Category: House & Home
House & Home market research reports by Euromonitor International
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Personal Care Appliances in Morocco
Personal Care Appliances in Morocco Higher taxation and rising prices impacted personal hair care appliances in Morocco during 2024. The category was subject to the 30% rise in import taxes that was applied to numerous small appliances. Retail volume sales declined as prices rose dramatically to the ... Read More
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Personal Care Appliances in Egypt
Personal Care Appliances in Egypt Personal care appliances in Egypt continued to see retail volume sales decline, but dynamic retail current value growth in 2024. Only body shavers and hair care appliances registered significant sales, with oral care appliances and “other” personal care appliances r ... Read More
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Air Treatment Products in Egypt
Air Treatment Products in Egypt In 2024, despite still sharp increases in average retail current unit prices, almost all significant categories of air treatment products in Egypt rebounded from retail volume sales decreases in 2024. For example, retail volume sales of air purifiers started to grow o ... Read More
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Food Preparation Appliances in Hungary
Food Preparation Appliances in Hungary Retail volume sales of food preparation appliances are set to stagnate in Hungary in 2024. Consumer demand for food preparation appliances has not been increasing, as the rise in the cost of living has led to heightened budget consciousness and the rationalisin ... Read More
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Large Cooking Appliances in Hungary
Large Cooking Appliances in Hungary Retail volume sales of large cooking appliances are set to decline slightly in Hungary in 2024. Large cooking appliances have commanded high prices, which have deterred consumers whose purchasing power took a hit during a period of high inflation. Therefore, all p ... Read More
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Microwaves in Hungary
Microwaves in Hungary Retail volume sales of microwaves are set to see a slight decline in Hungary in 2024. The microwaves category has been affected less by the high rates of inflation seen towards the end of the review period than other major appliances. The significantly lower prices of microwave ... Read More
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Home Laundry Appliances in Poland
Home Laundry Appliances in Poland After a notable decline in 2023, consumers returned to purchasing home laundry appliances in Poland during 2024 as the economy improved and consumer confidence picked up. In automatic washing machines, sales are primarily driven by replacement cycles rather than new ... Read More
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Personal Care Appliances in Hungary
Personal Care Appliances in Hungary Retail volume sales of personal care appliances are set to grow slightly in Hungary in 2024. Indeed, personal care appliances is one of the few areas of small appliances that is expected to register a gain in volume during the year. Increasing promotional activity ... Read More
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Microwaves in Poland
Microwaves in Poland Microwaves in Poland experienced a mixed performance in 2024 with marginal growth in retail volume terms and robust current value growth. While unit sales recovered modestly, there was also a stronger trend towards higher-value microwaves and price increases within the category. ... Read More
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Personal Care Appliances in Poland
Personal Care Appliances in Poland While personal care appliances in Poland witnessed slight volume growth in 2024, the decline seen in hair care appliances reflects the more competitive state of the landscape in 2024. Consumers are delaying replacements and opting for multifunctional devices. The m ... Read More
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Refrigeration Appliances in Portugal
Refrigeration Appliances in Portugal Refrigeration appliances were negatively affected by the maturity of refrigeration appliances in 2024 and the high level of replacement during the pandemic years. Economic uncertainty and financial constraints resulted in consumers avoiding major investments unle ... Read More
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Microwaves in Portugal
Microwaves in Portugal Microwaves already enjoy high household penetration in Portugal, which continued to dampen retail volume growth over 2024. Many consumers invested in these appliances during the COVID-19 years pandemic, thus slowing the replacement cycle in subsequent years. Current value grow ... Read More
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Air Treatment Products in Poland
Air Treatment Products in Poland In 2024, cooling fans posted strong double-digit volume growth driven by the increasingly hotter weather in Poland. Consumers were prompted to seek air treatment products to stay comfortable in the heat. Advanced technology fans, such as those from Dyson, gained popu ... Read More
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Food Preparation Appliances in Portugal
Food Preparation Appliances in Portugal Food preparation appliances continued to face volume sales decline over 2024 as demand remained weak following the surge in sales during the pandemic. In recent years, demand has been hampered by rising prices and the high cost of living of Portugal, especiall ... Read More
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Small Cooking Appliances in Portugal
Small Cooking Appliances in Portugal Small cooking appliances continue to be affected by the previous peak of purchases during the pandemic, in both retail volume and value terms. Nonetheless, sales performed slightly better over 2024 than the previous year. Volume decline was particularly visible i ... Read More
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Vacuum Cleaners in Portugal
Vacuum Cleaners in Portugal The strong development of stick and upright vacuum cleaners in Portugal is testament to the growing popularity of these models, and this was reflected in strong volume growth over 2024. Robotic vacuum cleaners have continued to gain acceptance in Portuguese households as ... Read More
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Air Treatment Products in Portugal
Air Treatment Products in Portugal Air treatment products benefited from the extreme weather conditions in Portugal, and this continued to stimulate household investments as consumers sought to make their households more comfortable in hot weather. The recovery in housing construction benefitted the ... Read More
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Personal Care Appliances in Portugal
Personal Care Appliances in Portugal Male personal care appliances are struggling in 2024, with volume sales negatively impacted by the lower demand for shaving products in Portugal. Sales of shaving appliances peaked during the pandemic, but demand has dropped as consumers move back to barber shops ... Read More
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Microwaves in Romania
Microwaves in Romania Many Romanian consumers are focused on the need for efficiency when purchasing consumer appliances like microwaves. However, price remains an important factor, as Romanians’ living standards have declined in recent years. Most consumers seek the best price/quality ratio and wil ... Read More
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Dishwashers in Romania
Dishwashers in Romania Dishwashers in Romania registered another strong performance in 2024, with robust growth in current value and volume terms. Household penetration remains low due to limited consumer awareness and the popularity of wash dishes by hand, although the perception of dishwashers is ... Read More
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Food Preparation Appliances in Romania
Food Preparation Appliances in Romania While inflation remained one of the highest in Europe during 2024, retail prices did not increase as fast as in previous years. Retailers have also focused on negotiating with manufacturers and on optimising their supply chain so that they can offer more attrac ... Read More
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Air Treatment Products in Romania
Air Treatment Products in Romania The high summer temperatures in 2024 contributed to the strong performance of air conditioning in Romania. Over the review period, Romanian summers have become longer and hotter, thus driving demand for air treatment products, especially in urban areas where the amo ... Read More
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Microwaves in Taiwan
Microwaves in Taiwan Microwaves posted a weaker performance in retail volume terms over 2024, although current value growth continued to pick up in Taiwan. Higher priced microwaves integrating baking, steaming and frying functionality have received a lot more attention in 2024. Despite its higher el ... Read More
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Vacuum Cleaners in Taiwan
Vacuum Cleaners in Taiwan Retail volume sales of vacuum cleaners declined in Taiwan over 2024. Given the inflationary pressures, consumers were reluctant to buy such appliances unless they were necessary. During the pandemic, consumers increased the purchase of vacuum cleaners with stronger function ... Read More
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Air Treatment Products in Taiwan
Air Treatment Products in Taiwan The hotter summer weather from late May 2024 led to solid volume growth of air treatment products in Taiwan, as consumers sought products to help them cope with the higher temperatures. Energy subsidies launched by the local government since 2023 have helped consumer ... Read More
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