Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Baby and Child-Specific Products in Portugal
Baby and Child-Specific Products in Portugal In 2023, baby and child-specific products registered growth in both volume and value terms in, with rising inflation driving the positive value performance. Baby-specific products drove the performance of the landscape, while items designed for older chil ... Read More
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Depilatories in Portugal
Depilatories in Portugal Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022 and 2023 resulted in low ... Read More
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Deodorants in Portugal
Deodorants in Portugal In 2023, deodorants in Portugal registered positive retail value and volume growth, with high penetration levels nationwide. However, with consumers already using deodorants as part of their everyday hygiene routine, this limited growth opportunities in 2023. However, long-ter ... Read More
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Sun Care in Portugal
Sun Care in Portugal In 2023, sun care in Portugal saw a strong retail value and volume performance, continuing the trends noted during the review period. Products benefited from ongoing awareness of the necessity to protect the skin from negative effects of the sun. Therefore, despite rising inflat ... Read More
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Baby and Child-Specific Products in Norway
Baby and Child-Specific Products in Norway Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing products for ... Read More
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Fragrances in Norway
Fragrances in Norway Fragrances emerged as the biggest winner in beauty and personal care during the pandemic, partly due to a decline in duty-free purchases. Surprisingly, despite the return of travel and a rise in duty-free sales in 2022 and 2023, domestic fragrance sales have not dipped. This has ... Read More
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Mass Beauty and Personal Care in the Philippines
Mass Beauty and Personal Care in the Philippines Mass beauty and personal care products continued to outsell their premium counterparts in the Philippines in 2023. These products remained the most affordable option for the majority of the population, many of whom did not have the resources to purcha ... Read More
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Baby and Child-Specific Products in the Philippines
Baby and Child-Specific Products in the Philippines Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family ... Read More
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Sun Care in the Philippines
Sun Care in the Philippines Sun care in the Philippines saw a dynamic performance in 2023, in both retail volume and current value terms. Demand was supported by the return of inbound tourism, following the reopening of the country’s borders to international visitors. Consumers from all social strat ... Read More
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Baby and Child-Specific Products in Hungary
Baby and Child-Specific Products in Hungary In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of consumers r ... Read More
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Fragrances in Hungary
Fragrances in Hungary Mass fragrances experienced double-digit growth in current value terms in 2023 due to significant price hikes, although growth remained lower compared to premium fragrances due to the price sensitivity of the target customer group for these products. The price of both mass and ... Read More
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Premium Beauty and Personal Care in Slovakia
Premium Beauty and Personal Care in Slovakia Premium skin and sun care in Slovakia recorded strong growth in 2023 despite challenging inflation. Over the review period, premium skin care has established a solid position among Slovak consumers. There has been a gradual increase in premium brands and ... Read More
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Sun Care in Slovakia
Sun Care in Slovakia In 2023, the post-pandemic recovery in sun care continued, although retail volume sales remained below pre-pandemic levels in Slovakia. Despite the growing pressure on purchasing power and rising prices, exceptionally good weather in Slovakia boosted sun care sales, both during ... Read More
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Skin Care in Slovakia
Skin Care in Slovakia Skin care in Slovakia recorded healthy retail value growth in 2023, partly driven by price increases linked to rising costs and stronger consumer demand. Facial care registered very positive results with strong influence over category growth since it is the largest category by ... Read More
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Mass Beauty and Personal Care in Portugal
Mass Beauty and Personal Care in Portugal Mass beauty and personal care products in Portugal registered positive retail volume growth, with consumers trading down during a time of high inflation levels. Retail volume sales of basic categories, with already high penetration levels, such as body wash/ ... Read More
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Oral Care in Portugal
Oral Care in Portugal In Portugal, oral care continued to be considered an essential category in 2023, with brushing teeth being part of the daily basic hygiene routine. Toothpaste and manual toothbrushes, in particular, are very mature categories with very high penetration levels. Nevertheless, ora ... Read More
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Colour Cosmetics in Norway
Colour Cosmetics in Norway Unlike other beauty categories that experienced a correction after the pandemic boom, colour cosmetics in Norway have maintained a strong trajectory. Retail value sales recorded solid growth in current terms in 2023. This positive performance extends to volume sales as wel ... Read More
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Depilatories in the Philippines
Depilatories in the Philippines Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist retailers chain Wa ... Read More
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Fragrances in the Philippines
Fragrances in the Philippines Fragrances saw strong growth in the Philippines in current value terms in 2023, continuing the trend of the previous year. With the COVID-19 pandemic fast becoming a distant memory, consumers returned to their physical workplaces, while they also began socialising more ... Read More
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Bath and Shower in Algeria
Bath and Shower in Algeria Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness among consumers as inflatio ... Read More
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Men's Grooming in the Czech Republic
Men's Grooming in the Czech Republic In 2023, the men’s grooming category recorded current value growth in the Czech Republic. The category’s expansion can be attributed largely to men’s skin care, which rose in both retail value and volume terms during the year. Mass men’s skin care outperformed th ... Read More
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Oral Care in Vietnam
Oral Care in Vietnam Oral care in Vietnam posted steady growth in 2023, continuing a trend that persisted throughout the review period. Growth has been spurred by rising hygiene-consciousness and improved oral care knowledge among local consumers, prompting those in rural areas to pay greater attent ... Read More
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Bath and Shower in the Netherlands
Bath and Shower in the Netherlands Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong growth in the of ... Read More
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Depilatories in Vietnam
Depilatories in Vietnam 2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional hair-removal treatments i ... Read More
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Mass Beauty and Personal Care in the Netherlands
Mass Beauty and Personal Care in the Netherlands In 2023, mass beauty and personal care in the Netherlands recorded strong retail current value growth across most categories. This performance was driven by a strong rise in average unit price amid inflationary pressure. However, once again, mass bath ... Read More