in terms of volume and value sales in retail tissue in Algeria in 2023, although paper towels and napkins are reaching a more significant size due to increased local production. In volume terms, overall retail tissue saw an impr ... Read More
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Home Products Specialists in New Zealand
Home Products Specialists in New Zealand Home products specialists in New Zealand recorded moderate retail current value growth due to high inflationary pressure on prices in 2023. Moreover, in real terms the category posted a decline. During the COVID-19 pandemic, closed borders and a relatively st ... Read More
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Retail Tissue in Hungary
Retail Tissue in Hungary In 2023, retail value sales of retail tissue were double-digit in Hungary, driven by ongoing inflation and price hikes. Consumer purchasing behaviour changed in line with the economic downturn, driving interest in more affordable, economy retail tissue products, with price b ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
Away-From-Home Tissue and Hygiene in Morocco In 2023, Morocco's away-from-home tissue and hygiene landscape saw positive results. The propensity to dine out, coupled with a boom in the tourist industry, positively impacted sales and growth. As life returned to normal following the outbreak of COVID- ... Read More
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Away-From-Home Tissue and Hygiene in Latvia
Away-From-Home Tissue and Hygiene in Latvia Throughout 2023, the growing population precipitated a notable uptick in the demand for away-from-home toilet paper. Various establishments, spanning restaurants, hotels, offices, and public facilities, experienced a resurgence in operations, thereby fuell ... Read More
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Tissue and Hygiene in Oman
Tissue and Hygiene in Oman In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium offerings, and sustainab ... Read More
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Tissue and Hygiene in Kenya
Tissue and Hygiene in Kenya In Kenya, there is a growing demand for tissue and hygiene products as consumers become more hygiene-conscious and the middle classes expand. Volume sales have shown resilience in the face of global events like COVID-19 and the Ukraine-Russia war, which led to higher infl ... Read More
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Retail Tissue in the Netherlands
Retail Tissue in the Netherlands In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have included more private la ... Read More
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Tissue and Hygiene in Ireland
Tissue and Hygiene in Ireland Tissue and hygiene registered solid retail volume growth in 2023, reflecting the strong consumer demand for tissue and hygiene in Ireland. Overall consumption has lowered compared to 2022 levels, as demand patterns normalised within the tissue and hygiene category. Reta ... Read More
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Appliances and Electronics Specialists in China
Appliances and Electronics Specialists in China In 2023, sales of consumer appliances and consumer electronics saw solid growth in China, thanks to the end of the pandemic, and the “Old for new”, and “Subsidies for green and energy-saving household appliances” policies. However, despite this, and de ... Read More
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Tissue and Hygiene in South Korea
Tissue and Hygiene in South Korea Tissue and hygiene navigated a complex landscape in South Korea in 2023, shaped by key macro variables. Inflation, which was a global phenomenon, strongly impacted the industry. Rising raw materials costs squeezed profit margins and forced manufacturers to pass on p ... Read More
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Home Products Specialists in China
Home Products Specialists in China The sales of home products specialists were hit hard in China during the different waves of the pandemic, especially in 2020 and 2022, as consumers tightened their belts when it came to non-essential products, foot traffic reduced in stores, some stores temporarily ... Read More
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Wipes in South Korea
Wipes in South Korea In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in demand for wipes that align ... Read More
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