Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Poland Bath and Shower
Poland Bath and Shower Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the most dynamic growth rates ... Read More
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Poland Oral Care
Poland Oral Care Oral care maintained solid retail volume and current value growth in Poland in 2023. Its comparatively strong performance within overall beauty and personal care is unsurprising, as recent studies reveal that many Poles still lack adequate oral hygiene practices, so there is still p ... Read More
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Kenya Oral Care
Kenya Oral Care In 2023, Eezi Oral Hygiene Brands launched in oral care in Kenya, with toothpaste tablets in line with current environmental concerns. These tablets, activated by saliva and clinically approved, offer an eco-friendly and water-free oral care solution. The new launch emphasises afford ... Read More
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Uzbekistan Mass Beauty and Personal Care
Uzbekistan Mass Beauty and Personal Care Economic instability and geopolitical turbulence eroded the purchasing power of Uzbekistan's population in 2023, leading to a notable shift towards mass beauty and personal care over premium alternatives. Escalating prices coupled with stagnant incomes have p ... Read More
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Uzbekistan Hair Care
Uzbekistan Hair Care Hair care in Uzbekistan saw significant growth in 2023, primarily driven by the natural expansion of the population and migration trends, which contributed to enlarging the consumer base. Among the various product categories within hair care, standard shampoos and colourants eme ... Read More
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Uzbekistan Beauty and Personal Care
Uzbekistan Beauty and Personal Care In 2023, beauty and personal care in Uzbekistan witnessed a remarkable rebound from the challenges posed by the COVID-19 pandemic, as well as ongoing global geopolitical shifts, including the Russian invasion of Ukraine. The competitive landscape showed significan ... Read More
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Kenya Beauty and Personal Care
Kenya Beauty and Personal Care Beauty and personal care in Kenya grew in 2023, though volume sales slowed compared to previous review period years. The industry has witnessed a rise in internet-based enterprises offering diverse beauty and personal care treatments and items online – for example Unco ... Read More
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Kenya Deodorants
Kenya Deodorants Deodorants in Kenya enjoyed positive growth in 2023, attributed to various factors including increased marketing efforts by players, which play a crucial role in creating awareness and driving consumer preferences – Nivea is an example of a brand heavily engaged in aggressive market ... Read More
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Uzbekistan Deodorants
Uzbekistan Deodorants Deodorants category in Uzbekistan demonstrated resilient growth in 2023, largely influenced by the warm climate of the region. With the gradual easing of COVID-19 quarantine restrictions, the category is experiencing a rebound as the population resumes its regular lifestyle. De ... Read More
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Uzbekistan Oral Care
Uzbekistan Oral Care Oral care in Uzbekistan saw positive growth in 2023, largely driven by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly price-sensitive and thus purchase the essentials n ... Read More
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Uzbekistan Men's Grooming
Uzbekistan Men's Grooming In 2023, men's grooming in Uzbekistan underwent significant development, albeit from a relatively low base. This growth reflects a notable increase in consumer interest and activity within the product area. One significant factor contributing to this growth is the rising tr ... Read More
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Kenya Sun Care
Kenya Sun Care Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants, such as those that hydrate the skin a ... Read More
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Kenya Colour Cosmetics
Kenya Colour Cosmetics Kenya’s colour cosmetics markets saw a continued shift towards online shopping in 2023, as the e-commerce channel expanded. The trend has been advancing during the review period, significantly accelerated by the global pandemic. Though growth for the e-commerce channel in colo ... Read More
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Uzbekistan Colour Cosmetics
Uzbekistan Colour Cosmetics Colour cosmetics in Uzbekistan witnessed a gradual recovery following the easing of quarantine restrictions in 2023. However, international companies faced significant hurdles due to geopolitical shifts and disruptions in the supply chain. While some brands like Maybellin ... Read More
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Uzbekistan Fragrances
Uzbekistan Fragrances In Uzbekistan, fragrances continued its annual upward trajectory in 2023, underpinned by deep-rooted cultural traditions that perceive perfumes as essential accessories for both men and women. Despite encountering geopolitical turbulence in 2023, the fragrances category demonst ... Read More
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Kenya Baby and Child-Specific Products
Kenya Baby and Child-Specific Products Baby and child-specific products was the home of controversy in Kenya in 2023. A lobby group, the African Centre for Corrective and Preventive Action (ACCPA), has filed a case seeking a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing r ... Read More
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Kenya Hair Care
Kenya Hair Care Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving evolving demand. Rising health concerns ... Read More
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Kenya Men's Grooming
Kenya Men's Grooming Men’s grooming in Kenya in 2023 benefited from local men’s rising interest and greater investment in self-care and maintenance. Skin care has become a notable trend, enhanced by pandemic era when consumers were spending more time at home and paying more attention to their skin c ... Read More
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Sri Lanka Beauty and Personal Care
Sri Lanka Beauty and Personal Care Many categories of beauty and personal care saw a decline or stagnation in retail volume terms in 2023. Despite the easing of import restrictions the availability of some products and brands still remained limited. This coupled with high inflation and a sharp rise ... Read More
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Kenya Premium Beauty and Personal Care
Kenya Premium Beauty and Personal Care Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products in most beau ... Read More
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Kenya Skin Care
Kenya Skin Care Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch of the new Pure Active AHA-BHA ch ... Read More
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Uzbekistan Premium Beauty and Personal Care
Uzbekistan Premium Beauty and Personal Care Premium beauty and personal care products faced significant affordability challenges for a considerable number of consumers in Uzbekistan in 2023, particularly among the majority residing in major cities like the capital, Tashkent. This affordability issue ... Read More
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Uzbekistan Depilatories
Uzbekistan Depilatories In Uzbekistan, women's razors and blades stood as a stalwart pillar in the realm of beauty essentials in 2023. Despite broader economic and geopolitical fluctuations, this category remains consistently sought after, indicating its integral role in the daily beauty routines of ... Read More
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Kenya Mass Beauty and Personal Care
Kenya Mass Beauty and Personal Care Mass beauty and personal care in Kenya in 2023 saw demand driven largely by low- and mid-income consumers. Mass products’ relative affordability held high appeal given high inflation across 2022 and 2023, with budget-conscious consumers seeking out cost-friendly o ... Read More
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Uzbekistan Skin Care
Uzbekistan Skin Care Skin care in Uzbekistan experienced significant growth in 2023, particularly in the facial care area. Import stabilisation and improved product deliveries contributed to this surge, creating a positive market environment. Reductions in customs import duties further fuelled sales ... Read More
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