Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Colour Cosmetics in Sweden
Colour Cosmetics in Sweden Colour cosmetics in Sweden continues to flourish, demonstrating strong post-pandemic sales. While volume growth has slowed down due to market maturity, value sales remain robust. This is fuelled by a powerful premiumisation trend, a steady stream of innovative products, an ... Read More
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Hair Care in Peru
Hair Care in Peru Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling trends, which were inspired by “ho ... Read More
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Beauty and Personal Care in Thailand
Beauty and Personal Care in Thailand In 2023, beauty and personal care in Thailand saw demand from local consumers reflect greater sophistication in taste and preferences. While Thais developed a heightened level of concern for health and hygiene when the COVID-19 pandemic was at its worst, this has ... Read More
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Hair Care in Thailand
Hair Care in Thailand Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home hair care routines, and a g ... Read More
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Depilatories in Thailand
Depilatories in Thailand Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing sports now that the fear of ... Read More
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Skin Care in Thailand
Skin Care in Thailand In 2023 skin care in Thailand remained focused on the skinimalism trend, whereby the aim is to use relatively few steps in short but efficient skin care routines. The most important steps for Thai consumers are those centred on cleansing, moisturising/nourishing, and protection ... Read More
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Oral Care in Croatia
Oral Care in Croatia During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and adults, resulting in increased d ... Read More
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Skin Care in Croatia
Skin Care in Croatia Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming increasingly popular among a wider ... Read More
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Men's Grooming in Greece
Men's Grooming in Greece Albeit from a smaller base, increased marketing and consumer interest in the men’s grooming space helped men’s grooming outperform unisex beauty and personal care products in 2023. This is the case in categories like bath and shower, where growth in men-specific brands in 20 ... Read More
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Skin Care in Greece
Skin Care in Greece Premium skin care largely outperformed the mass segments in Greece in 2023. Big players with huge investments are catering to a growing market of ever more aware, health- and safety-conscious local consumers who increasingly turn to the pharmacy channel, opting for solutions that ... Read More
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Skin Care in Switzerland
Skin Care in Switzerland Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass segment. For many consumer ... Read More
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Premium Beauty and Personal Care in Sweden
Premium Beauty and Personal Care in Sweden Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and personal ... Read More
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Mass Beauty and Personal Care in Thailand
Mass Beauty and Personal Care in Thailand Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and wellness tren ... Read More
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Men's Grooming in Thailand
Men's Grooming in Thailand 2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded suitable and tailored op ... Read More
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Premium Beauty and Personal Care in Bosnia and Herzegovina
Premium Beauty and Personal Care in Bosnia and Herzegovina Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina. N ... Read More
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Men's Grooming in Bosnia and Herzegovina
Men's Grooming in Bosnia and Herzegovina Men’s grooming products remained in high demand in Bosnia and Herzegovina, despite the ongoing demographic crisis and economic woes in 2023. Inflation continued to be an issue forcing manufacturers to increase product prices. Growing consumer interest for gro ... Read More
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Fragrances in Croatia
Fragrances in Croatia Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of the COVID-19 pandemic, followe ... Read More
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Men's Grooming in Dominican Republic
Men's Grooming in Dominican Republic With the onset of the COVID-19 pandemic in 2020 and consumers spending more time at home, shaving frequency among men decreased significantly, denting retail sales of shaving products and blades. In later years, Dominicans renewed their interest in activities out ... Read More
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Deodorants in Greece
Deodorants in Greece 2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound tourism levels, post-pandemic. ... Read More
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Mass Beauty and Personal Care in Switzerland
Mass Beauty and Personal Care in Switzerland Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period. However, it ... Read More
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Depilatories in Switzerland
Depilatories in Switzerland Depilatories in Switzerland saw positive retail volume and current value growth in 2023. However, this development was mainly due to the good performance of women’s razors and blades. This category posted the only increase in retail volume terms and by far the fastest ret ... Read More
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Baby and Child-Specific Products in Sweden
Baby and Child-Specific Products in Sweden Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their children's ... Read More
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Deodorants in Sweden
Deodorants in Sweden Deodorant sales in Sweden exhibited stagnation in 2023. Volume sales remained flat, with any growth in value primarily driven by inflation and a modest premiumisation trend. Deodorants are considered an essential beauty and personal care product, often purchased routinely during ... Read More
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Depilatories in Sweden
Depilatories in Sweden Depilatories remained a relatively uneventful category in 2023. While the continued popularity of the Estrid brand injects some innovation, overall growth is modest. Depilatory products are considered an essential item by most Swedish women, leading to a mature market with lim ... Read More
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Skin Care in Sweden
Skin Care in Sweden Skin care continues to be a bright spot within beauty and personal care in Sweden in 2023. While volume growth has shown signs of slowing down after a period of rapid expansion, strong trends in premiumisation and inflation have kept value sales dynamic in 2023. Euromonitor Inter ... Read More
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