Category: House & Home
House & Home market research reports by Euromonitor International
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Bleach in the United Arab Emirates
Despite the shift in consumer preferences towards gentler cleaning solutions, demand for bleach in the United Arab Emirates remained elevated in 2024. This resilience was due to bleach's classification as an essential household item for many in the local market. Euromonitor International's Bleach in ... Read More
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Toilet Care in South Africa
Toilet care in South Africa showed low retail current value growth in 2023, and this continued in 2024, with value increases across all categories. Demand was supported by consumers wanting to maintain a clean and hygienic toilet. The amount of time people spend at home is higher than in the past du ... Read More
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Home Insecticides in South Africa
Home insecticides in South Africa continued to grow in both retail volume and current value terms in 2024, maintaining the trend seen over recent years. Pest control is a priority for the majority of households in South Africa. Consumer awareness of the diseases of associated with common household p ... Read More
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Laundry Care in China
The historical transition from powder detergents to liquid detergents and detergent tablets has significantly influenced pricing strategies within laundry care in China. However, amidst the current economic downturn, the momentum towards premiumisation has decelerated. In 2024, the contraction in po ... Read More
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Surface Care in China
In 2023, surface care in China saw a slight current value decline, primarily due to consumers stockpiling during the pandemic, which reduced subsequent demand. However, as these are essential daily cleaning products, surface care returned to growth in 2024. For instance, standard floor cleaners, kit ... Read More
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Polishes in China
Retail volume and current value sales of polishes continued their downward trend in China in 2024, with sales falling across all categories. Polishes, traditionally used for shining floors, furniture, and footwear, are now mainly used by the older generation. In contrast, younger families, due to th ... Read More
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Laundry Care in France
2024 was a year of contrasts for France’s laundry care market, with notable shifts in consumer behaviour and market performance. Despite elevated prices, laundry care products continued to be seen as essential in 2024, driving overall value growth, with major brands leveraging higher pricing to reco ... Read More
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Dishwashing in France
Dishwashing in France saw mixed results in 2024, with promotions continuing to dominate sales patterns. Local consumers remained highly responsive to attractive price discounts, stockpiling during promotional weeks and causing a notable pull-forward effect, especially ahead of the enforcement of the ... Read More
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Toilet Care in France
France’s toilet care market maintained a stable performance in 2024 due to its products being seen as essential within in a relatively steady market. The toilet care category’s essential nature limits opportunities for substitution, particularly in the liquids segment, where consumers prioritise rel ... Read More
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Toilet Care in Italy
When it comes to toilet care consumers generally focus mostly on the price, with consumers showing little interest in added value features. Nonetheless, despite this common belief, SC Johnson is taking a different approach with its Duck branded range of products. For example, the company introduced ... Read More
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Bleach in Italy
Despite the COVID-19 pandemic being declared over by the World Health Organisation in 2023, Italian consumers still maintained a strong focus on hygiene in 2024. Nonetheless, the use of bleach is declining in favour of other home care products containing bleach. The wording “with bleach” has increas ... Read More
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Home Insecticides in France
The performance of home insecticides in France in 2024 was negatively impacted by unfavourable weather conditions. A particularly poor summer in France, characterised by colder temperatures, played a significant role in reducing the demand for these products. The colder weather suppressed the prolif ... Read More
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Surface Care in Italy
Although the COVID-19 pandemic was declared to be over in 2023, consumers in Italy remain focused on ensuring good hygiene around the home. However, despite this, they are spending less time cleaning their homes compared to in the past. This is partly because many people have returned to the workpla ... Read More
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Home Care in Indonesia
In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisat ... Read More
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Dishwashing in Spain
Dishwashing in Spain saw hand dishwashing continuing to dominate the category in 2024, as the largest product area in terms of size and the fastest riser within the overall category. The handwashing segment has maintained steady expansion throughout the review period. Even in households equipped wit ... Read More
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Toilet Care in Chile
Despite further current value growth for toilet care in Chile in 2024, this was mainly driven by another rise in the average unit price. This continued to negatively impact overall demand for the category, despite high promotional activity during the year by supermarkets and hypermarkets. Neverthele ... Read More
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Polishes in Chile
In 2024, retail volume sales of polishes in Chile continued to decline, as busy local consumers became less interested in maintaining various chores or using these products. Unlike many other home care categories, polishes is no longer viewed as essential, and the lack of innovation from manufacture ... Read More
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Laundry Care in Algeria
While laundry care registered healthy current value growth in Algeria in 2024, volume growth was minimal. Inflation was still an issue, though it has eased, and this continued to dampen volume sales. That being said, laundry care is an essential home care product, being the largest in terms of value ... Read More
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Air Care in Algeria
Air care in Algeria in 2024 registered moderate volume growth, in spite of inflation still being an issue. Air care in an immature product area, with plenty of room for further growth and this supported volume growth. Increasing local production, with more affordable offerings, also gave a further b ... Read More
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Polishes in Argentina
In 2024, retail value sales of polishes grew by 195% in Argentina, while retail volume fell by 17%. Euromonitor International's Polishes in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ... Read More
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Surface Care in Argentina
In 2024, retail value sales for surface care in Argentina rose by 197%, while retail volume fell by 12%. Euromonitor International's Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Toilet Care in Bulgaria
In 2024, the toilet care market in Bulgaria demonstrated positive growth in both volume and current volume terms, assisted by the stabilisation of unit prices. This came in spite of ongoing operational cost pressures for distributors and retailers, driven by rising energy prices and higher wages. Pe ... Read More
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Laundry Care in Bulgaria
The laundry care market in Bulgaria experienced relatively modest growth in retail volume sales in 2024. While growth was more pronounced in current value terms, this was primarily due to increases in retail prices rather than higher consumption. Although the annual rate of inflation decreased consi ... Read More
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Laundry Care in Egypt
Retail volume sales of laundry care picked up year on year despite the threat of low purchasing power in Egypt. Automatic laundry powder remains the most popular format in Egypt due to familiarity, low price and the ability to customise the dose. Promotional campaigns played a key role in this categ ... Read More
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Home Insecticides in Bulgaria
The home insecticides market in Bulgaria experienced a variable performance in retail volume terms in 2024, with insecticide coils facing the sharpest decline. Such offerings are perceived as less convenient and effective than electric insecticides and spray/aerosols and are primarily used outdoors, ... Read More
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