Category: House & Home
House & Home market research reports by Euromonitor International
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Dishwashers in Sweden
Dishwashers in Sweden In 2024, cost of living pressures had a negative impact on retail volume sales of dishwashers in Sweden. Consumer purchasing power has weakened substantially over 2024 forcing shoppers to capitalise on discounts during promotional periods, whilst more consumers purchased on cre ... Read More
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Home Laundry Appliances in Sweden
Home Laundry Appliances in Sweden Home laundry appliances in Sweden faced further decline in retail volume and current value terms over 2024, although the rate was less pronounced than in recent years. Although sales are still normalising post-pandemic, Sweden’s weak economy and cost-of-living press ... Read More
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Vacuum Cleaners in Sweden
Vacuum Cleaners in Sweden Retail volume sales of vacuum cleaners declined over 2024 amid high costs of living and dwindling household budgets. Higher interest rates have driven up mortgage payments and rents leaving households with less disposable income. Households are more cautious and price sensi ... Read More
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Personal Care Appliances in Sweden
Personal Care Appliances in Sweden In 2024, retail volume growth in personal care appliances was underpinned by rising demand for electric toothbrush units in Sweden. Innovation is a key growth driver of electronic toothbrush units helping to improve the product efficacy of oral care appliances, wit ... Read More
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Small Cooking Appliances in Sweden
Small Cooking Appliances in Sweden Retail volume sales of small cooking appliances were challenged by broader cost of living pressures in Sweden during 2024. Inflationary pressures and higher interest rates cut into disposable income, weakening spending power and dampening consumer confidence. Swedi ... Read More
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Air Treatment Products in Sweden
Air Treatment Products in Sweden Air treatment products in Sweden have suffered from the weak economy during 2024. Cost of living pressures have made consumers more cautious and price sensitive, with the purchase of air treatment products either postponed or delayed given they can be an expensive in ... Read More
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Writing Instruments in Argentina
Writing Instruments in Argentina In 2024, retail value sales rose by 175% in current terms, while retail volume sales also saw a positive uplift of 25%, making writing instruments the only category to record positive retail volume in 2024. The writing instruments segment saw a significant concentrat ... Read More
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Writing Instruments in Switzerland
Writing Instruments in Switzerland In 2024, the retail value of writing instruments in Switzerland grew by 1%, primarily driven by a modest increase in average unit prices. Mechanical pencils recorded a notable 3% in retail value growth and 2% rise in retail volume, although from a relatively low sa ... Read More
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Consumer Appliances in Sweden
Consumer Appliances in Sweden In 2024, demand for consumer appliances remained weak in Sweden as stubborn inflationary pressures and higher interest rates cut into household disposable income. Retail volume sales continued to decline but at a slower pace compared to the previous two years. Retailers ... Read More
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Writing Instruments in Australia
Writing Instruments in Australia Despite the weaker macroeconomic environment in Australia impacting the full potential of writing instruments, the category continues to recover in both retail volume and value terms, driven by normalised store trading and strong back-to-school sales. The latter rema ... Read More
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Air Treatment Products in the Netherlands
Air Treatment Products in the Netherlands Air conditioners saw a small decline in retail volume terms in 2024 with economic pressures forcing consumers to delay non-essential purchases. Despite sales stagnating in 2024, there continued to be a notable shift towards energy efficiency and dual-functio ... Read More
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Dishwashers in Australia
Dishwashers in Australia The elevated cost of living and interest rates have reduced consumers’ confidence, having a direct impact on their willingness to invest in a new dishwasher in Australia. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to Fe ... Read More
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Large Cooking Appliances in Australia
Large Cooking Appliances in Australia The elevated cost of living and interest rates have reduced consumers’ confidence, having a direct impact on their willingness to invest in large cooking appliances in Australia. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey ( ... Read More
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Air Treatment Products in Australia
Air Treatment Products in Australia Following value and volume declines the previous year, air treatment products has resumed growth in 2024. Due to the higher cost of living in Australia, there is increasing demand for energy-efficient appliances as they can help reduce energy consumption and utili ... Read More
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Refrigeration Appliances in Hong Kong, China
Refrigeration Appliances in Hong Kong, China Demand for freezers and fridges in Hong Kong continues to decline significantly in 2024 due to the prevalent trend of small living spaces in the city. This is in addition to the population’s preference for refrigeration appliances that have combined cooli ... Read More
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Personal Care Appliances in Australia
Personal Care Appliances in Australia Retail volume sales of personal care appliances in Australia have returned to growth in 2024, although many local consumers are prioritising value-driven purchases amid high inflation, with an emphasis on affordability and price reductions. This tendency is clea ... Read More
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Small Cooking Appliances in Hong Kong, China
Small Cooking Appliances in Hong Kong, China Retail volume growth of small cooking appliances in Hong Kong is notably slowing in 2024, with this trend expected to continue in the near future. One of the key reasons is the city’s shrinking population due to falling birth rates and emigration, hinderi ... Read More
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Dishwashers in Greece
Dishwashers in Greece The household penetration of dishwashers in Greece is gradually increasing, but remains lower in comparison to some other major appliances. In 2024, retail volume sales of dishwashers continued to rise. This was largely due to consumers leading busy lifestyles seeking convenien ... Read More
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Refrigeration Appliances in Greece
Refrigeration Appliances in Greece In 2024, the steep fall in the demand for refrigeration appliances in Greece was heavily impacted by the fast increase in retail volume sales in 2023. The government offered subsidies in the form of vouchers for consumers to replace older refrigeration appliances w ... Read More
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Microwaves in Greece
Microwaves in Greece Microwaves in Greece continued its upward trajectory in retail volume sales in 2024, albeit at a much slower rate than in 2023. Multifunctional models that combine several functions like convection and grilling in a single unit proved to be the best performers in growth terms. A ... Read More
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Vacuum Cleaners in Greece
Vacuum Cleaners in Greece The momentum of bagless cylinder vacuum cleaners in Greece has been steadily fading year-on-year, notwithstanding intense promotions by retailers to push existing stock. Within cylinder vacuum cleaners, which remained the most popular type, the key growth driver was models ... Read More
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Microwaves in Morocco
Microwaves in Morocco Microwaves posted relatively healthy volume growth in Morocco over 2024, as these appliances are much cheaper than large ovens and cookers. Microwaves are considered a useful device in Moroccan households as they can quickly heat up a plate of food after returning from work. Th ... Read More
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Vacuum Cleaners in Morocco
Vacuum Cleaners in Morocco Cylinder vacuum cleaners saw flat volume sales over 2024, whilst sales in the broader category declined. Not only are cylinder vacuum cleaners cheaper than sticks and upright vacuum cleaners but they can typically hold more dust than sticks or uprights, making it less time ... Read More
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Small Cooking Appliances in Morocco
Small Cooking Appliances in Morocco Coffee machines were among several appliances that were hit by the new import tax of 30% in 2024, resulting in volume sales decline. Espresso coffee machines were badly hit as a result. These are becoming increasingly popular in Morocco albeit from a low base, and ... Read More
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Food Preparation Appliances in Morocco
Food Preparation Appliances in Morocco The introduction of the new 30% import tax on a selection of small appliances, such as centrifugal juicers and slow juicers, has damaged volume sales of food preparation appliances in 2024. Retail prices increased rapidly due to the higher import tax forcing co ... Read More
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