Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Hair Care in Portugal
Hair Care in Portugal In 2023, retail volume sales of hair care in Portugal registered weak growth, with the performance of standard shampoo, a category with a high rate of penetration in Portuguese households, impacting the overall performance. In addition, mounting inflationary pressures caused ma ... Read More
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Bath and Shower in Hungary
Bath and Shower in Hungary High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these retailers helping to mod ... Read More
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Men's Grooming in Hungary
Men's Grooming in Hungary As current fashion trends lean towards styled facial hair, a significant number of male customers are opting for grooming techniques that focus on shaping their beard contours rather than achieving a smooth shave. This has led to a surge in demand for men’s shaving and styl ... Read More
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Premium Beauty and Personal Care in Algeria
Premium Beauty and Personal Care in Algeria Despite price hikes and falling purchasing power amidst persistently high inflation, overall demand for premium beauty and personal care products in Algeria remained reasonably robust in 2023. This resilience was partly explained by the fact that the core ... Read More
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Mass Beauty and Personal Care in Algeria
Mass Beauty and Personal Care in Algeria The mass segment remained dominant in beauty and personal care in Algeria in 2023, and continued to see total current value and volume sales increase at robust rates. This performance was underpinned by favourable demographic trends, rising image-consciousnes ... Read More
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Colour Cosmetics in the Czech Republic
Colour Cosmetics in the Czech Republic Colour cosmetics saw current value growth in the Czech Republic in 2023 as the category saw a continued rise in sales having exceeded the pre-pandemic level in the previous year. Value growth was driven by the inflationary context, while the increase in volume ... Read More
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Mass Beauty and Personal Care in Slovakia
Mass Beauty and Personal Care in Slovakia Mass beauty and personal care in Slovakia recorded healthy growth in current value terms, albeit boosted by high inflation. In 2023, energy, transport and production costs remained high, which forced manufacturers to increase unit prices. Although retail vol ... Read More
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Sun Care in Vietnam
Sun Care in Vietnam Rising knowledge of the importance of protecting the skin from the sun drove sales of sun care products in Vietnam in 2023 and will continue to do so throughout the forecast period. Sun care is expanding in both urban and rural areas as local consumers actively seek out sun care ... Read More
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Depilatories in the Netherlands
Depilatories in the Netherlands The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth; however, this had a neg ... Read More
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Colour Cosmetics in Portugal
Colour Cosmetics in Portugal In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of colour cosmetics, driven b ... Read More
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Depilatories in Norway
Depilatories in Norway Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated by a few well-known brands ... Read More
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Colour Cosmetics in the Philippines
Colour Cosmetics in the Philippines Colour cosmetics in the Philippines saw dynamic growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more frequent socialising ... Read More
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Colour Cosmetics in Hungary
Colour Cosmetics in Hungary The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities highlighted the impor ... Read More
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Depilatories in Algeria
Depilatories in Algeria Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal solutions such as sugaring and cir ... Read More
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Baby and Child-Specific Products in the Netherlands
Baby and Child-Specific Products in the Netherlands Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and chil ... Read More
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Hair Care in the Netherlands
Hair Care in the Netherlands In 2023, hair care in the Netherlands recorded a strong increase in retail current value sales, inflated by high inflationary pressure on prices, as retail volume sales decreased slightly overall. However, the retail volume performance was mixed, with some categories see ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Premium Beauty and Personal Care in Portugal
Premium Beauty and Personal Care in Portugal The polarisation trends seen over the review period continued to be seen on Portugal's premium beauty and personal care landscape in 2023. Despite inflationary pressures from the ongoing conflict in Ukraine and eroded disposable incomes, premium beauty an ... Read More
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Men's Grooming in the Philippines
Men's Grooming in the Philippines Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s fragrances, men ... Read More
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Mass Beauty and Personal Care in Hungary
Mass Beauty and Personal Care in Hungary Mass beauty and personal care registered dynamic double-digit growth in current value terms in 2023, albeit this was largely due to soaring inflation, with volume sales seeing more modest growth. High inflation and declining purchasing power resulted in many ... Read More
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Hair Care in Hungary
Hair Care in Hungary The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation, which led consumers to seek more ... Read More
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Skin Care in Algeria
Skin Care in Algeria In keeping with developments across beauty and personal care in Algeria, skin care saw overall volume and current value growth rates slow in 2023 as inflationary pressures continued to drive up unit prices and take a toll on disposable incomes. However, the negative impact of th ... Read More
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Fragrances in Slovakia
Fragrances in Slovakia Premium fragrances recorded high single-digit current value growth in 2023, with retail volume sales being notably slower and impacted by stubbornly high inflation. Mass fragrances declined in in both retail value and volume terms, with economic uncertainty and inflationary pr ... Read More
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Skin Care in Norway
Skin Care in Norway Following a period of exceptional growth fuelled by the pandemic and a rising focus on self-care, skin care in Norway has experienced a slowdown in 2022 and 2023. This can be attributed to the market's increasing maturity. While the pandemic led to a surge in demand for skin care ... Read More
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Deodorants in the Philippines
Deodorants in the Philippines Deodorants in the Philippines saw strong growth in current value terms in 2022 as consumers returned to their busy pre-pandemic lifestyles, including increased levels of socialisation and sports and fitness activities. Dry deodorant serums gained greater attention, due ... Read More